Why is Google willing to cooperate and compete simultaneously with Apple, but not willing to do so with Microsoft?

This article may contain personal views and opinion from the author.
Why is Google willing to cooperate and compete simultaneously with Apple, but not willing to do so with Microsoft?
I remember the sunny spring days during Google I/O 2013, the super smart developers swarming every event, absorbing information and hammering out code on their laptops. I also remember the keynote event, and the lengthy details that were shared about what Google had in store for the developer community.

Then Google’s CEO, Larry Page took the stage and shared a vision of what he hopes can be tackled with technology and bringing people together. Okay, some of it was utopian, maybe even naïve, but none of it was fluff and he genuinely believed in what he was talking about.

Perhaps the most poignant remark he made during his 45 minutes on stage, was as follows, “Every story I read about Google is about us versus some other company, or something else, and I really don’t find that interesting. We should be building things that don’t exist.” Later he noted, “Being negative is not how we make progress.”

Hear hear Mr. Page!! Since then, we have seen exactly one accomplishment when it comes to the ongoing bickering between Google and Microsoft, a YouTube app for Windows Phone, and even then, it is not a true "first party" app. The rest, still does not exist.  Google goes out of its way to avoid any interaction from Microsoft. It could be any number of reasons, but I will focus on the age old cornerstone that drives people to madness: money.

Money is also the reason why Google should not be stonewalling its development into the Microsoft realm. As I noted in some musings about Motorola, Google has plenty of money, no doubt about it. However, shareholders that are playing in the thousand-dollar-per-share arena want to see real returns. That means revenues. Google makes its money from ad and data mining of traffic that uses its services, up to, and including people that use Internet Explorer to access their Gmail, Google search, et al.

We know that Microsoft makes a hefty sum of money from the patent fees for intellectual property that is in use on the Android operating system. If that is some deep rooted source of resentment, then Google again needs to put its money where its mouth is and either develop a new method or technology to avoid paying those royalties, or it could play the same game it plays with Apple.

Today, Google Play Music is now available for iOS. It is now competing with a myriad of other services from Pandora, to Slacker, and iTunes radio. For every user that chooses Google Play Music, that is money in Google’s wallet, right out from under Apple. Google Play Music is a great competitor to iTunes and Xbox Music. Myself, I have about 3,000 titles loaded there and it is one less thing to worry about when I switch devices (which I do often as you might imagine). I have used the service on a trial basis and it is a viable option for anyone that wants access to tons of music.

I know Windows Phone does not have nearly the size and scope of Android and iOS, but Windows itself dwarfs them all handily. Even Facebook, no stranger to data mining and who still has not made a native Windows Phone app, has developed a dedicated app for Windows 8.1.

So the mindless bickering could be about power, but we know Google is practically omnipotent. We know it is not about a lack of talent, look at what is being create despite the bantering. What else is it besides money? To that end, I wonder, is the rapidly expanding Windows Phone ecosystem truly not appealing to the algorithm masters at Google?

So far, the growth of Windows Phone is outpacing everything else combined. I cannot speak for Mr. Page, but if I were CEO of a competitor, I would needle my way to get a piece of that in any way possible. Dedicated Gmail app? Done. Dedicated Google+ app? Done. Dedicated Google Play Music? Super done. All that, and more, would be done with the knowledge that every user of Google's service is feeding the machine that makes Google profitable, and allows it to do great things.

When you contrast the effort that Google puts into the larger iOS environment, it is understandable that Windows Phone (or even Windows to some degree) would not be at the top of the list, but this just plain “ignore them.” The problem for Google is that Microsoft is not an entity that can be ignored with the hope that it may go away.

Another "problem" that may eat at Google is Samsung, if Samsung decides to really push Tizen in direct competition to Android, that is another thing that cannot simply be "ignored away."  Suddenly, expanding the user base into a third competing platform like Windows, may not seem like such a bad idea.

Microsoft was able to move the goal posts in its favor once, and it used Larry's vision to advance the cause.  It may be time for round two.



1. _Bone_

Posts: 2155; Member since: Oct 29, 2012

They will cooperate when Windows Phone becomes relevant.

2. ahfpired

Posts: 7; Member since: Jul 30, 2012

You're dead right!

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This guy is ashes.. Lol❕

75. shreyas.s666

Posts: 83; Member since: Aug 24, 2012

Google fanboy at ur best

17. papss unregistered

It is relevant considering the other things google tries to get its products on plus really how much would it cost to put on wp? If small companies can do it with little resources then so could google. It's a pathetic excuse.

46. Taters

Posts: 6474; Member since: Jan 28, 2013

It would cost plenty. It is all about efficiency these days and having even just one employee that could be making s**t loads on Android and IOS come and waste time on money on WP is not even the least bit worth it to Google or any other big company. If you were a small company and IOS and Android is too competitive for you because of the gay patent battles, then sure, WP is a great option. But if you already have your money printers on auto, why change even one printer that may or may not print something valuable? The excuse it 100% rock solidly sound.

73. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Amen Brother.. Thumbs up for you! Apple even admits that Windows is a threat. How much more does Goolge feel?

88. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

Clearly you dont understand how industries work...

89. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

Have you complained when apple doesn't share their apps with other platforms? No. If having Gmail and all those other goodies that Google offers is important to you, get Android. Google services are available to all platforms. Android, iOS, Firefox, Tizen etc. It is even available for WP. But MS is so stubborn.. Remember Scroogled??? It is not the "duty" of Google to provide its services to WP.... If MS wants it, it has to make an offer.. That is how industries work...

