Spotify starts serving interactive ads to podcast listeners

0comments
Spotify starts serving interactive ads to podcast listeners
After investing big in podcasts, Spotify is trying to recoup some of that investment through ads. Starting this week, Spotify users listening to podcasts will be getting interactive ads that the streaming service refers to as CTA cards.

These CTA cards are “the latest step in Spotify’s vision for the future of audio as an interactive, multi-way experience.” They will appear in the Spotify app when a podcast ad begins playing, and will reappear later on while the user explores the Spotify app.

According to Spotify, its CTA cards are supposed to make it easier for users to directly discover the products and services their interested in “without having a hard-to-remember promo code or vanity URL.”

After running some tests, Spotify claims that advertisers with clickable ads have shown twice as many site visits compared to non-clickable podcast ads. CTA cards will be available across select Spotify Original & Exclusive podcasts in the United States.
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
  • Access members-only articles
  • Join community discussions
  • Share your own device reviews
  • Build your personal phone library
Register For Free

Recommended Stories

Loading Comments...
FCC OKs Cingular\'s purchase of AT&T Wireless