HTC reminds us it's still around, having no plans to throw in the towel

HTC reminds us it's still around, having no plans to throw in the towel
After the unlikely resurgence of the Nokia and BlackBerry brands, hardcore fans of the company behind the first-ever Android smartphone may have held out hope of a similar revival with or without help from the outside.

But it’s virtually impossible to mount a mainstream mobile industry comeback with decidedly nichey devices like the blockchain-powered Exodus 1 and little else. Rumor has it there’s no HTC U13 flagship in the pipeline either, although for what it’s worth, the company is denying speculation about an exit from the handset market.

In all honesty, we had no idea such gossip existed in the first place, but considering how much money HTC managed to lose over the past few years without actually selling that much stuff, quitting the mobile business certainly made sense.

Of course, Vive VR headsets haven’t exactly blown up either, so perhaps the timing is not ideal for HTC to put all its eggs in one (fledgling) basket. Going forward, the company plans to continue “strengthening its smartphone business”, as well as further optimize its virtual reality platform, expecting key VR technologies to play a major role in the “future development of mobile devices.”

HTC is obviously not ready to get very specific about its smartphone business “strengthening” intentions just yet, merely promising new releases for the end of this year and early 2019 as well.

Before you get too excited, HTC is technically not preparing an all-new phone for a “year-end 2018” commercial debut. Instead, the 6GB RAM/128GB ROM version of the already released U12 Life is looking at a wider-scale rollout soon. That’s... still better than nothing, right?

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11 Comments

1. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

The U stands for Undead Dead rising.

2. cmdacos

Posts: 3818; Member since: Nov 01, 2016

Keep riding it right into the ground...

3. Phullofphil

Posts: 1740; Member since: Feb 10, 2009

My first handset was the Moto droid slider whatever it was called. But I did have htc windows mobile phones. They were great phones for the time. I did prefer Samsung omnia but I also had the palm phones. I hope htc can pull out and get back in it. I also wish there were others options besides apple and android when it comes to operating systems (that are mainstream and have a lot of Suport). It’s like apple and windows now.

4. CEDEOTB

Posts: 342; Member since: Nov 21, 2016

Already see it being a fail since they ignore what the customer wants.

5. Mrmark

Posts: 366; Member since: Jan 26, 2013

Blockchain phone is down in price now because BTC is Down

6. ijuanp03

Posts: 494; Member since: Dec 30, 2014

Get rid of the U-series.

7. rkoforever90

Posts: 411; Member since: Dec 03, 2011

Just make a phone like one plus with some compromises but top internal price it around 600$ sell it online and that's it. Is it so hard for them to understand this

8. BigVanVader

Posts: 37; Member since: Jan 01, 2016

HTC were once great.... I wipe tears from my eyes as I write this

9. Rager722

Posts: 617; Member since: Jan 30, 2013

If they actually made a phone that people want and stop compromising things then I would maybe purchase one. Phones have been trash since the M9

10. andriodfanboy1

Posts: 163; Member since: Jul 22, 2014

Last two nail in coffin were ober pricing and removing jack etc i mean they were already drowning they should have given more than what others give instead of giving less

11. Vagabondjonez

Posts: 155; Member since: Jan 21, 2016

So sad...a great innovator and pioneer in the industry...I'd imagine one day Apple will even have this happen to them.

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