Why did Apple pull Google Maps with a year still left on the contract?

Why did Apple pull Google Maps with a year still left on the contract?
When Apple decided to remove Google Maps from iOS 6 and replace it with their own mapping app, it had nothing to do with the contract between Apple and Google. According to two sources for The Verge, there is actually still a year left on that contract before it becomes invalid. So why did Apple decide on replacing Google Maps with its own (horribly flawed at the moment) mapping application in iOS 6?

Apple was concerned that the version of Google Maps available on iOS was not nearly as up to date and modern as the version for Android. Additionally, Android's claim to fame was its turn-by-turn navigation provided by Google Navigation. While such applications are available in the App Store, the version of Google Maps on iOS did not include those turn-by-turn directionsd. So just before WWDC, Apple decided it would scrap Google Maps in favor of its own application.

Google's reaction was to quickly start building a new maps app for the App Store. Unfortunately, the app won't be ready to be shipped for several months as it is incomplete. That is a bad break for Google and for Apple iPhone 5 users. The latter group has suffered with the major flaws in Apple's mapping software and it would have been a propitious time for Google Maps for iOS to be able to ride in from the App Store to offer the turn-by-turn directions that Android users have been used to. Instead, those who want to use Google Maps on the Apple iPhone 5 must access it from the mobile browser. Nokia Maps is also promoting its mobile web site as an alternative for Apple iPhone 5 owners.

Apple and Google were both willing to let the contract for Google to provide Maps for iOS devices to expire. Google wanted more prominent branding on its Maps app for the iPhone, and wanted to include its Latitude feature which allows friends and family to see a user's current location. Lastly, Google executives were not happy with Apple's terms for a renewal of the contract.

At the end of the day, Apple decided to just let Google Maps go, even with more than a year left on the contract. As for the hope by many-even some iOS users-that Google Maps for iOS will ride in from the sunset to save the day, don't count on it. Google Chairman Eric Schmidt told Reuters, "what were we going to do, force them not to change their mind? It's their call." At the same time., Schmidt said that Google had not done anything yet about a Google Maps for iOS. But Schmidt might be merely putting up a smoke screen. Google Maps VP Brian McClendon said that the firm is committed to offering Google Maps for all platforms, which obviously includes iOS.

As for Apple's mapping application, it is hard to imagine that the company just didn't notice things like the missing Statue of Liberty, (Did David Copperfield do the mapping for Apple?) or the shoddy images that appeared in some locations. Apple is going to have to win back the trust of its Maps users or else go back to using a third party provider. With speculation that Apple is hiring former Google Maps employees, its obviosu to see which way Cupertino is planning on going with this.

source: TheVerge via Gizmodo



1. wendygarett unregistered

Burger king here I Come!!! :D


Posts: 2315; Member since: Jul 30, 2011

Not if you can't find it. On second thought, iPhone users don't need turn-by-turn; they just follow each other until they get where they are going.

30. jacko1977

Posts: 428; Member since: Feb 11, 2012

benny hill music starts to play http://www.youtube.com/watch?v=MK6TXMsvgQg

31. anywherehome

Posts: 971; Member since: Dec 13, 2011

:-D :-D thats right goo.gl/d6Avm

35. -box-

Posts: 3991; Member since: Jan 04, 2012

yeah, but who is leading the one in front? And where are they going?

42. bayusuputra

Posts: 963; Member since: Feb 12, 2012

Tim Cook, and they are going to Burger King..

2. triPleD

Posts: 13; Member since: Sep 13, 2012

im the first commenter

5. neutralguy

Posts: 1152; Member since: Apr 30, 2012

sorry dude, wendygarett will always be there when it comes to apple news! :D

22. LionStone

Posts: 1048; Member since: Dec 10, 2010

HaHa, she beat him by a mile! :-)

7. VJo003

Posts: 365; Member since: Mar 11, 2012

Looser LOL

14. remtothemax

Posts: 260; Member since: May 02, 2012

...you mean loser?

18. pikapowerize

Posts: 1869; Member since: May 03, 2012

haha!! good one!

20. neutralguy

Posts: 1152; Member since: Apr 30, 2012

HAHAHAHAHAHAHA talk about self infliction :)))))

27. 305Bucko

Posts: 506; Member since: Aug 07, 2011

haha epic fail.. or should I say: EPIC FALE

33. g2a5b0e unregistered

Looser than what?

34. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Don't ask a high school student that question lol.

43. bayusuputra

Posts: 963; Member since: Feb 12, 2012

if you want to extend that "O" sound, put more than two O's.. otherwise the meaning won't be so tight..

51. MAS10X

Posts: 38; Member since: Jul 26, 2011

Woah ho ho... I saw what you did there, +1

3. triPleD

Posts: 13; Member since: Sep 13, 2012


32. wendygarett unregistered

Here's a cookie :)

4. neutralguy

Posts: 1152; Member since: Apr 30, 2012

They did notice those things but they can't do anything to fix it on time. They should have let the contract expire before releasing a maps app that's fully functional and well built. What they did was like an "Elop's thing" where they dump a good product before having a nicely built one.

29. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And, based on other articles that have 'leaked', it doesn't look like Google is going to be releasing a Google Maps app for iOS any time soon. Apple may have drunk too much of its Kool-Aid this time around....

6. Aeires unregistered

Apple has an adapter for the Lightning connector that has a built in GPS chip and remote control capability. When you purchase it, it syncs with the satellites and uses voice commands from Siri to take control of your car to get you to your destination. They don't need Google, they've got it all covered.

8. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Covered as in the whole world covered with not uniform maps? Maps with grayscale images. Maps that's inaccurate. Maps that will get you lost instead of guiding you?

11. Aeires unregistered

Siri knows all, resistance is futile.

16. SugarShockFrantic

Posts: 73; Member since: Jul 05, 2012

thats just a creepy thing to say

26. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Your avatar's a creepy thing to look at. LOL YO!!!!!!

17. neutralguy

Posts: 1152; Member since: Apr 30, 2012

try asking where you leave your keys. "Siri, where did I leave my keys?" tongtong.. "Do you want me to search the web for that?" NICE!

28. 305Bucko

Posts: 506; Member since: Aug 07, 2011

hmmm I guess the new Siri update says: "not sure, but wherever you find them, thats where they are." :/

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

No....Siri will just ask to show you a picture of a unicorn.

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