Apple continued to dominate tablet market but Samsung and Huawei fell in Q2 2019

Apple continued to dominate tablet market but Samsung and Huawei fell in Q2 2019
On average last quarter, just one tablet was purchased per every ten smartphones sold. It’s clear the format isn’t as popular as it used to be, but that doesn’t mean the segment isn’t important anymore. In fact, according to IDC’s latest figures, a considerable 32.2 million tablets were sold globally in Q2 2019. 

iPad growth helped Apple solidify its number one position


To the surprise of few, it was Apple with its lineup of iPads who once again led the tablet market during the second quarter of 2019. The company sold a total of 12.3 million units throughout the quarter, representing a market share of 38.1% and year-on-year growth of 6.1%. Twelve months earlier, Apple reportedly sold 11.6 million units and held a 34.1% market share. 

The launch of the new iPad Air towards the end of March reportedly boosted the company’s overall shipments significantly. It’s arrival also helped double the sales volume of Smart Keyboard-compatible tablets, which also includes the iPad Pro line, during the three months.

Combined, the remainder of Apple’s iPad lineup experienced a year-on-year sales decline of 7.5% which is likely down to the lack of an upgraded entry-level iPad model. Nevertheless, the launch of the fifth-generation iPad Mini probably helped halt the decline a little.  IDC didn’t provide any sales guidance for the current quarter, but the overall expectation is that Apple’s new 10.2-inch iPad which will replace its 9.7-inch model should help boost sales significantly.

Samsung and Huawei experienced a slight shipment decline


Following in a distant second place was Samsung with shipments of 4.9 million units. The figure is down by 100,000 over the figures reported a year earlier and ultimately equates to growth of -3.1%, but not all is bad. Because the market declined at a faster pace than Samsung’s own tablet shipments, the South Korean giant actually grew its market share from 14.9% to 15.2%.

Per the data gathered by IDC, the majority of Samsung’s tablet shipments were comprised of cheaper Galaxy Tab A and Tab E models. The performance of the mid-range Galaxy Tab S5e wasn’t mentioned but Samsung’s premium sales should certainly receive a boost this quarter once the Galaxy Tab S6 is released.

Moving on to Huawei, IDC reports shipments of 3.3 million units for the quarter and a market share of 10.3%. These figures are down from the 3.5 million and 10.5% recorded a year earlier and therefore means the company’s tablet business shrunk by 6.5% year-on-year during the past quarter. 

The performance doesn’t look too good on paper but Huawei still did pretty well considering the headwinds it faced because of the trade war between the US and China. Recent forecasts for the market suggest Huawei will return to growth this quarter as demand starts to grow again.

Amazon and Lenovo completed the top five


Rounding out the top five in fourth and fifth place respectively were Amazon and Lenovo. The former’s refreshed models helped sustain demand throughout the quarter and ultimately led to strong growth of 46.3% year-on-year. The retail giant sold a total of 2.4 million Kindle devices during the quarter and achieved a market share of 7.4%. Just twelve months earlier, for comparison, Amazon shipped just 1.6 million devices and accounted for 4.8% of the global market.

Regarding Lenovo, the Chinese company managed to ship a total of 1.9 million devices between April and June. It accounted for 5.8% of shipments throughout the quarter but did still experience a decline of 6.9% year-on-year, or 100,000 units. IDC did point out, however, that the brand saw solid growth in developed markets such as the US, Europe, and Japan.

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16 Comments

1. cmdacos

Posts: 4100; Member since: Nov 01, 2016

Just can't find a need for a tablet in this day and age.

5. whatev

Posts: 2199; Member since: Oct 28, 2015

And I just can’t find a reason for your obsession with apple

14. lyndon420

Posts: 6736; Member since: Jul 11, 2012

We can't see a reason for yours either...

16. whatev

Posts: 2199; Member since: Oct 28, 2015

I can’t find the reason for you to be a fan of me, I mean it’s flattering but weird

8. oldskool50

Posts: 1323; Member since: Mar 29, 2019

I agree. At least for an ARM based tablet. ARM based tablets offer zero benefit over their smartphoen siblings other than size. So when I had a newer iPhone, I never enjoyed using my ipad because the iPad brought nothing different other than size. Now that the iPad has some improved functions not on the iPhone, you can feel some separation. Android also offers some separation, but not enough for me to own 2 devices on the same platform, whether IOS or Android. So I have an Android phone, and I have an iPad for IOS. I also prefer IOS on the tablet vs the phone now.

2. mackan84

Posts: 375; Member since: Feb 13, 2014

Whenever I get home my phone stays in my pocket and my iPad is my main driver.

