Back when Yahoo's new CEO Marissa Mayer worked at Google, her daily driver (her smartphone, not the chauffeur) was an Apple iPhone which probably didn't go over too well at Mountain View. But that is all water under the bridge as the executive no longer works for Google. In the name of consistency, Ms. Mayer would like Yahoo to purchase for each employee an Apple iPhone. Certainly Yahoo can afford it as it has $1.91 billion in cash on hand as of the latest quarter.
Yahoo employees currently lean toward using BlackBerry models for work
Currently, BlackBerry is the smartphone brand of choice for work-related issues at Yahoo, with many employees owning an Apple iPhone or Android handset as a second phone for personal use. Keeping all employees on a single platform might help boost productivity and all for the cost of about $2 million which is pocket change for the company. The benefit to Yahoo could easily more than make up the cost.
Mayer brought up the concept of corporate-paid iPhones for all at an executive staff meeting and there is some late word that she is open to the idea of giving employees the option of an Android model for all, instead. Regardless of which platform Yahoo decides on, the goal is to improve the bottom line which should make stockholders happy, not to mention the manufacturer that gets the business.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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