Xperia XZ Premium pre-orders now taken by Sony in Europe, high-end headphones offered as gift to early adopters

Several Sony e-stores in Europe are now officially taking pre-orders for the company's 2017 flagship - the Xperia XZ Premium. While some third-party retailers already had pre-order listings on their websites for the last couple of months, what's interesting to note here is that we have an official MSRP for the device alongside additional information regarding the gifts for early adopters. 

For example, purchasing an XZ Premium in the UK will cost you £649, and if you reserve your unit before the end of the month, you'll be able to get Sony’s MDR-NC750 headphones (worth about £60) free of charge. Meanwhile, Sony's German e-store offers the phone for €749, but with a far more enticing set of headphones as a gift - the MDR-100ABN, which usually sells for €299. Currently, there's no information about a US version of the phone, but we suspect that a Stateside premiere is not too far off. 

Color variants include "Luminous Chrome" and "Deepsea Black", but an additional Bronze Pink variation is also expected to become available at some point. However, users who wish to purchase the handset in that hue won't be able to benefit from the pre-order bonus, as one has to order the XZ Premium before May 31st.
As a reminder, the XZ Premium is expected to ship in the beginning of June. Although the large bezels on the phone look a bit passé after the announcements of the LG G6 and Samsung Galaxy S8/S8+, the handset certainly makes up for it in the hardware department. It features the powerful Snapdragon 835 chipset, a 5.5-inch 4K HDR display, and a new 19 MP main camera that can shoot super slow motion videos at 960 fps. 

source: 1, 2 (translated) via GSMArena



12. Skizzo

Posts: 456; Member since: Jul 14, 2013

I love the Sony design, I truly do, I just wish that the bezels were smaller. Maybe they'll adopt the new 2:1 (18:9) ratio soon, which will hopefully drastically shrink the forehead and chin. Otherwise, I love their design.

11. Pitrich

Posts: 239; Member since: Apr 13, 2016

Is that 4k screen going to be on all the time? If so what's that going to do to the battery

10. ricegamer

Posts: 1; Member since: May 16, 2017

Interesting but will Sony actually support repairs in Europe? Hopefully if they decide to bring it to the United States they'll actually have a support/repair options. Unlike the Sony Xperia X Performance which still has absolutely no support from Sony at all (their policy is for you to buy a new one). Unlike the competitors which offer options to repair, ship to the company or go to stores to fix. Worse yet third party companies don't provide repair options either. If this is the level of support they'll have then it's really not a good idea to buy it as if anything happens, Sony will state it isn't their issue and they're "quickly working to deploy a repair and third party support center" which is the same lie they've stated for the past 9 months. Just a tidbit it's amazing and I loved the Sony Xperia X Performance and it was my favorite phone but support makes or breaks the product which Sony doesn't have any which is sad to say the least.

9. AlphaMale

Posts: 59; Member since: May 03, 2017

For those of you who still complain about bezels or other things. Sony is a Japanese company and Japanese people are known to do something out of the box, they have unique cultures and customs that distinguish them from china or korea. And also if you ever read Sony's founders' spirits it basically says "Always have a playful mind, and do something that others don't do." So do not expect that Sony will follow what other companies do and make their phone look almost the same as other phones in the market.

7. Djz89

Posts: 447; Member since: Aug 25, 2014

Bezel haters incomming! Coz no diversety is the best :P

8. kobainez

Posts: 454; Member since: Apr 13, 2012

Their bezels houses the biggest front and rear camera sensor and dual stereo speakers. Samsung has tiny camera sensor and no front speakers

5. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

4. slannmage

Posts: 289; Member since: Mar 26, 2013

Get rid of the bezels, give it an oled screen, make a compact version and use Windows Phone as well as Android, then I'll buy one.

6. kobainez

Posts: 454; Member since: Apr 13, 2012

Sony doesn't cater to specific people

2. Cat97

Posts: 2077; Member since: Mar 02, 2017

Imagine how would this design look with those huge bezels cut in half. Maybe next year.

3. maherk

Posts: 7102; Member since: Feb 10, 2012

This is the only phone that I would forgive it for not having slim bezels. It looks absolutely gorgeous even with those bezels, plus it still offers front firing stereo speakers, and I believe the biggest camera sensor on a flagship phone.

1. piyath

Posts: 2445; Member since: Mar 23, 2012


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