HTC ends its seventh consecutive year of shrinking revenue with a terrible December result

HTC ends its seventh consecutive year of shrinking revenue with a terrible December result
While HTC insists there are no plans to quit the smartphone market, with global share gains and a return to profitability topping the company’s list of objectives for 2019, you have to wonder just how many consecutive quarters of declining revenue one can survive.

It should come as no surprise that the latest monthly, quarterly, and yearly earnings scores are all down substantially for the long-struggling maker of the world’s first-ever Android smartphone.

There’s no glimmer of hope in sight either, as HTC generated 66.36 percent less revenue in December 2018 compared to the final month of the previous year. We’re talking a microscopic unaudited consolidated figure of NT$1.35 billion, equating to around $44 million, which contributed to a 2018 tally of NT$23.74 billion ($770 million).

HTC’s yearly sales total is thus lower than Apple’s average daily income (during a not-so-stellar quarter), comparing unfavorably even to the quarterly earnings of LG Mobile, another company that’s been having trouble making money off smartphones.

Worse yet, HTC’s December 2018 revenue result was also 8 percent lower than its already terrible November score, despite the year-end launch of the mid-range Desire 12s and blockchain-powered Exodus 1.

As for that disheartening 12-month total, it’s also not shocking to see it drop a whopping 61.78 percent compared to 2017. Believe it or not, 2018 is the seventh straight year when that happens, with the last positive monthly change reported back in June 2017 and the last (marginal) quarterly revenue hike registered more than two years ago.

Speaking of quarterly results, it’s interesting to note HTC’s October - December 2018 total is actually up (barely) from the July - September period. It’s obviously also down (massively) from Q4 2017.



1. Sparkxster

Posts: 1260; Member since: Mar 31, 2017

Sad to see HTC in such a state. Hope they can turn it around this year.

8. midan

Posts: 3217; Member since: Oct 09, 2017

100% sure that they can't

12. ijuanp03

Posts: 686; Member since: Dec 30, 2014

They can't because they won't listen to HTC fans like me. As much as I want them to return, it's much better if they have sold their mobile business to Google (just like what Motorola Solutions did to Motorola Mobility). Save the Vive brand and move on.

20. Paximos

Posts: 283; Member since: Jul 26, 2012

Maybe they should reduce their hefty prices, that might help.

2. sunnyfpy

Posts: 297; Member since: May 12, 2013

Already a failed brand


Posts: 477; Member since: Nov 21, 2016

Stubborn company, they'll never give consumers what they want.

6. bucknassty

Posts: 1395; Member since: Mar 24, 2017

they are having the toughest time with that

7. mrochester

Posts: 1043; Member since: Aug 17, 2014

Which customers should they listen to?

14. ijuanp03

Posts: 686; Member since: Dec 30, 2014

At least the die hard HTC fans who are vocal about suggestions. They just don't care.

13. ijuanp03

Posts: 686; Member since: Dec 30, 2014

Exactly my thoughts. I'm sorry for them but it's mostly their fault.

4. cmdacos

Posts: 4386; Member since: Nov 01, 2016

Maybe next year lol

5. bucknassty

Posts: 1395; Member since: Mar 24, 2017

Hey HTC... partner up with essential and make that PH-2

9. Firenze91

Posts: 206; Member since: Nov 19, 2014

Who still buys htc phones anyway?

21. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Phone reviewers.

22. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Google? :D

10. midan

Posts: 3217; Member since: Oct 09, 2017

Forgotten brand, they would need miracle. New users won't buy HTC phones and HTC userbase is too small to get any meaningful sales from upgraders. I remember before iPhone i almost bought HTC diamond, so cool phone in photos but in reality it was ugly, back then HTC had ok brand name.

15. ijuanp03

Posts: 686; Member since: Dec 30, 2014

Nahhh.. HTC One M7 was the pioneer of true unibody metal design. Apple even took design cues from the One M8. But it doesn't matter because they are a stubborn company.

11. Vancetastic

Posts: 1871; Member since: May 17, 2017

I suppose I can give them credit for never giving up, but it seems like the handwriting has been on the wall for quite some time now.

16. Critical54

Posts: 36; Member since: May 04, 2016

HTC has been sitting in a grave for quite some time now, Its just a matter of how much longer can they keep their arm in the way of that casket slamming shut.....

17. Josh501

Posts: 7; Member since: Sep 23, 2015

In 2010 I bought the HTC Evo and continued to be loyal. Even when I got stung hard on the Evo 3D I purchased several more HTC phones. I switched 3 years ago to Samsung and will never go back. There is no reason to ever purchase an HTC phone. This is reality.

18. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Rip HTC. You will be missed.

19. Rager722 unregistered

Owned both the HTC One M7 and One M8. That was the last two HTC phones before their death. Sad I loved their design, dual camera and front facing boom sound speakers. HTC was ahead of their time. You will be missed. If only they listened to their past consumers.

23. ramdroid

Posts: 138; Member since: May 21, 2016

Fun fact, htc u11plus the flagship that costed as much as an iPhone and Galaxy note still on December 2017 security update.... The hell with HTC

24. raiter

Posts: 39; Member since: Mar 10, 2014

Times are changing, and the former super-brands can not sustain the competition of giants (Apple, Samsung, Huawei), and the hundreds of cheaper asian (Xiaomi, oppo, vivo, and hundreds more). Besides HTC, the old-good brands LG, SONY, MOTOROLA, BLACKBERRY are out of means of market shares, and out of revenue. The NOKIA (also made in china) is trying to get back, we`ll see how far could they go... Sad for HTC... I wish them to find the way.

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