The Galaxy S21 is already up for early preorder reservations
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UPDATE: Reservations for the Galaxy S21 preorder are now open in the US. Get $50 in store credit for registering!
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Despite the earliest release of a Galaxy S-line phone ever, or perhaps because of it, Samsung isn't even trying to hide what's coming any more, and let the Galaxy S21 series up for preorder already.
Samsung forbids more than one entry to avoid scalpers, so the pre-order reservations take into account phone numbers and ID cards, device number from where the reservation takes place, as well as WeChat and Alipay accounts used for payment. If those coincide with an existing reservation, Samsung will decline a second order.
At least we now know for certain when Samsung's Galaxy S21 Unpacked event will be, not the we had any doubts about the information tipped to us, but it's another thing coming straight from Samsung.

Samsung China's Galaxy S21 preorder reservation page confirms January 14 announcement, and the preorder period