Yankee Group: BlackBerry outselling Motorola Moto X and HTC One

Yankee Group: BlackBerry outselling Motorola Moto X and HTC One
It seems hard to be true, especially in light of BlackBerry's write down of more than $900 million of BlackBerry Z10 inventory last quarter. But according to the Yankee Group, BlackBerry phones are outselling the Motorola Moto X and the HTC One. This is based on quarterly earnings reports. Not all of the information is positive for the Canadian based manufacturer. The Yankee Group surveyed 375 IT employees and found that only 11% prefer BlackBerry, a far cry from the 45% and 39% that favor Android and iOS respectively. BlackBerry is favored more in the boardroom over Windows Phone, which gets the nod from only 4% of IT pros.

You might recall that back in May, French carrier SFR reported that the then just-released BlackBerry Q10 was outselling the Apple iPhone 5, the Samsung Galaxy S4 and the HTC One. But that was earlier this year when the QWERTY equipped BlackBerry Q10 had just launched. Since then, BlackBerry has announced that it will lay off 40% of its workforce and has agreed to a $4.7 billion purchase from its largest shareholder.

To BlackBerry's credit, it still has a lot of cash in the bank and no debt.  But the cash won't last forever and without a hot new product to refill its coffers, eventually the company will end up as the answer to a trivia question. And even if BlackBerry is outselling the Moto X and the HTC One, the real targets are the Apple iPhone 5s and the Samsung Galaxy S4. BlackBerry isn't the only handset manufacturer in trouble, explaining why it could be feasible to assume that the Yankee Group is right. Last quarter, HTC announced its first ever quarterly operating loss while Google's wholly owned Motorola subsidiary reported a $248 million third quarter operating loss.

If BlackBerry is outselling the Moto X and HTC One, it is due to sales of its legacy BlackBerry OS 7 models. When the Canadian OEM announced Q3 earnings, it reported that it had shipped 3.7 million smartphones in the quarter. The problem is that most of those phones in transit were BlackBerry OS 7 handsets.

source: YankeeGroup (Subscription Reqd) via Crackberry

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23 Comments

1. skuld

Posts: 44; Member since: Jan 10, 2013

this is the last time they'll outsell any phone maker. kudos BlackBerry!

9. akki20892

Posts: 3902; Member since: Feb 04, 2013

I'm happy for them, all the best BlackBerry.

2. Miracles

Posts: 560; Member since: Aug 31, 2013

Sounds interesting. Back from the dead? Reminds me of: Bond: Everybody needs a hobby. Evil guy: So whats yours? Bond: Resurrection

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The light is still shining at the end of the tunnel!

22. tatail

Posts: 261; Member since: Jan 08, 2010

I have to say in long time for the first time I have seen some positive comments about BlackBerry, specially at PA.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

These are also likely worldwide sales if anything, which Motorola essentially doesn't participate in right now. It'll be interesting to see if these figures hold up in the future.

17. ardent1

Posts: 2000; Member since: Apr 16, 2011

You ought to check out your beloved Moto's financial sinkhole. http://www.businessinsider.com/motorola-is-just-burning-cash-for-google-2013-10

5. downphoenix

Posts: 3165; Member since: Jun 19, 2010

kind of a bummer but that's how it goes. Blackberry, just like HTC and Motorola, make some excellent phones. But they are just shy of the kings at Samsung and Apple sadly in some regard. Not really quality of phones, but rather on how they sell them.

6. GeekMovement unregistered

Not surprised that the Moto X isn't selling very well because of all that exclusitivity, but I am surprised that blackberry is selling more than the HTC One.

7. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Why is it I hear the word yankee and instantly think that company is a bunch of yanks? Oh, that's cause that is what they are.

8. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

The Moto X has to be the most hyped, most disappointing phone released this year. And Google's own Nexus 5 will kill the Moto X if it's not already dead.

10. Sniggly

Posts: 7305; Member since: Dec 05, 2009

What's disappointing about it?

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

How is it over hyped? If anything it's under hyped. What dual core Android phone out performs quads in real life performance? Here I'll help you - none.

18. Penywyz

Posts: 255; Member since: Aug 13, 2013

Took the words right out of my mouth!

12. KiranPAUSER

Posts: 73; Member since: Feb 15, 2013

He he windows phone only 4%

13. -box-

Posts: 3991; Member since: Jan 04, 2012

By a small sampling of IT weenies who haven't yet realized that coding for the Windows Phone is dead simple, as it uses the same kernel as Windows 8, and is very secure.

14. Bozzor

Posts: 248; Member since: May 02, 2012

Blackberry is for just the Z10 and Q10...but the older Blackberry OS 7 handsets. Those are heavily discounted now and some diehard believers are now picking them up easily. No surprise that their entire lineup is outselling some individual handsets...

15. drizzypat

Posts: 3; Member since: Oct 18, 2013

kudos to blackberry.the price of the moto x isnt even encouraging to say the truth

16. BillyG

Posts: 305; Member since: Sep 24, 2012

wake up people... all blackberry lineup vs HTC one only.... of course it'll sell more. the fair comparison will be blackberry vs HTC.

19. Penywyz

Posts: 255; Member since: Aug 13, 2013

It's not hard to sell the Moto X when it's only available in select markets.

23. drizzypat

Posts: 3; Member since: Oct 18, 2013

yeah i totally get ur point.am currently in africa and this so called moto x is as rare as anything.anyway it really isnt worth the cost.

20. FCB-Eto

Posts: 64; Member since: Aug 17, 2013

What amazes me is when americans blast Sony for not coming to there market saying it will never be in the top three because it needs American business yet Moto with all the American business can get a grip on their finances. Maybe Moto needs to come out of there bliss and wake up and realize unless they compete globally they will eventually cease to exist as for the Htc one being the most beautiful phone isn't enough to sell phones I think the 4mp camera was a very bad mistake and it stopped the one from being the undisputed best for 2013 instead of the they should of made the butterfly s with the same unibody design and given it at least a 10mp cam.

21. Penywyz

Posts: 255; Member since: Aug 13, 2013

Americans do not just "Blast Sony for not coming to THEIR market," it's the fact that Americans spend more on luxury items than any other country in the world. Not that we have some sense of entitlement.

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