Apple will reportedly pay Google $1 billion to use a custom developed 1.2 trillion parameter AI model
Gurman says that Apple will use a custom 1.2 trillion parameter artificial intelligence model of Google's Gemini Large Language Model (LLM). Apple and Google are reportedly working to finalize a deal that would see Apple pay Google $1 billion a year for the right to use Gemini's LLM model. The report cites people who asked not to be named because the discussions between the two tech giants are private.
Do you like that everyone’s making Liquid Glass copies?
Yes, I like the idea
26.67%
It’s okay, but that’s not the best design
33.33%
No, Liquid Glass is ugly, we need something else
40%
The size of the model relates to the complexity of the AI software and is much larger than the current models used by Apple. The plan is for Apple to use Google's Gemini until Apple's own models are powerful enough to run the show. Apple had tested models from other potential AI partners including OpenAI's ChatGPT and Anthropic’s Claude. But earlier this year Apple reached the conclusion that Google's Gemini was its best choice, and the two companies appear to be hammering out a deal right now.
The Gemini AI model Apple will reportedly use is much more powerful than Apple's current in-house model
The 1.2 trillion parameter Gemini AI model that Apple hopes to power Siri with is much larger than the 150 billion parameter model that is used with the cloud-based version of Apple Intelligence. Apple's heavily criticized AI initiative. Using the larger model should allow Apple Intelligence to be more powerful, understand context better, and process complex data. Digital Assistant Siri is supposed to be the public face of Apple's AI initiative and delays have supposedly pushed back the launch of the so-called Personal Siri to iOS 26.4 this spring. That update is known inside the bowels of Apple headquarters by the codename Linwood.
Bloomberg's report says that inside Apple, the plan to use a third-party AI model to beef up Siri is known as Glenwood. Apple is praying that it doesn't turn out to be dead wood. The project is run by Mike Rockwell, the creator of the Vision Pro headset, along with Craig Federighi, the head of software engineering.
Apple expects to develop its own 1 trillion parameter model that could be in use as early as next year
Apple will use Gemini to help Siri synthesize information and plan how best to handle complicated tasks. The report does note that some of Siri's capabilities will continue to use Apple's own models. To keep data from Apple device owners away from Google's infrastructure, the Gemini model will run on Apple’s own Private Cloud Compute servers. Gurman writes that Apple has already put aside AI servers to run the model.
Mark Gurman tweets out the news about the deal Apple and Google are working on. | Image credit-X
Apple believes that eventually it will be able to develop its own model that will replace Gemini. To that end, the company is said to be working on a 1 trillion parameter cloud-based model that could be ready to be used by consumers as soon as next year. This might be difficult for Apple to accomplish considering that it has been losing some of its AI talent. Right now, Google's 2.5 Pro version of Gemini is the LLM to beat.
With AI becoming a major feature in smartphones, Google has arguably used AI the best among smartphone manufacturers to create features that are useful to device owners. Using Gemini to replace the Google Assistant on my older Pixel 6 Pro gives me incredibly deep answers to my queries. On my Pixel, I can even use Gemini to set my alarms and timers.
Recommended Stories
The other huge Apple-Google partnership revolves around the latter's dominant search engine. In court a few years ago, it was accidentally revealed that Google pays Apple 36% of the advertising revenue generated from search requests on Apple devices. In return, Apple makes Google the default search engine on Safari. In 2022, for example, this deal resulted in a $20 billion payment from Google to Apple. You shouldn't expect to see Apple promote this new Apple-Google Gemini partnership with "Siri powered by Gemini" boxes in iPhone ads.
Iconic Phones is now up for pre-order in the US!
Our new coffee table book, Iconic Phones, is a stunning visual tribute to the legends in the world of phones, featuring exclusive high-resolution photography, stories, quotes and fun trivia. Pre-order now and save 15% with code: PARENA15
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: