Apple tried to hire Swiss watch-making experts to work on the iWatch

Apple tried to hire Swiss watch-making experts to work on the iWatch

According to a Financial Times report,Apple tried to bring Swiss watch-making expertise to its fablediWatch project. In its perfectionist pursuits, the company reachedout to talent from esteemed brands to work on what could be asmart-watch with a traditional mechanism. But, so far, Apple'sefforts have failed. Apparently, the company tried to hirewatch-making experts from LVMH Hublot, Swatch, and "severalSwiss parts manufacturers", but none of Hublot's workersaccepted, and, most likely, neither did others from the industry.

As a whole, Switzerland's watch-makingelite remains skeptical of wearable technology. It has proudly ruledthe watch industry for decades, while selling watches that aresometimes worth hundreds of thousands dollars. It's not unrealisticto assume that it views current smart-watches as a fad of poorlydesigned, cheaply made accessories which rely on the popularity ofsmartphones to steal customer attention from their finely craftedproducts.

Vendors like Apple and Motorola lookingafter fusing the exquisiteness of traditional watches with theexciting possibilities of today's technology, but it would take morethan impressive concepts, it seems, to convince Switzerland'sold-timers to get with the times. "We have been indiscussions - not ever initiated by us - with practically all playersin smart wearables up until today," said Swatch CEO NickHayek, adding that "we see no reason why we should enter intoany partnership agreement."

Another voice from the industry, PatekPhilippe's president Larry Pettinelli, revealed that it's"conceivable that Apple would be interested in developing atype of hybrid with some type of mechanical aspects." Inaddition, the executive suggested that Apple is seeking Swiss makers'expertise in working with strong, lightweight metals, as "theSwiss watch industry is very adept at metallurgy".

The Moto 360, a great surpriseintroduced alongside Android Wear, impressed technology fans from theget-go. Meanwhile, Apple analysts are becoming impatient, evendisillusioned with the iWatch. The device is expected to appear laterthis year, but most reports and rumors suggest that it's still in aprototype stage and being experimented upon. Extreme ambition andtaking time has been Apple's way of doing business since itsinception, but in this day and age, the market's moving very fast,while customers, analysts, and investors foster unrealistically highexpectations from leaked information.

If Apple postpones the iWatch for toolong, it risks the product turning into a letdown on release. Thenagain, the majority of Cupertino's clientèle is perfectly happy withwhatever the company throws at them, so maybe the biggest pressure is stemming from its own high standards.

via AppleInsider



1. vincelongman

Posts: 5732; Member since: Feb 10, 2013

Good! It'll be hard for other OEMs to match the elegance of the Moto 360

2. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

If it's true, it will become significantly more expensive than the other smartwatches.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Steven Job can come out with product with a lot less fuss and quicker too! I still remember that the iPhone 1 has no Bluetooth support, no mms so what!!! Steven Job marketing fitness get the product so hype that no one would even notice that they are missing... and the battery life stay 100% thru out his 2 hours presentation. Hats off!!

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

The iphone always had bt support. But at first all it could do was bt headsets, no audio.

4. Mozarrt

Posts: 301; Member since: Oct 08, 2011

I'd never trade in any of my watches for some sort of smartdevice. A good watch completes a man. From a cheap Soviet era Sturmanskie to a Maurice Lacroix, a watch can never be replaced by a silly gadget. Its not like your phone is more than 2 feet away anyway..

8. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

The targeted consumer of "smart watches" aren't watch enthusiasts such as yourself. This should be obvious to you. "Smart watch" is a misnomer and should be changed for another name. They really have nothing in common with actual watches except the fact they are(for now) placed on your wrist. Enjoy your hobby and let others enjoy advances in digital technology aka "silly gadgets."

7. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

What would a smart watch with a traditional complication(regular watch insides) even do? It seems like you would really be restricting the "smartness" of the watch. It may look pretty, but it wouldn't be very groundbreaking.

9. fzacek

Posts: 2486; Member since: Jan 26, 2014

I thought Apple hates moving parts?

10. alumoyo

Posts: 392; Member since: Aug 26, 2013

"As a whole, Switzerland's watch-making elite remains skeptical of wearable technology." Just like how Kodak was sceptical about DIGITAL PHOTOGRAPHY I'm sure - idiots!

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