Galaxy X? Galaxy F? How about Galaxy Fold as a name for Samsung's first foldable phone?
Of course, there’s one more situation where a brand can become integral to the evolution of an entire market. When trying to pioneer a new product category, it’s important to adopt a unique, easy-to-remember name that also makes its key strength clear without having to even look at the actual device.
Something like the Samsung Galaxy X could be such a bad branding idea for the company’s highly anticipated first foldable phone that potential buyers might get distracted from the revolutionary concept by the inevitable mocking and controversy.
Meanwhile, Galaxy F simply doesn’t sound special enough, but Galaxy Flex and Galaxy Fold are much stronger candidates. They’re somewhat predictable, but sometimes, that’s better than thinking outside the box and coming up with an ill-advised name like Galaxy X.
Then again, nothing’s etched in stone yet, as we recently reported on a Galaxy Flex rumor, and now we’re seeing Samsung trademark the Galaxy Fold moniker... in Turkey of all places (via SamMobile and 91mobiles).
A trademark application of this sort simply means the company is considering using the name... for something at some point. A Samsung Galaxy Fold may never see daylight or it could be released someday with no connection to the mobile industry.
The 9 Nice class number under which the trademark was filed earlier this week encompasses smartphones, tablets, wearable devices, laptops, and other computers, so let’s not get ahead of ourselves just yet.
For what it’s worth, Huawei is also reportedly considering naming its first foldable smartphone as the Mate Fold, while LG has recently moved to protect Foldi and Flex brands.