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The summer phone market lull is here, reports research firm Omdia, as the industry's sales have slowed down, with Motorola, Samsung, and Apple the few bright spots that grew their sales year-on-year among brand-name handsets.
Motorola, in particular, rode on the wave of the LG departures from the phone market and its sales were nearly 20% higher than last year, pushing it to the 8th place globally behind Samsung, Apple, and the Chinese brands.
Actually, the decline in the global phone market sales was mainly due to the drastic slump of sales split among the world's 4rd largest handset maker Xiaomi and the BBK Holding brands of Oppo, OnePlus, Realme, and Vivo.
If we combine the sales of all those brands, BBK is actually the world's largest phone maker at the moment despite the sales dive, displacing the top dog Samsung by a few million. Samsung did well, riding high on its own Galaxy S22 Ultra supply and even cancelled the expected Galaxy S22 FE release to save parts for the production of the red-hot Ultra.
According to Jusy Hong, Senior Research Manager at Omdia, "the increase in Samsung's shipments is thanks to strong sales of low-end models, such as the Galaxy A13, and its flagship Galaxy S22 series. There were also no special issues in production and parts supply this year, unlike the significant decrease in shipments due to the lack of components supply and the lockdown of major production bases during the pandemic in the second quarter of last year."
Reserve your Galaxy Z Fold 4, Z Flip 4, or Galaxy Watch 5 before Samsung's August Unpacked event
The Galaxy Z Fold 4 and Z Flip 4 preorders will likely start immediately after the August 10 Unpacked event and run until Friday, August 26, when Samsung will release its 2022 foldables crop, if history is any indication. You can queue for a spot at the Z Flip 4 preorder reservations and bonuses right now, though:
Save $900 on a new Galaxy Z Fold 4 with trade-in
The cutting-edge Galaxy Z Fold 4 is available at Samsung.com for as low as $1019.99 with eligible trade-in. And this is for the 512GB variant! You can get it for even cheaper if you go with the lower 256GB model, and further cheaper if you buy it locked on certain carriers.
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Get Galaxy Z Flip 4 for up to $500 off with trade-in
Samsung is currently offering the former foldable perfection with the Z Flip 4 name at up to $500 off. The deal applies with trade-ins, where you can trade in an eligible phone or tablet.
Samsung's new Galaxy Watch 5 is available in 40mm and 44mm size options. You can choose from a bunch of bands, as well as design yours. For a limited time you get $75 of Samsung Credit with your purchase. Get up to $125 of trade-in credit.
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Samsung Galaxy Watch 5 Pro
Samsung's new Galaxy Watch 5 Pro is available with a bunch of bands, as well as design yours. A limited-time offer gives you $75 in Samsung Credit with your purchase. Get up to $125 of trade-in credit.
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Apple did well year-on-year, notching 13% increase in shipments, but its Q2 performance compared to the beginning of the year was as dismal as Samsung's. Huawei, on the other hand, managed to find its way amidst the Android deprivation controversy and shipped 14% more handsets on a quarterly basis, while its former subrand Honor which is now independent showed the largest increase in sales among major phone brands, ballooning them 125% compared to last year's doldrums.
The phone market supply chain issues seem to be stabilizing in Q2
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Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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