iOS closing the gap with Android in the States says latest comScore report

iOS closing the gap with Android in the States says latest comScore report
Based on the latest release from comScore, showing data from U.S. smartphone owners age 13 or older, iOS is making a move on Android. In the three months ended in April, Android had a 50.8% marketshare, down from the 51% it controlled in the three months ended in March. At the same time, iOS saw its slice of the U.S. smartphone pie rise from 30.7% to 31.4%. That cut the Green Robot's lead over Apple's mobile OS to 19.4% from 20.3%. Third place RIM saw its share drop from 12.3% to 11.6% while Microsoft and Symbian gained and lost .1% to 4% and 1.3% respectively.

Nearly 3 out of every 4 U.S. smartphone owners text on their device

Nearly 3 out of every 4 U.S. smartphone owners text on their device

So what about OEMs? Both top running Samsung and second place LG each declined .1% Samsung owns a leading 25.9% of the Stateside smartphone market while LG has a 19.2% slice. Apple's 14.4% marketshare is good enough for third place and a .4% pick-up from the three months ended in March to the three months ended in April. Motorola is next with a 12.5% ownership of the market, a loss of .3% from the prior survey. HTC was flat with a 6% tally. Keep in mind that the new HTC One series had not yet launched at the time.

Once again, comScore tells us what we are using our smartphone for. Despite a .2% drop from the previous report, texting remains the activity that most of us do on our mobile phone. 74.1% or almost three-quarters of smartphone users in the States at the end of April were working their thumbs by texting. One of the biggest gains from last month's numbers was the increase of .5% of those using their device to play music or play games. The percentage of those who use their smartphone as a web browser slumped .3% to 49%.

107 million Americans age 13 or older now own a smartphone out of a total of 234 million mobile devices used in the States in that age bracket. That is up from the 106 million using a smartphone noted in the report released last month.

source: comScore via electronista

Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data
Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data

Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data


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112 Comments

1. mas11

Posts: 1034; Member since: Mar 30, 2012

I wouldn't necessary say a 20.3% to 19.4% change is "closing the gap," but it is something.

3. dickwyn

Posts: 621; Member since: May 07, 2012

you have to remember that here in the states there are a few ios devices and android has like a lot of devices

4. Commentator

Posts: 3722; Member since: Aug 16, 2011

You also have to remember that here in the 'States, Apple has a MUCH bigger following than pretty much anywhere else in the world.

8. ardent1

Posts: 2000; Member since: Apr 16, 2011

d**kwyn still has the correct point -- much more android devices are sold in the US than iOS devices. Just go to Walmart where tons of no contract android devices range from $78 to $199. I last counted over 30 such models from Straight Talk, Boost, Virgin Mobile, TMobile, tracfone, Metro PCS, Net 10, etc. Android devices are so cheap, it no longer makes sense to buy a no contract feature phone, unless you are really, really broke.

13. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree he has a point. But its not just about cheap, Ppl are choosing Android because its also a decent product. Cuz Win Mo was also cheap. And it looks like WP7 is cheap too. Maybe not as cheap as Android...but its low. Blackberry is cheap too. And with RIM still having phones out there....and those phones are on those cheap carriers....ppl are choosing Android over Blackberries.

18. dickwyn

Posts: 621; Member since: May 07, 2012

yeah i agree, i am using the galaxy note because of the screen size, i am planning to get the next iphone because android has brought me some problems. example i was updating to the premium suite a few days ago and i updated it then the phone had problems so i had to send it to samsung. they said the software had some problems, and i dont say i dont know tech, i am counted as quite expert in phone and computer tech.

32. speckledapple

Posts: 902; Member since: Sep 29, 2011

so a software problem is your reason? thats all?

31. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yeah, except those people make up a small portion of the overall market. Two thirds of the entire US population are on AT&T and VERIZON alone. The big 4 carriers total add up to about 280 million. Only one of those carriers does not carry the iPhone. That leaves maybe 60ish million people whose carrier choice leaves them without access to an iPhone. That is out of around 310 million people overall in the US. In other words, cheap Android phones sold by prepaid carriers don't make a phenomenal difference.

46. Birds

Posts: 1172; Member since: Nov 21, 2011

In actuality, d**kwyn is very much right just like you said. lol I don't understand why the people on this site have such biased standpoints. Such idiots if you ask me. lol

48. remixfa

Posts: 14605; Member since: Dec 19, 2008

ardent you have no point. Apple sells phones at walmart and target now. apple is selling 3 different iphones from free to 200 bux, so the "cheap android" bit went out the window a long time ago. They are also being sold on just about every carrier from big to small. The USA is Apples major stronghold for sales. They have much less market share in most euro and asian countries. Some Android devices are also more expensive than iphones on contract. I didnt know 600 full retail is "cheap". Just because you live in the cheap prepaid android world doesnt mean the rest of us do.

66. taco50

Posts: 5506; Member since: Oct 08, 2009

He does have a point. Android phones as a whole are available on many more providers and have a much cheaper selling price ON AVERAGE. iPhone is just now being added to more carriers and as you can see it is affecting the market share numbers.

68. remixfa

Posts: 14605; Member since: Dec 19, 2008

"many more providers".. how many exactly? The iphone is availible to nearly every carrier except tmobile and Metro. Combined they have like 45 million customers. Android is outselling iOS by way way more than that. You have no point.. like always.. your just an ignorant troll trying to battle me.

70. taco50

Posts: 5506; Member since: Oct 08, 2009

Like always you have no point and insult people. iPhone just now for the first time ever became available on a prepaid provider. It's still not available on T Mobile, some smaller carriers and all prepaid providers except one. It's only been available on Sprint since October.

73. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yeah, it's had an effect on market share. A whopping 0.9 percent. And I already listed above how much difference all those prepaid carriers and T-mobile make: 60 million out of 310 million potential customers.

76. taco50

Posts: 5506; Member since: Oct 08, 2009

Actually iPhone has ganied 5% market share worldwide since october. That's huge.

78. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea, and 4.1% of it was from October to December when the new phone launched... woo hoo for you! go, team, go!! wait.. how much has android grown in that time?? ooh yea. . way more than that. so that would be like "super huge" then right?

86. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So that's less than one percent market share per month. IF that trend continues (which it probably won't) it'll take at least a year and a half for iOS to catch up with Android. Granted, there's only so far Android will be able to go, but as long as Google doesn't let it languish, I foresee it holding pretty steady for a long time. And as long as Android has decent customer loyalty, there's no way iOS will be able to gain market share except by ripping away the last of the other OSes' market share from them.

77. remixfa

Posts: 14605; Member since: Dec 19, 2008

no, i dont insult people. i insult useless trolls, like yourself. its only been available on sprint since October!?! Oh no.. you mean VZW and ATT, the 2 carriers that have nearly 2/3rds of the entire US on them havent had it!?!? oh no!!! you think iphones on tmobile and prepaid are uncommon? What do you think people buy them for when they buy them unlocked? There have been MILLIONS of iphones on tmobile and prepaid for years. Its not going to be some huge jump if they start selling them directly. Like always, there is a big obvious sign in front of your useless face, and u just cant see it.

88. taco50

Posts: 5506; Member since: Oct 08, 2009

Angry and wrong as usual lol

100. gallitoking

Posts: 4721; Member since: May 17, 2011

calm down taco or remix will report you, he does have history there...

103. remixfa

Posts: 14605; Member since: Dec 19, 2008

its amazing how often he reports me, yet you try to call me out.

105. gallitoking

Posts: 4721; Member since: May 17, 2011

calm down remix...nobody here reports you.. we always need an undercover troll

107. remixfa

Posts: 14605; Member since: Dec 19, 2008

really? i got reported again today for calling him a moron. its only ever whenever im directly talking to taco and reminding him that he is a very special little troll that I get a nasty gram in my mail. coincidence?

7. jroc74

Posts: 6023; Member since: Dec 30, 2010

Those few iOS devices break sales records every time a new version is launched too. This will be a merry go round about market share for years to come.

16. Jay_F

Posts: 236; Member since: Nov 29, 2011

Unless Apple starts making more than one smartphone, or letting iOS be used by other companies (understand it's probably never ever going to happen) then I don't see how there will be a merry-go-round. Android right now is untouchable due to the shear volume of phones on the market. Yes they have a premium product, as does Apple, but I'd give a random guess and say that at least 60% of people buying phones could hardly care less about specs and OS. They probably just walk into a store and go "Hey I want a phone that can text and play Angry Birds." Maybe I'm just being cynical here. With the poverty level and unemployment the way it is, people can't drop a couple hundred for a phone and pay the ridiculous prices for somebody like AT&T or Verizon. Pay as you go, or cheap contract phones with crappy carriers is the route a lot of people have to take, effectively eliminating Apple from that contest. Understand that a few of the other carriers are starting to sell the 4s, but it just won't do. The thing I'm waiting to see though, is if and when Windows starts making a serious stand in the smartphone world.

20. hepresearch unregistered

Actually, what I hear in these parts where I live (south-central Pennsylvania) is horror stories of lots of regular people walking into phone stores and saying, "I want an iPhone". Turns out that people around here refer to any smartphone as "an iPhone", and when they see all of the other smart devices that a carrier could sell them, but then understand that only one type is "the iPhone", they go for the Apple device because they think it is "the original geniune iPhone". I am literally an island rocking the Sony Ericsson Z300a in a vast sea of iPhone's every day in my community, and it just feels a little rediculous. The successful (at least locally) mass-media spin of the ubiquity of the iPhone disturbs me.

22. Jay_F

Posts: 236; Member since: Nov 29, 2011

That's just Apple marketing at its finest. They became the Coca-Cola of the technology world, at least in regards to phones, tablets, and mp3 players.

26. hepresearch unregistered

Last week, a good friend of mine who bought a Nokia Lumia 710 from T-Mobile at the beginning of this year decided to switch carriers, paid the early termination fee, switched to Verizon and bought an iPhone 4S. He then sold the Lumia. He told me, "It just wasn't the same as a REAL iPhone." How brainwashed is that? What kind of mindshare does Apple control these days? Once a person is convinced that there is no alternative to something that only you can offer, then how much control do you have over that person? Are they really all that free to choose anymore?

33. speckledapple

Posts: 902; Member since: Sep 29, 2011

You can blame Apple all you want but it comes down to people. Just like elections people can tend to vote or buy what they see some others buying. That social influence in a world pretty much dominated by social networking is a major play and Apple spends a great deal of time focusing all their resources on that. For Android, its different as each company has their own agenda that will never be as focused on the whole as Apple can be. With the exception of Microsoft, that focus for companies is just not there.

37. hepresearch unregistered

You are definitely right about this. Now that you have said it, I can see it now! People are only brainwashed because they CHOOSE to be! So, Apple is simply providing the impetus to get their ecosystem out there and ingrained into people's daily lives, and people are choosing to embrace it because it is the easy and popular thing to do. Now, Apple has gone the extra step in the past, and presently, to wail on the heads of its competitors with patent litigation and such, but the fact is that Android based OEM's do not share that laser-focus that Apple has. It is just as you have said it is, and it is more of a reflection on our society-in-general than it is on Apple as a specific corporation.

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