HTC ends its seventh consecutive year of shrinking revenue with a terrible December result
by Adrian Diaconescu / Jan 04, 2019, 6:17 AM
It should come as no surprise that the latest monthly, quarterly, and yearly earnings scores are all down substantially for the long-struggling maker of the world’s first-ever Android smartphone.
There’s no glimmer of hope in sight either, as HTC generated 66.36 percent less revenue in December 2018 compared to the final month of the previous year. We’re talking a microscopic unaudited consolidated figure of NT$1.35 billion, equating to around $44 million, which contributed to a 2018 tally of NT$23.74 billion ($770 million).
HTC’s yearly sales total is thus lower than Apple’s average daily income (during a not-so-stellar quarter), comparing unfavorably even to the quarterly earnings of LG Mobile, another company that’s been having trouble making money off smartphones.
Worse yet, HTC’s December 2018 revenue result was also 8 percent lower than its already terrible November score, despite the year-end launch of the mid-range Desire 12s and blockchain-powered Exodus 1.
As for that disheartening 12-month total, it’s also not shocking to see it drop a whopping 61.78 percent compared to 2017. Believe it or not, 2018 is the seventh straight year when that happens, with the last positive monthly change reported back in June 2017 and the last (marginal) quarterly revenue hike registered more than two years ago.
Speaking of quarterly results, it’s interesting to note HTC’s October - December 2018 total is actually up (barely) from the July - September period. It’s obviously also down (massively) from Q4 2017.
Posts: 1186; Member since: Mar 31, 2017
Sad to see HTC in such a state. Hope they can turn it around this year.
posted on Jan 04, 2019, 6:22 AM 9
Posts: 2585; Member since: Oct 09, 2017
100% sure that they can't
posted on Jan 04, 2019, 8:13 AM 2
Posts: 507; Member since: Dec 30, 2014
They can't because they won't listen to HTC fans like me. As much as I want them to return, it's much better if they have sold their mobile business to Google (just like what Motorola Solutions did to Motorola Mobility). Save the Vive brand and move on.
posted on Jan 04, 2019, 9:53 AM 6
Posts: 365; Member since: Nov 21, 2016
Stubborn company, they'll never give consumers what they want.
posted on Jan 04, 2019, 7:07 AM 10
Posts: 947; Member since: Aug 17, 2014
Which customers should they listen to?
posted on Jan 04, 2019, 7:57 AM 0
Posts: 204; Member since: Nov 19, 2014
Who still buys htc phones anyway?
posted on Jan 04, 2019, 8:24 AM 4
Posts: 2585; Member since: Oct 09, 2017
Forgotten brand, they would need miracle. New users won't buy HTC phones and HTC userbase is too small to get any meaningful sales from upgraders. I remember before iPhone i almost bought HTC diamond, so cool phone in photos but in reality it was ugly, back then HTC had ok brand name.
posted on Jan 04, 2019, 8:28 AM 0
Posts: 7; Member since: Sep 23, 2015
In 2010 I bought the HTC Evo and continued to be loyal. Even when I got stung hard on the Evo 3D I purchased several more HTC phones. I switched 3 years ago to Samsung and will never go back. There is no reason to ever purchase an HTC phone. This is reality.
posted on Jan 04, 2019, 12:13 PM 0
Posts: 622; Member since: Jan 30, 2013
Owned both the HTC One M7 and One M8. That was the last two HTC phones before their death. Sad I loved their design, dual camera and front facing boom sound speakers. HTC was ahead of their time. You will be missed. If only they listened to their past consumers.
posted on Jan 04, 2019, 3:48 PM 2
Posts: 33; Member since: Mar 10, 2014
Times are changing, and the former super-brands can not sustain the competition of giants (Apple, Samsung, Huawei), and the hundreds of cheaper asian (Xiaomi, oppo, vivo, and hundreds more). Besides HTC, the old-good brands LG, SONY, MOTOROLA, BLACKBERRY are out of means of market shares, and out of revenue. The NOKIA (also made in china) is trying to get back, we`ll see how far could they go... Sad for HTC... I wish them to find the way.
posted on Jan 07, 2019, 1:21 AM 0
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