Apple Music hits 21 million subscribers in the US, growing 2.5x faster than Spotify

Apple Music hits 21 million subscribers in the US, growing 2.5x faster than Spotify
Spotify has held a dominant position in the global music streaming business for years now and, until recently, was the leader in the US market too. But according to a new report by Loup Ventures, Apple has now taken the lead in the country and is rapidly increasing the gap.

At last count, it was estimated that Apple Music had 21 million subscribers in the US versus Spotify’s 20 million. Right now, this difference does appear rather minimal but, unfortunately for Spotify, it’s only set to get bigger. Reportedly, Apple is adding premium subscribers at a rate that is 2.5x faster than Spotify. This is mainly attributed to the company’s control of iOS, which allows it to push Apple Music within the operating system. Moreover, Apple’s other products push users towards the service too – the HomePod is only compatible with Apple Music, for example.

Currently, there are over 780 million active iOS users around the world. This gives Apple Music significant “room to grow.” Separately, the report notes that Apple owners tend to have more disposable income, something that means they are more likely to sign up to services such as Apple Music than others. 

Ultimately, Apple’s lead in the US market appears to be related to the commodity the service offers rather than the features. After all, while Spotify and Apple’s services are priced the same and offer similar features, Apple Music is compatible with the entire Apple ecosystem. And, considering Apple’s dominant position in the US, it’s lead in the music streaming service isn’t exactly a surprise.

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32 Comments

1. Tziggy14

Posts: 611; Member since: Sep 02, 2014

It's over for Spotify in the long run

13. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

True, having the whole market of Android, which is 90% of world's phones population as a potential customer base is terrible. Apple is milking its customer base which is tiny compared to Android's one. Spotify isnt pre installed on every Android device to milk the customers. And it has a much greater potential.

28. mrochester

Posts: 924; Member since: Aug 17, 2014

Apple has the whole android market too...

31. gamehead unregistered

Apple Music is on Android too...You can delete as well.

2. toukale

Posts: 588; Member since: Jun 10, 2015

Where did you guys get that 780 million iOS numbers from. iOS crossed that number years ago. Last number Apple give was 1.2 billion since iOS 12 support devices from 2013.

4. Vokilam

Posts: 929; Member since: Mar 15, 2018

I think devices and users are a different number: I have 3 active iOS devices but only 2 active users.

23. worldpeace

Posts: 3024; Member since: Apr 15, 2016

I think that "1.2billion" the number of iOS devices sold, and earlier this month they passed 2 billion units sold. While 780 million iOS numbers is when they counted only the "active devices" right now.

24. piyath

Posts: 2443; Member since: Mar 23, 2012

Nah.... It's active users VS total sold iOS devices from day 1. That means we don't have any idea on how many of those 2 billion are in the active mode right now given some people use more than one Apple device under a one iCloud account.

3. Be_Mine

Posts: 182; Member since: Dec 29, 2013

I really liked Apple Music Songs and Playlist recommendation. And the ability to see the lyrics directly from the app. But the Android App is just not working as well as it supposedly work on iOS. Occasional crash, offline mode not working every now and then, playing entirely different song when you click on a song, etc. Google Play Music is working fine on Android. But it always insist on showing local Bollywood and Hindi songs, playlist, artists on my home even though I selected English as default and never listened to local contents. Would be nice if Apple Music work flawlessly on Android Phones or Google Play Music have a better Songs, Artists, Playlists recommendation.

5. mahima

Posts: 696; Member since: Nov 20, 2014

Same thing...i hate bollywood songs

6. Rigmaster

Posts: 232; Member since: Jan 22, 2018

Wonder how this is going to look after the free trial offers that started in July are up?

7. Eclectech

Posts: 334; Member since: May 01, 2013

Apple has been giving Apple Music away since the service began and pre-installing the app on every device running IOS, while charging the competition a 30 percent monthly premium to be included in the App store, so of course they're number one. Shocking it took this long. That said, I personally, see no reason to switch from Spotify.

8. apple-rulz

Posts: 1785; Member since: Dec 27, 2016

Apple has been giving Apple Music away?!?!? Damn, and all this time I’ve been paying for a subscription! Anyhow your poor trolling attempt aside, Apple Music is much better than Spotify at figuring out what I like based on my listening history, much better than Spotify ever was. Like the first poster alluded to, Spotify is living on borrowed time. Samsung should buy Spotify to come up with a viable rival to Apple Music.

17. Xavier1415

Posts: 131; Member since: Feb 26, 2012

True Verizon is giving away 6 months free Apple music if u switch to the unlimited plan so of course Apple music is growing ita given away for free everywhere lol

9. cmdacos

Posts: 3647; Member since: Nov 01, 2016

Use the android version of Apple music and never pay if Apple music suits your needs. Certainly doesn't for me. I'm happy on my YouTube premium plan that gives me everything.

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

So, since Google Music is lreinstakked on every Andeoid regardless of brand, how many subs do they have?

16. darkkjedii

Posts: 30479; Member since: Feb 05, 2011

Phonebuff, and I’m kinda shocked. https://youtu.be/OgqUjqbXMZA

18. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Rigged test. Again they install apps that many people may use, but have to consider so many factores. Phone test should be done without installing y apps. Just use the native apps installed. Because it's easy to cherry pick apps tbat work great on one device and not on the other. Any test that changes the phone from it stock out of the box condition I'd a rigged test. No matter who wins. And yes a phone that dows less will be faster than one that does more. Shocker lol

26. whatev

Posts: 2019; Member since: Oct 28, 2015

Arrrrgggghhhhhh!!! Those words!!! You’re definitely TechieXP, the exact same words he used to say about those tests!!! Wow, you are really not careful lately when showing your true self lmao

20. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I really don’t like apple music offering to android. I want it to be exclusive in apple devices just like facetime and iMessage.

21. iushnt

Posts: 3019; Member since: Feb 06, 2013

But why?

29. mootu

Posts: 1253; Member since: Mar 16, 2017

Yes, and at the same time lets hope Google and Microsoft remove thier services from IOS as well.

22. ijuanp03

Posts: 424; Member since: Dec 30, 2014

Unfortunately for Apple, Apple music is almost non-existent outside the US especially in Asia. Nobody knows this app.

25. Shi.O

Posts: 50; Member since: Nov 11, 2011

I have given it 5 stars on my Note 8 due to price 2.99$ per month if it is not buggy as on iOS.

30. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

Youtube Music is the best. Largest database of music. It's Youtube. Just gotta be available in your area

32. Anarsosoroo

Posts: 25; Member since: May 12, 2014

In my case, spotify not available in my country. So i picked apple music

* Some comments have been hidden, because they don't meet the discussions rules.

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