iPhone XS sales got off to a strong start in the US, according to another research firm

iPhone XS sales got off to a strong start in the US, according to another research firm
While everyone is curious to see whether the iPhone XR will sell like hotcakes or not starting tomorrow, October 19, Apple might be more interested in keeping the iPhone XS and XS Max appealing for the global masses.

The two costlier 2018 models will need to drive up the family’s average selling price and profit margins, which was certainly the case in the lead up to the more modest and possibly more popular new product’s release.

Already deemed commercial hits by one research firm, the XS and XS Max are similarly characterized in a fresh report compiled by CIRP (Consumer Intelligence Research Partners). According to a survey conducted on a fairly small number of US customers who made a major Apple purchase during the year’s third quarter, the iPhone 8 Plus and regular 8 were unsurprisingly the best-selling iOS handsets.

The iPhone X followed in third place (also unsurprisingly), with a 14 percent share of total Q3 iPhone sales in the US, narrowly behind the 17 and 16 percent slices of the pie eaten up by the plus-sized iPhone 8 and the smaller version respectively.

Believe it or not, the combined tally of the iPhone XS and XS Max exceeded the iPhone X share in the July - September timeframe, despite the two new models only going on sale towards the end of the quarter.

We’re talking 8 percent for the XS and 8 for the XS Max... in just 10 days, compared to 14 percent scored by the iPhone X in all 90 days of the year’s third calendar quarter. Obviously, it’s not fair to compare the initial numbers of the XS/XS Max duo with what the iPhone 8 and 8 Plus racked up during their first few days on the market, but even considering the price gap between the two families, early sales have been “similar.”

Apple is naturally winning in the average selling price department, as the US-WARP (US Weighted Average Retail Price) indicator, which apparently “tracks and anticipates ASP” usually, is on the rise “significantly.” Namely, from $751 in the June 2018 quarter and $705 in the September 2017 quarter to a whopping $796 between July and September 2018.

source: 9To5Mac

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 3179 mAh(25h talk time)

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9 Comments

1. notfair

Posts: 711; Member since: Jan 30, 2017

"survey conducted on a fairly small number of US customers" this translates to maybe 100 persons. Strong sales, gotta keep lying.

3. Peaceboy

Posts: 640; Member since: Oct 11, 2018

But then if it is about Samsung sales then its must be certainly true. Why can’t androidtards and anal-ysts accept apple’s successes. There’s always bleh bleh bleh and negativity. Your the same with patent trolls who always target apple’s big pile cash.

5. notfair

Posts: 711; Member since: Jan 30, 2017

Immediately you assumed that I am a samsung android tard, you must be very frustrated.

9. Foxgabanna

Posts: 582; Member since: Sep 11, 2016

Because you are. There was no need to out that out in the atmosphere if this was wrong because with your logic, everything is just false. Don't devote your life to material items and so something valuable with your energy like being a great human being.

4. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Meanwhile Samsung note 9 sales in south korea alone reaches 1M. Not so bad at all.

6. CreeDiddy

Posts: 2135; Member since: Nov 04, 2011

That is a ton of sales...

7. ShadowWarrior

Posts: 158; Member since: Aug 08, 2017

I'd say more than 90% of smartphone users in the U.S. have iPhones so sales should be great as usual

8. whatev

Posts: 2156; Member since: Oct 28, 2015

Ok, we already know that but then tomorrow there will be another article stating that those iPhones are a big flop and apple is going bankrupt, and the other day, these iPhones break sales records and the next day... These news are so boring and annoying *rollseyes

* Some comments have been hidden, because they don't meet the discussions rules.

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