Apple consolidates global smartwatch domination, Samsung rises to beat Fitbit for second place

Apple consolidates global smartwatch domination, Samsung rises to beat Fitbit for second place
It took quite a while for smartwatches to find their groove and prove they can be practical on their own, not needing a connected smartphone all the time to perform even the most basic tasks, but nowadays, the wearable device market is putting the stagnant mobile industry to shame with a remarkable growth pace.

According to the latest Strategy Analytics report, global smartwatch shipments jumped a staggering 44 percent during the year's second quarter, from only 8.6 million to 12.3 million units. Believe it or not, Apple accounted for almost half of that total, selling no less than 5.7 million copies of its life-saving wearable between April and June 2019, up from 3.8 million back in Q2 2018.

Despite a large number of competitors overcrowding the market, Apple's share surged from 44.4 to 46.4 percent year-on-year, and analysts believe this crushing domination will continue for at least a few more years. Just like in the tablet and smartphone markets, Samsung is proving to be the main challenger to the throne, with the early 2019 release of the fitness-centric Galaxy Watch Active helping the company considerably boost its numbers as well.


We're talking a year-on-year progress of over 5 percentage points in market share (from a 10.5 to a 15.9 percent slice of the pie) and more than double the 0.9 million unit shipment figures posted during the second quarter of 2018 (two whole million now). Strategy Analytics expects the freshly unveiled Galaxy Watch Active 2 to solidify Samsung's global position, especially as Fitbit continues to struggle.

The activity tracker specialist saw its smartwatch sales dip from 1.3 to 1.2 million units, equating to under 10 percent share, compared to a whopping 15.2 percent back in Q2 2018. Apparently, the low-cost Fitbit Versa Lite was not affordable enough (or perhaps not special enough), while the "regular" Versa started getting a bit long in the tooth. Fortunately for Fitbit, a second-gen Versa seems to be right around the corner, but the fitness-first brand will have to resist growing competition from the likes of Fossil and Garmin to maintain its place on the podium.

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12 Comments

1. surethom

Posts: 1730; Member since: Mar 04, 2009

If Fitbit could bring their fantastic Health App & sleep tracking to Wear OS next year when the New low power chip is released, that would be the absolute killer smartwatch (if thin enough)

2. whatev

Posts: 2412; Member since: Oct 28, 2015

Are we even surprised? Duh...

3. iloveapps

Posts: 909; Member since: Mar 21, 2019

Good job Samsung for bundling your smartwatch with your galaxy toys. Now you’re in second spot. I bet if you could sell more galaxies then you can catch up with apple watch sales.

4. whatev

Posts: 2412; Member since: Oct 28, 2015

Omg, the shade, I’m crying lmao, but you’re right :)

5. midan

Posts: 3114; Member since: Oct 09, 2017

After two years i tried Apple watch at the store and i have to say it worked very nicely, super smooth and very intuitive to use. I liked it a lot, but watches just aren't for me. Of course that could change if i actually buy one, but i don't expect it to happen. Great to see people finding use for this device, start was slow, but it clearly shows that lot of people see this as useful product.

6. Cat97

Posts: 1978; Member since: Mar 02, 2017

Fitbit with it's ugly watches really don't deserve a spot in top 5.

8. oldskool50 unregistered

You do when you sell the product people wanna buy. It's a fitness device. It was meant to be rugged and handle rough handling that would happen during certain types of workout. if you ant a dressy watch to begin with, you wouldn't even be looking at a Fitbit. They earned their spot and have made millions off sales. How many millions do you have? NONE.

9. whatev

Posts: 2412; Member since: Oct 28, 2015

Techie, apple is the leader in the smart watches market, deal with it!!!

11. Deadeye

Posts: 131; Member since: Jul 26, 2019

Ugliness is clearly not a measure there, just look at AW.

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