15. mudcat626

Posts: 224; Member since: Jul 13, 2016

Same here!

3. oldskool50

Posts: 1323; Member since: Mar 29, 2019

I personally just don't like or want an Android tablet, since I already have an Android phone. For me, Samsung tablets have not been all that good since the original Note 12.2 and Tab S. I especially didn't like when Samsung switch from 16:9 to 4:3 like the iPad. That was a turn off for me. Since I have the original iPad Pro, I've had zero reason to upgrade as long as it still works and my mini is the last iPad I can use my 32bit apps on so it won't ever be replaced for as long as it works. Samsung should just drop tablets because their S and Note makes their tablet pointless other than size. When I need to see what's on my phone bigger, I simply plug it to DeX or just mirror to my Samsung TV. With the Note, the tablet to me is a downgrade other than size. Also since I have a SP4 which has been stella, all ARM based tablets are a complete waste of money vs Windows.

4. perry1234

Posts: 643; Member since: Aug 14, 2012

Just out of curiosity, what are the 32 bits app that you still use ? I find that quite surprising that such apps cannot run on newer 64 bit iPads (at least that is what I understood, please correct me if I am wrong).

6. oldskool50

Posts: 1323; Member since: Mar 29, 2019

So, to start for work we have some low level apps we designed in-house, that simply would not work on the 64bit level. Example, even though both Google and Apple have apps they made that can measure distances, ours works differently and for some reason when we tried to make them 64bit, it broke the functionality of the app. We have apps we use to test equipment. So I have an adapter I can plug into my IOS device, that allows us to plug the phone directly into diagnostic ports on machinery we have in our office and also on customer sites. Again for some reason when we tried to bring them over to 64bit, they simply will not work. These are very low level apps, where you don't need to address more RAM or where the app needs more power. Also, to be frank, 64bit versions of IOS don't provide the legacy support we need. Next, I have a bunch of games I love to play from the 80's which devs simply aren't gonna update that I still have and love to play. Most of these are remakes of many 80's and 90's classic games that I grew up on that I still love to play. But the main, reason is 64bit ends the legacy support for the apps we use, and they are vital to our work. And the apps we use, they simply won't even lauch on 64bit hardware, even after we did some updates, or they would launch with features not supported, because Apple no longer support the legacy code. This si the same thing that happened with Windows and why DOS based apps or Windows 32bit apps that needed lagacy support would fail to run in Windows Vista. Because with no legacy support, much of the functions of the app would simply break and there is no updated code for it. It really sucks because I want a new iPhone and we can't use it, simply because the legacy support code has been remove and there is no updated 64bit code to replace it.

7. midan

Posts: 2708; Member since: Oct 09, 2017

”find that quite surprising that such apps cannot run on newer 64 bit iPads (at least that is what I understood,” Apps could run fine with new iPads. It just that Apple want to kill the outdated tech. Apple also wanted to kill those apps. If Apple gives two years for devs to update their app, it’s quite clear that devs don’t care to support the app anymore if in that time they haven’t fixed the app. Google is doing same too now ”Google's Transition To 64-Bit Apps Begins in August, 32-Bit Support To End in 2021”

11. oldskool50

Posts: 1323; Member since: Mar 29, 2019

That doesn't matter because I can always get an older Android and flash an original firmware to continue to have the support I need, just like I can run older versions of Windows for the support I need. 32bit and 64bit apps work just fine on Windows and Andeoid, but Apple couldnt gst them to play nice together because they suck at software and one always kept crashing the other. One of the reasons iOS9 had so many issues. There are many older products that many still need to use. That isn't stopping progress. We can simply go back and get what we need.

9. miketer

Posts: 513; Member since: Apr 02, 2015

This shows, a headache free experience, smooth UI, headache free data management, rules and makes you some serious dough. I've a Galaxy tab 2016. My son has a 2015 iPad. Galaxy: reset it at least 5 times to solve certain issues. iPad : not even once That's the difference. Just too much in love with my Pixel phone to attempt for a switch.

12. oldskool50

Posts: 1323; Member since: Mar 29, 2019

That's YOUR experience. You don't represent everyone. I've had to rest an iPad a few times, but so what. If you. ever do so what. So you had to rest something else. So what. You don't represent everyone. Lots of people have issues with Apple products. In fact tons of people do regardless of your expwrience. I don't understand why you even think someone cares about whether to have an issue one way or another. Mist of the time you all be lying anyways.

10. iloveapps

Posts: 855; Member since: Mar 21, 2019

Waiting for sgodsell to hear his next prediction about apple sales. Android tablets sucks!

13. oldskool50

Posts: 1323; Member since: Mar 29, 2019

They are falling. As per usual.

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