Sony Xperia XZ Premium now up for pre-order in the UK, hits the shelves in early June

One of the most technologically advanced smartphones introduced last month at Mobile World Congress, the Sony Xperia XZ Premium will be making its debut on the market in early June.

Although Sony did not disclose any details about the smartphone's availability, a couple of UK retailers are now taking pre-orders for the Xperia XZ Premium.

Unlocked-mobile has the best deal on the Xperia XZ Premium as customers can buy one for £640. The other two UK-based retailers, Amazon and Clove, are selling the flagship for £650.

However, Unlocked-mobiles offers the smartphone in two colors, Deepsea Black, and Luminous Chrome, while Amazon and Clove sell the Deepsea Black version only.

Customers who pre-order the Xperia XZ Premium through either of the three retailers won't be getting the phone until early June.

Sony Xperia XZ Premium was the only smartphone announced at MWC 2017 to pack Qualcomm's Snapdragon 835 processor, which is probably the reason the flagship won't hit the shelves until June.

It's also one of the few to come with a Motion Eye camera, which can shoot slow-motion videos (4x slower than any other phone) and can even take pictures before the shutter is pressed.

Due to its late launch, the Xperia XZ Premium will have to compete with the likes of Samsung Galaxy S8 and Galaxy S8+, which are expected to go on sale on April 28. But Sony's flagship seems to have what it takes to withstand Samsung's assault, don't you think?

Related phones

Xperia XZ Premium
  • Display 5.5" 2160 x 3840 pixels
  • Camera 19 MP / 13 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64 GB + microSDXC
  • Battery 3230 mAh(24.7h 3G talk time)



1. Tech-shake

Posts: 213; Member since: Nov 14, 2016

wait this is kinda cheap compared to the others prices right? I mean i think the XZ premium is better than the g6 imo

3. ibend

Posts: 6747; Member since: Sep 30, 2014

and by june, lots of other flagships had already launched, including S8, HTC 11, OP4 (or OP5), axon8, Mi6.. probably you could even find discounted S8 for a bit more than 650EUR at june.. (or wait 2-3 more months for pixels and note8)

19. kabiluddin

Posts: 279; Member since: Feb 28, 2015

What's the point of buying S8 at launch if it can't maintain its launch price for 1-2 months? Where the hell did you get your information that Pixel will launch on 1st week of August-September?

5. Well-Manicured-Man

Posts: 711; Member since: Jun 16, 2015

Agreed. Sony is on the hunt for market share. They have financially fixed their business. Now they need to attack. I like that.

11. sgodsell

Posts: 7577; Member since: Mar 16, 2013

With all the specs that this smartphone has for only 650. Sony is coming out swinging with the first 4k hdr 5.5" display, with the first 960 fps camera, with standard 64 GB of expandable storage, with the latest SD 835. This device is priced under what other flagship devices are going for. This is well worth the price.

16. Subie

Posts: 2424; Member since: Aug 01, 2015

The price in this article is 640 British Pounds. That converts to almost $780 US. You can get the S7 edge directly from Samsung for $670 US.

13. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

It's never a good idea to launch a phone in stores, months before other flagships already launched theirs.

15. sgodsell

Posts: 7577; Member since: Mar 16, 2013

I think if those other flagships are priced much higher at $800, $900, or even a $1000, than lots of people might be willing to wait for Sony's new flagship at the beginning of the summer. You are talking of upwards of $350 savings to wait a month or two longer.

27. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

History shows Sony flagships cost the same or just a little bit more than any other flagships but Iphones, and the XZ Premium will most likely cost the same as Samsung's S8+. In the US, Australia and other western countries, most flagships are bought together with a plan meaning its easier to buy so price wont make a difference.

2. mimicryXD

Posts: 175; Member since: Apr 03, 2015

so if its the exact price of Xperia XZ Premium i think this is a GREAT PRICE especially when you see lg g6 who cost 700 euro (if im correct) and g6 only equipped SD821 compare to sony xz premium.

4. taz_chaz

Posts: 135; Member since: Aug 29, 2014

i agree with u tbh.but june time is a bit far n by the sammy n lg will release their flagships...hope they fixed the camera software algorithm n the f.20 aperture is quite dated.other than that sony phones r reliable and good

23. combatmedic870

Posts: 986; Member since: Sep 02, 2015

The aperture of a camera cannot be dated. It's a camera aperture. It's not software. It's the lens design. The difference between f2.0 and f1.7 is not much. Add to the fact the Sonys camera has a larger sensor, makes the difference even smaller.

6. Lenny86

Posts: 301; Member since: Sep 20, 2012

It will cost around £589 in shops, preorder price is always a bit higher. £150 less than the g6. Hmmmm....

7. Cat97

Posts: 1978; Member since: Mar 02, 2017

Why would you preorder a huge-bezels phone 3 months ahead ?

10. sgodsell

Posts: 7577; Member since: Mar 16, 2013

Putting bezels aside. List another 4k smartphone with a hdr display, with 960 fps camera, with 64 GB of expandable storage, with the latest SD 835 SoC at a starting price point of 650. I dare you.

30. Settings

Posts: 2943; Member since: Jul 02, 2014

You want ice on that burn, bezel hater?

8. Mreveryphone

Posts: 1849; Member since: Apr 22, 2014

Damn... June... That's the price you pay to wait for Sammy to get it handsets equipped... That's a time frame LG couldn't afford...

9. medtxa

Posts: 1655; Member since: Jun 02, 2014

first phone with SD 835? not really, samsung sell the S8 earlier.

12. RajRicardo

Posts: 503; Member since: Feb 28, 2014

Finally a worthy replacement to my beloved Z3 :) I'll get this ASAP provided there are no heating issues this time around.

14. R-vjn

Posts: 301; Member since: Jan 07, 2013

Still I wouldn't buy this phone. I'm up for the G6..!

17. fyah_king unregistered

June? Lol

18. wando77

Posts: 1168; Member since: Aug 23, 2012

I wouldn't buy this phone simply because it has horrible huge bezels like an iphone

20. kabiluddin

Posts: 279; Member since: Feb 28, 2015

What a surprise. A die-hard sammy fan saying he wouldn't buy a Sony phone.

21. xtriker360

Posts: 16; Member since: Nov 21, 2016

Why so much bezel? That really turned me await from those phones.

31. JaroB

Posts: 112; Member since: Feb 13, 2013

S-Force Front Surrond stereo speakers (4 watt)

22. arming

Posts: 65; Member since: Jul 23, 2016

the defination of ugliest is well suite with sony phone as always , no wonder i hardly find someone using sony phone since last few years . hence pathetic resale value for sure

24. monoke

Posts: 1197; Member since: Mar 14, 2015

I want to like this phone cuz I think it really has a killer design. But people are right. There's simply too much bezel resulting in ancient screen to body vs upcoming competitors. Bezels perfectly acceptable if talking about 2-3 yrs ago, but not 2017 and after.

25. A_A_A

Posts: 229; Member since: Jan 23, 2017

Honestly guys, price looks good. Quite unexpected. Especially considering that regular price in stores will be even lower. We all were expecting much higher price tag.

26. A_A_A

Posts: 229; Member since: Jan 23, 2017

And the only let down for this phone is late release date. They need to release it month earlier (at least early May).

28. raky_b

Posts: 420; Member since: Jul 02, 2014

i think sony should show us new model today, the one that will come in stores in year 2054. and let it in pre-order from tomorrow....

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