OnePlus celebrates latest India achievements by mocking Apple on Twitter

OnePlus celebrates latest India achievements by mocking Apple on Twitter
When it comes to global smartphone shipments, OnePlus isn’t exactly a force to be reckoned with. How could it be with only two handset models released every year, a modest presence in the offline retail channel, and five years of steady but slow manufacturing progress?

The brand was also pretty much nonexistent in the US market until recently, instead relying on India for a large chunk of its inexpensive flagship device sales. Believe it or not, OnePlus has been the most successful smartphone company in the country’s premium segment for the past three quarters, narrowly beating Samsung and totally crushing Apple, according to Counterpoint Research.

OnePlus India couldn’t let the achievement go unnoticed and uncelebrated, “daring” iPhone users on Twitter to ask Siri “which is India’s No.1 premium smartphone.” The answer may not be as simple as you expect, but it’s definitely not the iPhone XS or iPhone XR.

Overall, Samsung was still ranked number one in the India premium market for the entire past year, with a 34 percent slice of total shipments, compared to 33 percent for OnePlus and a relatively modest 23 percent Apple share.

Meanwhile, OnePlus was at the top of the 2018 ranks in “sell through”, or how many smartphone units were actually sold by retailers to end users. The company also won both gold and silver as far as the year’s best-selling premium models are concerned, with the OnePlus 6 ranked first, followed by the OnePlus 6T, and Samsung’s Galaxy S9+ in third place.

Until Apple starts regionally producing higher-end iPhones, allowing the company to drop their prices and better compete against the likes of OnePlus, “iFans” will have to put up with this type of mockery.

Then again, the “iDare you” tweet is certainly not the most vicious parody Apple and iPhone users have had to endure over the years.



1. someguy2261

Posts: 262; Member since: Feb 12, 2016

Hey Siri " which company lost 11% in revenue last quarter "

2. Farcaster

Posts: 166; Member since: Apr 16, 2018

Well, it's definitely not OnePlus....

3. NateDiaz

Posts: 1093; Member since: Mar 03, 2018

Sells at half the price of iPhones yet have only 10% more market share. Impressive.

5. RebelwithoutaClue unregistered

Look at the text: Premium phone market share... not overall phone market share

6. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

It's not like Apple sells non-premium phones either. Neither OnePlus nor Apple are visible if you count all phones in India, with majority of them being cheap Samsung and redmi phones. For a relatively new brand, it's a very big achievement. While Apple and Samsung share is going down, OnePlus is growing in Indian premium market. Within a couple years, I won't be surprised if OnePlus owns more than 50% of this space. Very few people in India have $1500 for iPhone XS (base model). The XS max 512 GB costs north of $2000.

8. NateDiaz

Posts: 1093; Member since: Mar 03, 2018

Premium phones that range between 370 euros and 500 euros. What'd you call those above 500? Super premium or Extra Premium?

9. RebelwithoutaClue unregistered

Premium as in build quality, hardware specs,etc. In this case it has nothing to do with money. Otherwise iPhone share would be lower even (since only older models would be below 500 euro).

10. Poptart2828

Posts: 494; Member since: Jan 23, 2018

Pretty impressive. For half the price, one plus can build a much better phone. India agrees.

11. cheetah2k

Posts: 2315; Member since: Jan 16, 2011

Counterpoint says there are 300 Million smartphones used in India. that makes that 10% extra market share worth 30 million phones more than Apple Umm you look like a complete twat

4. osterrich21

Posts: 190; Member since: Apr 14, 2017

2019 the fall of the iphone will be greater.Not only in India, but worldwide. It is the trend we see today.

7. Venom

Posts: 3933; Member since: Dec 14, 2017

Oneplus 6t is the best phone ever. Definitely a premium device at an affordable price.

12. cheetah2k

Posts: 2315; Member since: Jan 16, 2011

Agreed! Only the Mclaren edition 6T is better than my 6T :D

13. Venom

Posts: 3933; Member since: Dec 14, 2017

Oh yeah, that McLaren edition is a beast.

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