Apple's woes are set to continue following yet another reported iPhone production cut

Apple's woes are set to continue following yet another reported iPhone production cut
Apple didn’t have the best of quarters to close out an arguably underwhelming year, lowering its revenue guidance for the final three months of 2018 by an unprecedented degree despite earning more money than ever during the holidays through the iOS App Store.

But the tech giant’s troubles are far from over, as reported by the Nikkei Asian Review, with yet another iPhone production cut rumored to have happened sometime “late last month.”

For those keeping score at home, this is about the dozenth time we’ve heard the same story from various news outlets, analysts, and purported insiders over the past few months, although Nikkei’s sources claim the situation is in fact far less dramatic.

Things are certainly not going as planned, that much is obvious, but assuming this new report is accurate, Apple’s “flagship” devices have only seen their scheduled production numbers trimmed twice in two months.

The latest downward revision might concern the entire 2018 iPhone lineup rather than just the consistently underperforming XR, with overall figures for new and old devices now projected to sit between 40 and 43 million units in the January - March 2019 timeframe.

That would represent another staggering decline from a little over 52 million iPhones shipped worldwide during the same period last year, not to mention the original plan was to produce up to 48 million units in the first three months of 2019.

Of course, shipments and production numbers are two different things, but Apple sold over 41 million iPhones in the April - June 2018 timeframe as well, and it doesn’t look like the company will be able to match those scores this year, let alone improve them. It's a tough time for several major smartphone vendors, while others are somehow managing to consistently defy industry trends.

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22 Comments

1. notfair

Posts: 742; Member since: Jan 30, 2017

good! hopefully samsung takes a hit also, they need to stop being cocky and lower the god damn prices! thousand+$ trend phones has to stop.

5. TheOracle1

Posts: 2264; Member since: May 04, 2015

Waiting for the i8 to tell us it's fake news.

7. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Both Apple and Samsung are selling cheaper flagship phones, you just have to buy them instead of wanting to buy a high end flagship for the price of a low-end one.

9. midan

Posts: 2884; Member since: Oct 09, 2017

well answered, why whine about it if there's cheaper choices. Same if i would whine about LG having OLED TV's which are very expensive when sametime LG also offers cheaper choices.

15. sissy246

Posts: 7112; Member since: Mar 04, 2015

This is true. With apple you can get a older phone that is better then the xr. With Samsung or most of the others there are lots of choices.

2. dubaiboy78

Posts: 446; Member since: Sep 19, 2014

This is the result of greediness!!!!

20. rouyal

Posts: 1582; Member since: Jan 05, 2018

Greediness that comes from the pressure of the public, to have share owners stocks increase.

22. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

@dubaibou78, Well said. It’s now starting to bite them in the a$$.

3. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Good! I never understood iFans buying the same phone year in year out with minor upgrades. Fruit phones lacks behind the competition feature/spec wise but still selling the phones for high price. Maybe finally iFans beginning to realize that fruit phones are not worth €1000 plus euros. No phone is justified at those prices! Funny how iFans said yeah the price is high and you can't buy it because you are poor. I just laughed because the laugh is on them buying an overpriced phone and getting F'd in the A with a brick!

8. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

You don't have to spend €1000+ on an iPhone as long as you can get a brand new €600 iPhone 8 or even a cheaper €500 iPhone 7.

10. midan

Posts: 2884; Member since: Oct 09, 2017

"Good! I never understood iFans buying the same phone year in year out with minor upgrades." very few does that, only few tech people who want to own newest one every year. In real life i know zero person who upgraded their phone every year.

11. L0n3n1nja

Posts: 1560; Member since: Jul 12, 2016

Work for a US carrier, it's more common than you think. Plenty of people struggle to use the same phone for a year, it's like an addiction to get the latest.

14. syntaxlord

Posts: 239; Member since: Oct 01, 2018

Yes, Apple's upgrades are incremental now, but it's honestly the same with any other phone nowadays. Stop acting like Apple's the only one at fault here. Your arguments are old and you think you're so smart but you're not; come up with something original for once and stop bashing Apple like half of the Android users on this site.

16. sissy246

Posts: 7112; Member since: Mar 04, 2015

It has come to a point where all phone just have minor upgrades. If Samsung wasn't doing a new design this year even they would just be doing minor upgrade.

4. w1000i

Posts: 247; Member since: Jul 22, 2015

Apple issue is its arrogant

13. syntaxlord

Posts: 239; Member since: Oct 01, 2018

It's like any other big corporation. I hate it when people act like Apple's the only brand that acts this way.

6. LEEDAQ

Posts: 183; Member since: Aug 07, 2018

disgusting notch... just make the SE2 ffs

12. syntaxlord

Posts: 239; Member since: Oct 01, 2018

Not going to happen. The market for compact phones is getting smaller and Apple's not going to invest in this when they're dealing with legal and financial issues. However, I think that if it were produced at a reasonable price, the SE2 would be popular in markets like India. Sorry that you're so bothered by Apple's design choices, but I hope you realize that they're completely irrelevant here.

17. Rigmaster

Posts: 234; Member since: Jan 22, 2018

The real problem is that the "high-end" models are only marginally more useful than the other models. Common problem for any maker trying to address multiple tiers of customers. In addition, where's 1) split-screen multi-tasking; 2) included fast-charging; and 3) included other XS/XS Max-only features like a 1-2 years of Apple Music with full, upfront purchase. Any of these things would have added to sales and have hardly had the negative cost impact that lower sales have had.

18. osterrich21

Posts: 186; Member since: Apr 14, 2017

The isheeps are waking up!

19. cncrim

Posts: 1588; Member since: Aug 15, 2011

Price shock, phone getting pleatue no need upgrade often. Just like PC it getting so good no need to upgrade often.

21. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

Apple is feeling the fire. Lower prices, and a more compelling iPhone, with some actual innovative features on top of the nice borrowed ones already there, would help nicely.

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