When it comes to global smartphone shipments, OnePlus isn’t exactly a force to be reckoned with. How could it be with only two handset models released every year, a modest presence in the offline retail channel, and five years of steady but slow manufacturing progress?
The brand was also pretty much nonexistent in the US market until recently, instead relying on India for a large chunk of its inexpensive flagship device sales. Believe it or not, OnePlus has been the most successful smartphone company in the country’s premium segment for the past three quarters, narrowly beating Samsung and totally crushing Apple, according to Counterpoint Research.
OnePlus India couldn’t let the achievement go unnoticed and uncelebrated, “daring” iPhone users on Twitter to ask Siri “which is India’s No.1 premium smartphone.” The answer may not be as simple as you expect, but it’s definitely not the iPhone XS or iPhone XR.
Overall, Samsung was still ranked number one in the India premium market for the entire past year, with a 34 percent slice of total shipments, compared to 33 percent for OnePlus and a relatively modest 23 percent Apple share.
Meanwhile, OnePlus was at the top of the 2018 ranks in “sell through”, or how many smartphone units were actually sold by retailers to end users. The company also won both gold and silver as far as the year’s best-selling premium models are concerned, with the OnePlus 6 ranked first, followed by the OnePlus 6T, and Samsung’s Galaxy S9+ in third place.
Until Apple starts regionally producing higher-end iPhones, allowing the company to drop their prices and better compete against the likes of OnePlus, “iFans” will have to put up with this type of mockery.
Then again, the “iDare you” tweet is certainly not the most vicious parody Apple and iPhone users have had to endure over the years.
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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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