Which platform has the most loyal users?

Which platform has the most loyal users?
According to a study conducted by GfK in the US, Brazil, China, Japan, and the largest five countries in Europe, 84% of Apple iPhone users are planning on sticking with the device for their next upgrade. That compares with the 60% of Android users in those countries that reported a willingness to stick with a phone powered by Google's open source OS for their next upgrade. Those rocking a BlackBerry might decide to flip a coin to decide if they will stick with the platform. Only 48% of 'Berry users feel like sticking with a BlackBerry for their next phone, although that might change when the new BBX flavored Superphones are introduced.

While those stats show you which platform smartphone users favor for the future, what software in the past led them to their current choice of handset? According to the survey, most Android users came to the green robot from BlackBerry or another OS. Apple iPhone users did not generally switch to Android. As for the Windows Phone OS, there might not be that much low-hanging fruit to pick from as only 63% of smartphone users switch to another operating system with their next phone.

The study might show some more interesting results in the future once results are added from Apple iPhone 4S buyers on carriers that previously did not offer the model such as Sprint, and C-Spire where Android was accounted for on the huge majority of smartphones offered to customers.

source: GfK via electronista

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57 Comments

1. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

And let the hate wars begin...

7. metoyou

Posts: 279; Member since: Oct 19, 2011

and all the credit go to you :)

2. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

I'm quite curious to who is that guy in the image above. Looking at his hair makes me wanna bite it. LOL. . .

3. tomast

Posts: 50; Member since: Oct 16, 2011

I like both ios and android

39. shafboy

Posts: 179; Member since: Sep 26, 2010

Currently on Windows Phone, I am loving it. However I would move to iOS if you gave me a choice right now. But whether I stick or move will be depending on what the softwares have in 6 months.

4. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

We cannot simply look at a study and say "Oh Apple owners are more loyal than any other brand" because it doesn't take into consideration the sociological aspects such as iPhone's being a device that is viewed as "popular" or "you're cool if you have one". There would need to be a study showing how many of those who buy iPhones also believe there is a status related to owning one. This should be done with all of the devices to make sure it isn't skewed towards just Apple, but I am betting that it is one of the top reasons people buy iPhones. I mean it is something you have to admit. I remember buying a Blackberry because all of my friends had one and I thought it was the "cool" thing back in the day when I actually cared.

40. hepresearch unregistered

The cool-factor IS part of brand loyalty, and there is no escaping it. Brand loyalty is skewed by nature... you do not need to try to un-skew it.

5. sgogeta4

Posts: 394; Member since: Feb 02, 2011

What exactly is the point of this survey? What variables were considered to make this study scientifically reproducible and why would this be useful.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The main factor among Android users is whether they got burned by a previous device. For instance, there are still a lot of low end crappy Android phones out there. Of course, the 40 percent of respondents looking to switch away from Android aren't all necessarily going to go for the iPhone; many of them, especially in Europe, may be looking to switch to Windows Phone 7 now that Nokia's behind it.

8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And with that, my last comment for about 24 hours probably has been posted. 14 hour shift. Black Friday FTW!

10. taco50

Posts: 5506; Member since: Oct 08, 2009

I agree people switch due to poor experiences

9. taco50

Posts: 5506; Member since: Oct 08, 2009

Yet another study that shows people are most satisfied with iPhones. No surprise as its a better user experience, more stable and better Eco system. Thanks for your excuses dr phull, but that's nonsense. People buy the product they think will work best. Even more so if they buy a product and are dissatisfied they will switch. This can be seen with blackberry and android users.

13. Roitoxique

Posts: 2; Member since: Nov 24, 2011

Be quite. Your comments annoy me more then the fandroids. I agree, iPhone > low end/ mid end androids.. But against high end androids it's down to preference. You don't seem to understand that. And quit all this "innovative user experience" crap. Seriously you are as ignorant that guy from the Samsung ad, "I'd never own a Samsung, I'm too creative". Android has matured, and as far as innovation goes, siri is not new, it's just a evolved version of what google already had. So better yes but not revolutionary. What you try and claim is such crap. one more thing bud, those 'crap low end devices' may be crap to you, but someone who can't afford an iPhone or good android phone, its probably pretty awesome. So stop putting people down.

19. taco50

Posts: 5506; Member since: Oct 08, 2009

I'm glad you admit "for someone who can't afford an iPhone" android will have to do.

21. AKm007

Posts: 108; Member since: Sep 06, 2011

I'm glad you've finally shown yourself to be an ignorant little rich guy who thinks he's cool bcause he owns an iphone. This analysis shows all android owners. If you specifically chose a high end android like the SGS2 or the droid razr, you'd see that number decrease like hell. Some people have had bad experiences with their androids....but that doesn't mean that the one's with the iphone have no problems.

