Like it or not, we’re getting deeper into the generative AI era of the smartphone, and even iPhone users are included. While Apple continues struggling with Apple Intelligence, WhatsApp has released another new AI-powered feature for its iOS app, so no one feels left out.
The latest version of WhatsApp introduces a new feature called Writing Help. Just like its name suggests, it could suggest message replies based on a few tones you could choose from. The available options are the following:
Rephrase – better clarity and flow, without changing the meaning
Professional – adjusts to a more formal language
Funny – offers a more humorous language and jokes
Supportive – makes the messages sound softer and uplifting
Proofread – only fixes issues with spelling and grammar
Users will be able to choose if they want to use some of the suggestions or just keep their original message. If they replace their text with some of the AI-generated ones, the recipients won’t be notified that AI was involved in the conversation.
Meta says that the new feature is powered by its Private Processing technology, used in other Meta AI features across different apps. The company claims that its system keeps messages completely private and doesn’t scan the conversation history.
Would you use Writing Help or a similar feature?
Yes, I love AI, and I use it all the time
60%
Yes, but only for proofreading
40%
No, I am worried about my privacy
0%
Hard no, I want AI to be gone from my apps
0%
Writing Help is optional and turned off by default, so to use it, you need to turn it on manually.
The feature is currently rolling out in English for users in the United States and “several other countries”. In its official blog post about Writing Help, WhatsApp says it hopes to bring it to more languages and countries by the end of the year.
Apple Intelligence on the iPhone 16 already has writing tools, but they’re far from the best on the market. Compared to Galaxy AI on the Samsung Galaxy S25 and Gemini on Pixel 10, Apple is falling behind even with such basic features, so having WhatsApp stepping in with it is nice.
As a writer, the last thing I want is for an AI to write my messages, but I can’t deny that the proofreading option sounds very useful. Paired with Meta’s claim for privacy, I can see many people using Writing Help. However, I’m more of an AI sceptic, so I’ll probably keep it turned off.
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Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
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