What should HTC improve on the most with its next flagship?

What should HTC improve on the most with its next flagship?
HTC might be down in the doldrums when it comes to financial performance, as its last two high-end phone models didn't sell that good, but it is determined to strike back with the One M10, or whatever its next flagship gets named. The One M8 and One M9 feature a premium, but largely similar housing, and HTC has been plagued by hapless camera decisions ever since it introduced the 4 MP UltraPixel shooter on the back of the original One.

Thus, despite having a community of loyal followers, and interesting technologies like BoomSound, HTC's value-for-money ratio did diminish in the last two years or so, that is why it has supposedly rolled up its sleeve with the One M10, equipping it with a refreshed design and stellar camera components to charm its future owners. 

Will it be able to alter the impression left by its predecessors, though? That's still up in the air, and this is why we wanted to ask what you personally think should be the area that HTC improves in the most in order for its next flagship to succeed. Tell us in the poll below, and chime in the comments with your argumentation.

What should HTC improve on the most with its next flagship?

Processing power
Storage and memory
Battery life

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. IgorEfremenko

Posts: 108; Member since: Nov 30, 2011


5. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

Totally agreed. Most Improvement needed in Camera but they need to improve everything. Design should be new or improved that looks and feel great but also different.. Sense UI needs an overhaul too, yes its great but things get boring after a while.. Performance HTC was really great already but now I want HTC to beat Nexus 6P in performance. bring scrolling speed of Nexus but over come the missing frames. Battery should be better or equal to S7 at-least. I hope they use S6 generation AMOLED panel at least not the S7. in term of Storage UFS 2.0 would be great but if they could use something like iPhone 6s storage Nvm controller(I guess I've used correct term) damn it would blazing fast in launching apps. S7 can't improve a lot cuz it was already better means S6. but M10 have a lot of room for improvement..including Design, Camera etc

27. marorun

Posts: 5029; Member since: Mar 30, 2015

Camera fully agreed. Design dont agree the M7 M8 M9 design was amazing personally never had issue with the black bar or the fact the phone was longer because of boomsound. Sense is perfect as it is we dont need more features we dont use.. If they want to add more HTC need to make it as an app optional to download or not. Nexus 6P limit scrolling speed so yeah its look smoother but its also slower. As for Amoled personally i think screen are so overated as long as its got good color , angle of viewing and brightness i can live with it. SD820 is fully UFS 2.0 compatible and can support both max speed onboard memory and sd card at the same time with no slowdown ( not like exynos thats cant do it correctly so they removed SD ) Otherwise the M9 was already amazing with about the best multitasking around ( ram management ) super fluid UI Great performance in games.. only camera really sucked sadly.

34. phonegeek1212

Posts: 58; Member since: Aug 14, 2015

Camera for me

2. shield

Posts: 852; Member since: Sep 12, 2015

All improve.

17. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Those who voted "Audio" needs to get their ears checked.

30. Joaopedromartins

Posts: 13; Member since: Feb 04, 2016

Hahahaah 1+

37. keithtae

Posts: 564; Member since: Mar 25, 2015

Htc phones should improve in audio. Their speakers can barely beat the iphone speaker.

39. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Sarcasm? Joke? Ear problems? Which is it mate?

3. Michael.Parker

Posts: 273; Member since: Aug 22, 2015

They need to stop making essentially disposable phones so insanely difficult to do anything as simple as changing the battery.

4. tiara6918

Posts: 2263; Member since: Apr 26, 2012

to be honest, nothing. Htc's sales didn't decline because you guys hated the design, etc. When all of you hated the ultrapixel camera on the m7 and m8, then htc made the ordinary megapixel on the m9, did their sales go up?no. Consumers follow the trend, they don't care how the phone looks like, how it performs but they value what brand it is and how popular would they be among their peers. It's like nike is apple and adidas is samsung, they're two of the most popular sports brand. But what about the rest? less people care about them and they are very underrated that no matter how better or unique the product they release is, they will never get anybody's attention. Htc has failed to keep their momentum ever since they topped back in 2010, they are now like nokia and blackberry that once sold a lot of devices and had a lot of fanbase but now have turned into nothing

6. Unordinary unregistered


9. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

Everyone thinks different. I thinks HTC failed not cuz of design but cuz of SD810. also M9 had bad battery life compare to M8, when it should have better. anyone can live with 1080p if they get great battery life. but that was not even the case.. second reason M9 failed was camera. when every review says its bad what you expect us to do.. recommend to our friends? for HTC success is selling 5-8 million Units.. they sold M7 about 4-5 million and M8 about 7-8 million so it seems they were doing great even with that bad marketing.. M9 was huge fail. I now don't see anyone even take name of M9 when comparing phones on internet.. most tech sites acts like M9 never existed.

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Yes, because everything on the internet is true. I usually believe the reviews, but you wont really know until you actually owned the device.

19. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I think the reason the m9 failed was it resembled the m8 too much that people didn't want to upgrade as they couldn't see a reason to. That's why htc prologed the software updates on the m8 and kept on delaying it as they want their customers to upgrade their phones every year

21. TyrionLannister unregistered

When all of you hated the ultrapixel camera on the m7 and m8, then htc made the ordinary megapixel on the m9, did their sales go up? Well, consumers complained about camera quality, not the technology. Ultrapixel tech is pretty awesome. HTC's implementation was bad. And M9 decreased camera quality, not increased it. M9 was absolute shame for a 2015 flagship. Bad screen(worse than M8, no panel self-refresh), overheating, bad battery, terrible camera, too tall and thick for the screen size to name a few. It was basically a worse version of M8 with higher price tag.

25. Blest42188

Posts: 55; Member since: Aug 05, 2015

Thank you. You saved me the time writing this. Smh

22. Podrick

Posts: 1285; Member since: Aug 19, 2015

Even if they increased the megapixels, camera on the m9 was still bad. I agree with the rest of your comment.

7. Zackd44

Posts: 35; Member since: Jun 29, 2015

Higher Screen to body ratio. They are huge phones for the screen size. Unacceptable by today and yesterday's standards

10. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

from the leaks seems they have improved it. but not as much cuz they opt in for front fingerprint sensor. so that will take a lot of space.. if they had gone with fingerprint sensor at the back. screen to body have drastically improved as they have removed stereo front facing speakers too.

13. Hyperreal

Posts: 361; Member since: Oct 08, 2013

One m9 is only 1mm longer then s6 (s6 has 0,1 inch bigger screen though but that is really not much) but m9 has great dual front facing speakers. Still nobody complains about s6 bezels but m9 they do!

28. marorun

Posts: 5029; Member since: Mar 30, 2015

Yeah thats how fanboy are.. They also dont say thats the M9 can open much more app at the same time and switch between them whitout load time.. I can run 4-5 big 3d game at the same time and switch between them on my M9... my colleague tryed on is S6 and after 2 games its over.

8. kanagadeepan

Posts: 1270; Member since: Jan 24, 2012

Pricing, here in India.. In general, they have to change the design often, bring better battery life, NOT put a selfie camera as main one.. S/W wise they are going good...

11. Lenny86

Posts: 301; Member since: Sep 20, 2012

I think,nothing!!!Just close down.Hurt to see how those bunch of idiots ruined up a (ex)nice company.

12. EcoCare

Posts: 444; Member since: Jul 30, 2014

Put most of their innovations back! BoomSound, front and rear UltraPixel but with higher MP (think the latest 5X and 6P), keep the premium materials and design, trim the body a bit and MORE MARKETING!!!! Ads can change everything *cough*Apple*cough.

14. jellmoo

Posts: 2627; Member since: Oct 31, 2011

Honestly, I think they should evolve on the basic idea of the A9 and do what a lot of the Chinese manufacturers do. Bypass the carrier. Promise ultra fast updates regardless of region, pass along the cost savings to the customer by undercutting other flagships (even if it's only a relatively small amount), and take an almost OnePlus style of marketing (not invites!) where you engage in something of a cult of personality with the device/company. Get people involved. Try and create an audience passionate about your devices.

15. Astonvan

Posts: 237; Member since: Aug 14, 2015

Camera Camera Camera. Just Improve the camera to G5 and S7 level.

18. johanbiff

Posts: 415; Member since: Mar 31, 2015

Mostly the camera, but a new design would also be welcome!

20. Youraveragejoe

Posts: 134; Member since: Oct 31, 2014


23. tokuzumi

Posts: 1929; Member since: Aug 27, 2009

I'm inclined to agree. You can still buy the M8 off of HTC's site for $650. The M9 is listed for $650 as well. No one is buying a 2 year old phone for $650.

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