Smartphones may have hit a sales slump, but mobile gaming continues to thrive

Smartphones may have hit a sales slump, but mobile gaming continues to thrive
While there’s no end in sight for the global decline of smartphone sales, according to several recent reports, the number of mobile gamers is on the rise in North America, based on research conducted and estimates compiled by two other market intelligence firms.

That may not have anything to do with the advent of hardcore gaming phones, mind you, as EEDAR highlights the accessibility of mobile gaming as the main driving force behind its thriving popularity.

Mobile games are described as “broadly appealing across demographic audiences”, with no less than 210.9 million smartphone and tablet owners in the US and Canada estimated to be regularly using their devices for that purpose.

That’s up 5 percent from the previous year’s estimation, representing close to 75 percent of the total combined tally of active mobile users in the US and Canada. The latest “Deconstructing Mobile & Tablet Gaming” report also includes insight into usage habits for children and adults, with 83 percent of the former category routinely playing games on tablets, and a whopping 92 percent of the latter preferring the smaller screen and superior mobility of smartphones.

Meanwhile, Android handsets are unsurprisingly deemed the most popular gaming option for smartphone-only gamers thanks primarily to a wide range of price points, with iOS instead leading the dual device usage chart, as more of its users like (and can afford) to play on both phones and tablets.


Narrowing the research to just the US market, eMarketer expects the current number of around 143 million mobile gamers to rise to almost 148 million by the end of 2019, then 151.7 million in 2020, and finally, 157.2 million by 2022.

That’s especially impressive considering overall smartphone shipments are unlikely to return to such a steady growth pace anytime soon. Believe it or not, US mobile gamers are already vastly outnumbering the country’s digital console players, also generating more money than ever for Apple, Google, and third-party developers.

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5 Comments

1. midan

Posts: 2754; Member since: Oct 09, 2017

In many years i haven't played any mobile games well games with any platform, but actually one month ago i played that new C&C rivals for two to three weeks, it was lot better than i thought. When you play against other people around the world and every match your opponent has different war strategy the battles get very intensive. Sometimes you have great strategy and you win many matches and then you get opponent where that strategy sucks and the opponent wins so easily. Sometimes you enjoy for the win and sometimes you are frustrated how your strategy suddenly didn't work anymore.

2. KingSam

Posts: 1427; Member since: Mar 13, 2016

I like supercell games. I play brawl stars now after leaving clash royale (too much off a grind when I'm high up free to play). I also love pubg mobile.

4. buccob

Posts: 2963; Member since: Jun 19, 2012

All those reasons apply perfectly to PUBG Mobile which is what I play.... it is great to be able to play with 99 other people around the globe AND also having the option to chat while doing it...

3. _deeuk

Posts: 48; Member since: Nov 06, 2018

I don't understand the point of a gaming phones when mobile games are weak!

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