38. kozza3

Posts: 778; Member since: Oct 17, 2012


61. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I have to chuckle every time a fan of WP holds forth about how it is Google's sacred duty to provide the full suite of Android appps on WP. Maybe MS should make a compelling reason for Google to port the Android apps over to WP? They could start by dumping the Scroogled campaign.

96. bon24x7

Posts: 211; Member since: Aug 30, 2012

what's wrong with scroogled..? they aren't making any false accusations in it..they're just letting others know the fact.!

98. troutsy

Posts: 383; Member since: Feb 17, 2012

Agree. I bet the conversation went like this: Henchmen #1: Boss, Microsoft has gained 1.6% of the market share! Larry Page: Your point? We gained 6.1% of the market share in the same period. Henchmen #1: But, I think we should develop our apps/services for the Windows Mobile platform so we can benefit from that resource. Larry Page: Do you think Windows users will switch over to our service if we make an app for them? Henchmen #1: Yeah, no contest, they'll swarm to us like bees. Larry Page: So, releasing an app now would take over a very small volume of users and encourage market share to be pulled away from Android. But If we wait it will cost us nothing, discourage WP, and we'd instantly dominate those services if we enter the market if WP gets a larger share. Henchmen #1: Exactly, I'll get started working on it immediately. Larry Page: You should go back to writing crappy articles for Phone rumor web sites...

3. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Google: “Being negative is not how we make progress.” Apple: “Being negative is how we made progress.” MS "We are still learning few tricks from Apple"

4. rawbow

Posts: 428; Member since: Mar 30, 2012

you would think that you are the customer/consumer of Google. You are the product for them. Think really hard on this and comeback. Agreed, Apple is what it is for pretty debatable reasons but the products are the devices and the consumer is you. Microsoft learning tricks from Apple..lol you are kidding right? Microsoft is the necessary evil and the best bully one can become in the software world.

9. ePoch270

Posts: 193; Member since: Sep 26, 2013

So then why should Google cowtail to what MS wants. MS is the big bullly and Google says no. So now google gets beat up after school for saying no. And you are sort of right. Google users are the Benefactors of google's money pipe. But I get better service from Google than I ever have from MS or Apple. They only want my $$, google just wants me to use google.

12. rawbow

Posts: 428; Member since: Mar 30, 2012

No, it's as the author pointed out, either do what you feel is right or don't preach what you can't follow. Personally i like them all better as rivals. Google just wants you to use google. +1, but would you want to sacrifice all competition to be able to do that? Because that's where it's eventually headed and with monopoly starts all the fun. Would you be able to comeback from a point of no return?

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

"But I get better service from Google than I ever have from MS or Apple" Exactly. Case in point...I am this close to forwarding all my mail to GMail. Hotmail, outlook.com, whatever its called now is getting slower by the day. Wild thing is...I thinks its because I block ads.....and Google is supposed to be the big bad ad dictator. Apple did have a free email service years ago. It quietly came and went. Just for Gmail alone I agree with what I quoted.

20. papss unregistered

Wait... so google isn't after my money? Now I heard it all..

29. ePoch270

Posts: 193; Member since: Sep 26, 2013

That's not what I said. But Google isn't after "your" money, unless you are buying advertising from them. Then yes. But to RawBow's rant, No. google want's your use. They create free products and get you to use them to earn money from ad's. Apple and MS want YOUR money, preferrably evry 6-12 months, based upon release cycles.

22. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

What if MS blocked Google from its biggest OS that's on over 95% of computers laptops, and PCs around the world❔.. Without MS, and Windows, there would be no ungrateful Google..

26. woodshop20

Posts: 459; Member since: Sep 14, 2013

If MS blocked Google a lot of end users would revolt and switch over to IOS/Android tablets for web surfing.

86. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

That's besides the point. I wouldn't suggest that they actually do that, it's the fact of the matter.. Short mined Android fans.. As usual..

94. sgodsell

Posts: 7459; Member since: Mar 16, 2013

They already are. Didn't Android sell more tablets then any other platform, and have been doing so for a while now.

97. bon24x7

Posts: 211; Member since: Aug 30, 2012

so you think the so called 95% of the PC users use it for web browsing alone? smh..

27. ePoch270

Posts: 193; Member since: Sep 26, 2013

MS tried that in the 90's. Google "Netscape Navigator".

31. ePoch270

Posts: 193; Member since: Sep 26, 2013

I think you would see a rise in the use of OSX and Chrome OS devices. Plus a probable bump in Mobile Web traffic. Google, good or bad (I thnk good, but I'm a Google Homer), is probably the most Ubiquitous name on the Internets. If MS took that away, they would really piss off a lot of people, even the lemmings and neophytes.

34. AwesomestMaximuss

Posts: 148; Member since: Jul 09, 2013

Google is web based on PCs,,MS doesn't control web/internet,,so they cant block google,even if they tried.

44. PBXtech

Posts: 1032; Member since: Oct 21, 2013

The success rate of W8 is paltry compared to 7 and XP. For people like myself who are waiting for 9 in hopes it dumps the tile approach, blocking Google services would end that wait, we'd jump ship without hesitation.

48. Taters

Posts: 6474; Member since: Jan 28, 2013

Why would MS do that? They would lose money doing that. Google earns money boycotting MS.

* Some comments have been hidden, because they don't meet the discussions rules.

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