Which platform has the most loyal users?

Which platform has the most loyal users?
According to a study conducted by GfK in the US, Brazil, China, Japan, and the largest five countries in Europe, 84% of Apple iPhone users are planning on sticking with the device for their next upgrade. That compares with the 60% of Android users in those countries that reported a willingness to stick with a phone powered by Google's open source OS for their next upgrade. Those rocking a BlackBerry might decide to flip a coin to decide if they will stick with the platform. Only 48% of 'Berry users feel like sticking with a BlackBerry for their next phone, although that might change when the new BBX flavored Superphones are introduced.

While those stats show you which platform smartphone users favor for the future, what software in the past led them to their current choice of handset? According to the survey, most Android users came to the green robot from BlackBerry or another OS. Apple iPhone users did not generally switch to Android. As for the Windows Phone OS, there might not be that much low-hanging fruit to pick from as only 63% of smartphone users switch to another operating system with their next phone.

The study might show some more interesting results in the future once results are added from Apple iPhone 4S buyers on carriers that previously did not offer the model such as Sprint, and C-Spire where Android was accounted for on the huge majority of smartphones offered to customers.

source: GfK via electronista

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless