iWatch gets some "Swiss avant-garde" flair as TAG Heuer sales director joins Apple
Reportedly, the iWatch will be marketed as "Swiss made", which would be an intriguing sales point to have if the timepiece is produced at Foxconn. Bernstein analyst Mario Ortelli suggests the "Swiss have got no great interest in working with Apple" and THEY "do not want to create a device like the iPhone - designed in California and assembled in China - so they don't want to dilute the value of the Swiss name". Giving another miniature clue about the iWatch, Ortelli explained that Apple's product is superior to low-end Swiss watches and an opportunity for luxury watch brands, as it will introduce younger customers to the market.
source: CNBC via AppleInsider