29. Roitoxique

Posts: 2; Member since: Nov 24, 2011

That isn't what i said at all. See, you prove my point, you ignored everything I said apart from what suited you. You know what, Apple could release a piece of sh*&, and you'd praise it like god sent it himself....... oh wait, iPhone4s. You quoted only a segment of what I said and added your conclusion, and called that an argument... Grow a pair bro. I am admittedly am an android fan, not a fandroid as you say, just someone that believes in purchasing the superior product. Right now I believe the superior product is android.. (previously apple yes.. but now....errr uggghh NAH) I don't want to put any iPhone user down, but, Taco is insulting a product of which is popular on a tech site(which contains the most knowledgeable people who are concerned about advance mobile devices). So yes iPhone is the most popular... but most people are morons. And you deny that Android is superior when techies(who know best about it) says it's best. Your argument is flawed. So Taco, I dont mind Apple fans, cos SOMETIMES Apple is just better (buddy you need to take a slice of humble pie), but on behalf of most people on this site (most people is Apples favourite statistic ironically)..... Shut the FU#* UP Obviously Apples favourite statistic doesn't work I understand the appeal of iOS. It's SIMPLICITY(not necesarrily a good thing, simple = less) and stableness, but this guy is a fool, if any of you agree with his way of thiniking you are as moronic as the average person(average person = iPhone user)

53. hepresearch unregistered

Wow... taco, after my last few comments on this subject here and in other recent news article discussions, you must really think I am human snot indeed! =8-P

42. hepresearch unregistered

Maybe taco is a barista?

50. remixfa

Posts: 14605; Member since: Dec 19, 2008

i doubt it. i think he's in middle school. there is no way that troll is an adult.

54. hepresearch unregistered

Maybe he aspires to become a barista some day... I did not realize baristas could get so freaking rich as to be able to afford Apple products. =8-P

20. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

What study shows that people only consider how well the product works if there hasn't been one done? All I am asking for is a study to show whether those people who buy an iPhone do so because of the status associated with it or not. You can't simply say "people buy the product they think will work the best" without any sociological evidence proving that. I mean we can look at a lot of products ranging from the car you drive to the clothes you wear and can see that in some instances people bought something because of a sociological factor, not just because it was practical. So don't doubt my hypothesis as nonsense without having any data or inferences backing up your claim.

41. hepresearch unregistered

That would be an interesting study. It might be nice to have metrics for buying-reason... but, the result is the same either way. Whether we know the difference in reasoning for buying one product or another, the brand preferences will still be there, and the reasons will not change.

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

People can be surprisingly satisfied with something they see as a status symbol even if they have complaints about it.

11. gustivo1994

Posts: 1; Member since: Nov 24, 2011

Iphone but android It's really good

12. goflet

Posts: 50; Member since: Oct 31, 2011

smartphones only make up %2 of the mobile phone market..so lets wait some more time

24. Abdul92

Posts: 43; Member since: Aug 23, 2011

Where do you get your numbers from? 2% of what country, Kenya? Peru? lmao

14. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

What people say, and what people do, are two different things. I said I was going to leave Android for the 4s, but the battery life sucks on the 4s so I bought the RAZR instead, and the people who I know who have the 4s WILL NOT be buying another iPhone, I showed them the awesomeness of my 2.5 day DROID 1 and my 3 day DROID X battery life, and they look upon them with envious eyes...

17. taco50

Posts: 5506; Member since: Oct 08, 2009

That's laughable that you'd pick android for battery life. At least pick something believe. Well I guess I'll believe you and your "friends" and ignore all the data that's shows time after time iPhone users are happier.

26. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So you're saying it's impossible that his friends could be part of the 15 percent of people who want to leave the iPhone? Remember, "most satisfied" does not translate into "everyone who owns an iPhone reveres it as a gift from God." Simply means that a greater percentage of those questioned who have iPhones would not switch away from an iPhone. This doesn't mean none of them have complaints about the device; I had a guy in who was bitching epically about the battery life on the 4S and was pissed that Apple had yet to fix it. However, he was sticking with the iPhone just because it was a pain in the ass to switch. Which brings up another issue. Since so many apps on the iPhone cost money, users end up paying a lot of money, and end up not wanting to lose that investment by switching platforms. Since Android users don't pay nearly as much for apps, they find much more cross platform portability. But you can go ahead and keep believing that more people won't switch merely because the iPhone is a magical experience that no other platform can provide a satisfactory answer to. You yourself said that there's very little difference between user experiences on Android and the iPhone. You don't offer any objective reason why we should think the experience on the iPhone is better.

46. taco50

Posts: 5506; Member since: Oct 08, 2009

I've given reasons lots of times. Better battery life Smoother experience with less bugs No force closes Better quality of apps Better ecosystem (iTunes, iCloud) Less malware Intuitive user interface Better looking phone More accessories Better compatibly (iPhone apps always come out first) Better customer support from Apple

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