What message do you think Samsung is trying to convey in its Icelandic advertisement?

Samsung is not a subtle company. In fact, the whole smartphone manufacturing sector is pretty much a “Type-A” personality. All the big players throw barbs at each other, some are more effective. Samsung’s marketing is definitely on the strong side.
In the end, the model of a man figures out what he must do with what he has available. Not subtle at all.
Thanks Bjorn for the tip!
source: Samsung (Iceland)