Google Nest's Oscars ad says treating women right starts at home



Now that Google once again is aligned with smart appliance maker Nest, you can expect a bump in the company's marketing budget. And it is very "Google"  that Nest's home surveillance system stars in a commercial that has another message to it, besides trying to sell you on home security. One message shows viewers the added safety inherent in having a doorbell with a smartphone accessible webcam built-in. The other message is one aimed at the #MeToo movement as the commercial is apparently giving young men rules on how women should be treated.

In the ad, a boy named Steven is about to head off to the prom with his date, Sarah. But Steven's father, who seemingly is standing by the front door, calls his son back for some advice. "Tonight's a big night. I want to make sure you understand how special Sarah is. So treat her with respect. And don't assume being her date means anything more than that. And one more thing Steven. Have fun, bud."

And as the ad comes to its end, we discover that Steven's Dad, a doctor, was actually speaking to his son from a hospital miles away. Using his smartphone, he was able to get visual and audio of the area by his front door thanks to the Google Nest surveillance camera. The tag line "it starts at home," nails down the real point of the ad. And did we mention how appropriate it is that the spot will debut during the Oscars telecast tomorrow night?

source: Nest

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43 Comments

1. Bazali

Posts: 17; Member since: Oct 13, 2017

How about treating men right?? You treat us right, you get treated well. Simple.

4. fatTony

Posts: 114; Member since: Dec 20, 2012

I hope you are joking. Now I'm curious to hear what you think are things a woman could do that would justify her absence or assault.

14. fatTony

Posts: 114; Member since: Dec 20, 2012

I meant to say... justify her abuse or assault.

9. Bfrenz

Posts: 285; Member since: Aug 26, 2012

You're kidding right?

21. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Just as much as this commercial is kidding.

2. RebelwithoutaClue unregistered

Powerful ad, really like it, with a great message.

41. fatTony

Posts: 114; Member since: Dec 20, 2012

Maybe I'm missing something or misinterpreting this, but I fail to see how reminding him to treat her right is offensive, or somehow saying men don't also deserve to be treated right. It makes sense to me, especially when considering that about 85% of domestic violence victims are women.

3. hafini_27

Posts: 945; Member since: Oct 31, 2013

Treating everyone right.

5. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Mad respect for this ad. Women are to be treasured.

18. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

So are men, and i don't know why demonizing and treating half the world's populations as savages and rapists is going to help anyone. I hate having PR content like this shoved in my face that acts as if i'm a rapist by default, as a man, unless i have content like this telling me how i should treat people, as if i can't figure that out myself. You never see content that shows the opposite. That men should be treated right and that women should learn how to treat men right. You do know that there are more men committing suicide than women, right? But hey, who cares!

28. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Nobody shoved it in your damn face, you opened the article, read it, commented, and decided to post said comment. Stop bitching, logoff, and treasure a women.

33. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

So this AD won't possibly be shown on my TV when i watch the Oscars or other channels? It won't possibly be shown on Youtube, when i just want to watch my favorite youtuber? You're saying that there is no occasion where this ad might be shoved into my face? You can't possibly believe that, it's an ad. If you're saying that it won't ever happen, then you're saying that i can completely control which ads i'm shown. The matter of that fact is that no one controls which ads they're shown, as that is against the very nature and purpose of ads. They're ads for god sake.

34. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Turn the channel.

38. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You really don't get it.

6. izim1

Posts: 1594; Member since: Feb 04, 2013

"Article" written by a neckbeard, for neckbeards...

7. kiko007

Posts: 7491; Member since: Feb 17, 2016

You sound much more like a neckbeard than anyone else here.

8. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Wow, reminds me of my prom, my prom date's dad was cool and all, but my dad, literally like if you do anything bad then u'll have to see the consequences and all, And I was like yes dad, no dad, I'll be okay dad, she laughed about that the whole way to school.

48. Scott93274

Posts: 6025; Member since: Aug 06, 2013

All joking aside, my mom watched American Pie when I was at my senior prom. When I got home, she asked me if I got lucky, I said "No.", and she said, "Aww, I'm sorry."... needless to say, I come from a very screwed up family... That being said, I like the message in the commercial. And I like the look of the Nest doorbell much more than that of the Ring doorbell. It's something I'll have to switch out when I get the funds I suppose.

