Spotify Premium is getting a major iOS and Android update with personalized search and more1
One of the two driving forces behind the staggering growth of the US music streaming industry over the past few years seems to be progressing at a much slower pace than the other market leader, but that also means it’s going the extra mile to attract new subscribers.
In addition to trying a couple of different things to appeal to various smartwatch users, Spotify is today updating its Premium experience for folks tuning in from iOS and Android phones.
The already popular and versatile mobile app is getting three key improvements, starting with “streamlined navigation.” That means you should be able to find stuff you like faster than ever before, with recommendations served directly on the platform’s home screen, smarter search results, and a more comprehensive, neatly organized Library of your favorite songs, artists, playlists, and podcasts.
Next up, a “Personalized Search” feature aims to lend a hand when you’re not quite sure what to look for. A redesigned Search page is described as your “new one-stop destination for artists, albums, podcasts, and more”, supplying an ever-changing list of your “top genres”, among others. This will obviously shift and evolve in sync with your musical preferences, anticipating what you’re most likely to be searching for.
Last and certainly not least, Spotify Premium comes with “Endless Artist Radio” capabilities now, offering playlists made up entirely of songs performed by one musician. This is really something that the streaming service should have already included, but hey, better late than never. Especially when these “radio stations” are “updated regularly to keep things fresh”, as well as available to play while offline.
The updates are rolling out globally as we speak, so if you’re not a Spotify Premium subscriber yet, this is probably a good time to trial the service free of charge for 30 days.
source: Spotify Newsroom