Entire 2022 Galaxy A line to include this camera feature as Samsung tries to stay competitive0
The news about Samsung implementing the camera technology to cheaper devices isn’t so surprising. The Korean giant recently released its Galaxy A22 phone, which features OIS, even though it is a budget-friendly model.
The Galaxy A series needs to stay competitive
OIS is still uncommon among phones under $500. With Samsung's 2022 Galaxy A lineup featuring the technology, the company might increase its sales in the affordable sector even more by focusing on upgraded camera features instead of just device performance.
Samsung has a reason to be afraid of losing in the affordable market. Recently it was confirmed that Xiaomi has surpassed the company and become the biggest smartphone manufacturer in Europe, with reports stating that it has also become the biggest manufacturer worldwide this summer.
The Korean company has been busy with its Galaxy Z Fold 3 and Z Flip 3 release. One of its bestsellers from last year was the Galaxy S20 FE, but unfortunately due to the chip shortages the phone’s successor, the Galaxy S21 FE, keeps on being delayed.
Still, Samsung’s 2021 foldable phones release has had strong sales, especially in its home country. This was important for the company, as it looks to recover from the disappointing Galaxy S21 release.