Spotify starts serving interactive ads to podcast listeners

0comments
Spotify starts serving interactive ads to podcast listeners
After investing big in podcasts, Spotify is trying to recoup some of that investment through ads. Starting this week, Spotify users listening to podcasts will be getting interactive ads that the streaming service refers to as CTA cards.

These CTA cards are “the latest step in Spotify’s vision for the future of audio as an interactive, multi-way experience.” They will appear in the Spotify app when a podcast ad begins playing, and will reappear later on while the user explores the Spotify app.

According to Spotify, its CTA cards are supposed to make it easier for users to directly discover the products and services their interested in “without having a hard-to-remember promo code or vanity URL.”

After running some tests, Spotify claims that advertisers with clickable ads have shown twice as many site visits compared to non-clickable podcast ads. CTA cards will be available across select Spotify Original & Exclusive podcasts in the United States.
Can’t get enough of mobile tech?
Subscribe to access new exclusive content and perks.
You can still enjoy the standard PhoneArena experience for free.
  • In-depth reviews, tests & analyses
  • Expert opinions on the latest trends
  • Live community events and games
  • Ad-free browsing, discounts and more
Start Free Trial See the latest subscriber-only articles

Recommended Stories

Loading Comments...
FCC OKs Cingular\'s purchase of AT&T Wireless