11. brownie

Posts: 7; Member since: Mar 04, 2018

Lol women don’t deserve any preferential treatment. You get what you put out.

12. LostRealistX

Posts: 2; Member since: Mar 04, 2018

And what makes her more special than anyone else? I can see that Googles intentions were good, but this commercial is garbage. Women have a long history of unfair treatment, and abuse; It’s a sad, but very true thing. Demonizing our young men is not the way to fix it, or make up for it. It’s wrong to throw these assumptions at young men, it’s wrong to have the mentality that any human, born with a penis, is destined to be a tyrant unless “taught” otherwise. And it’s wrong to teach our young men that women deserve preferential treatment. It’s what got us in this mess in the first place right? We are striving for complete equality, right? Raise your sons to respect, to have discipline. Raise them to be good humans and the rest will fall in place. None of this “she’s special” and “just because youre her date, don’t assume it means anything more than that.” What garbage. Our sons shouldn’t have to pay for the sins of their fathers. This is a step in the wrong direction.

19. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

This. Completely this. If you demoninize men, like we have been for these recent years, as a result of the incredibly powerful 4th wave feminism, then it's going to have the opposite effect. If you treat someone like a monster, then they're going to start acting like one.

25. theot14430 unregistered

This ad says to me, good parenting makes for good children. Reality says, many children don’t have good parenting.

27. Vega007

Posts: 68; Member since: May 18, 2017

Everything good and everything bad usually starts from home. Social media, bad parenting, PC culture are wrecking home life. No doubt treating women right starts at home, but this doesn't apply to just women. Treating all people better should be the proper way to view this.

31. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Here we go with the hate language. SMDH

37. kiko007

Posts: 7491; Member since: Feb 17, 2016

What did you expect from a site predominantly visited by teenage dudes? The majority of guys visiting this site couldn't get laid in a Frito factory (God that joke was in bad taste... just like their chips) let alone the regular world. Wouldn't be surprised at all that they find "treating women right" offensive... seeing as women likely ignore them. There are numerous tech sites overrun with the degenerates, and a few gamer sites too.

39. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Yes, those people are clearly the ones doing the hate speech here! You would never take part in such an awful act!

42. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Well said bro.

45. LostRealistX

Posts: 2; Member since: Mar 04, 2018

It’s obvious you are twisting the narrative to elicit an emotional response. But I’ll reply because I feel this is a very important subject. The issue isn’t about “treating women right”. I don’t think anyone can really argue that our ultimate goal should be to create a world where everyone is treated fairly. (regardless of gender, skin color, culture, or disability). That in mind, the argument is actually about the mistreatment of men. Women have, for many years, been told to dress a certain way, act a certain way, think a certain way, and to understand that they have “limits”. This mistreatment has damaged many women emotional, mentally, and yes, even physically. And the damage is notable. We are now turning the tables on our young men, instead of finding a more valid solution. As a father son to a son, I don’t want him to grow up in a society that assumes him the monster; Or any young man for that matter. Kiko, would you find it okay if the commercial instead had a woman stopping her daughter and saying “Dress conservatively, make sure you aren’t wearing too much make up, becareful how you dance, and don’t get pregnant.” ? Because I find that commercial would be equally garbage. And this commercial is pretty much that for men. Although, I find that we have common ground on the chips. So there is that, at least.

47. kiko007

Posts: 7491; Member since: Feb 17, 2016

Well, while I find your response absolutely rational and well-spoken, I can't really agree with the whole "young men being mistreated" counterpoint. Of course there are young men seeing similar abuses, that is inarguable. But no one is ASSUMING you, I, or your son are monsters in any facet. For LITERALLY millennia one gender has treated the other with a general lack of respect, that is undeniable. Ads such as this highlight that in various ways, but none are blaming YOU for anything. I wish the world was some utopian paradise where humans didn't constantly wrong and alienate one another, but it's not. There are entire subsects devoted to making women suffer for various reasons... none of which are justified. If you feel targeted by this particular advertisement, you shouldn't. That's not the goal.

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