What message do you think Samsung is trying to convey in its Icelandic advertisement?

Okay, we are not seriously asking because once you watch the video below you are going to understand immediately what the final message is meant to be, even if parts in the middle escape you.

Samsung is not a subtle company. In fact, the whole smartphone manufacturing sector is pretty much a “Type-A” personality. All the big players throw barbs at each other, some are more effective. Samsung’s marketing is definitely on the strong side.

From making fun of Apple iPhone customer wait lines to Super Bowl ads, Samsung’s ads are pretty cut-and-dry. There is no doubt that the company is either making fun of itself or someone else. That is the case here, though we are not sure what the ladies dressed as black ninjas have to convey, along with the goat.

In the end, the model of a man figures out what he must do with what he has available. Not subtle at all.

Thanks Bjorn for the tip!

source: Samsung (Iceland)

26 Comments

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posted on 04 Jul 2013, 16:54 7

1. bugsbunny00 (Posts: 2195; Member since: 07 Jun 2013)

ohh apple,just dont get mad happy 4th of july.

posted on 04 Jul 2013, 16:56 11

2. clevername (Posts: 1436; Member since: 11 Jul 2008)

The beginning is actually really funny... Then it just gets weird.

posted on 04 Jul 2013, 22:30 1

18. joey_sfb (Posts: 6533; Member since: 29 Mar 2012)

actually I find the beginning ok but the sheep in the end is really funny!

posted on 05 Jul 2013, 05:02

21. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)

Lost, Sh33p - i don't get the dancing and those ninjas,

posted on 06 Jul 2013, 04:35

25. saiki4116 (Posts: 404; Member since: 31 Mar 2011)

might be 4 ninjas to symbolize s4

posted on 04 Jul 2013, 16:58 13

3. TechnoTechyes (Posts: 64; Member since: 24 Jan 2011)

Clearly Samsung is stating that their phone is better than fruit. And that Icelandic Ninjas can dance better than fruit too.

posted on 04 Jul 2013, 16:59 2

4. 1113douglas (Posts: 198; Member since: 04 Jul 2013)

that was awesome, yea i agree Samsung it much better than apple.

posted on 04 Jul 2013, 17:01

5. darkkjedii (Posts: 24334; Member since: 05 Feb 2011)

Quite obvious that's it's targeting apple, however it's a pretty sweet ad.

posted on 04 Jul 2013, 17:02

6. darkkjedii (Posts: 24334; Member since: 05 Feb 2011)

That it's

posted on 04 Jul 2013, 17:45

7. FlushGordon (unregistered)

Vague and dark. But I really liked it

posted on 04 Jul 2013, 18:15

8. mottykels (Posts: 387; Member since: 15 May 2013)

Apple is boring lols

posted on 04 Jul 2013, 19:05

9. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

That was ALMOST more moronic than the Surface ads. Dancing ninjas? Who is the target demographic, people who watch "Dancing with Effeminate Japanese Assassins"?

posted on 04 Jul 2013, 19:21

10. FlushGordon (unregistered)

I'ma bet you don't appreciate staring at a Picasso painting or even listening to other genres of music outside of your comfort zone

I gotta give you credit for Microsoft part though.....

posted on 04 Jul 2013, 19:36 1

11. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

I'm a lit man, and I do have some limited art appreciation (English major). However, that just goes beyond the pale, and I found it a bit pretentious/ faux arthouse and lacking in nuance. I'm going to guess Terrence Malick didn't direct it.

posted on 04 Jul 2013, 19:49 5

13. belovedson (Posts: 1052; Member since: 30 Nov 2010)

The commercial was intended for ice landers. You must be a typical and majority American population who think everything on this earth was created for you

posted on 04 Jul 2013, 20:03 1

15. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

I don't think anything of the sort, but it is nice to know there are narrow-minded bigots in Iceland, just as there are here. I made a judgment based on the video itself, as is my right. Outside the Poetic Edda, basic topograpby and climate, a financial crash, and a disastrous West Ham ownership by a prominent Icelandic businessman, I don't know a lot about Iceland, so I will reserve my judgment of you, and definitely avoid characterization of your people based on your response.

posted on 04 Jul 2013, 19:47

12. MrMagoo (Posts: 12; Member since: 28 Jun 2013)

Am I the only one that finds Samsung adds stupid? I hate adds where somebody dances

posted on 04 Jul 2013, 19:53

14. belovedson (Posts: 1052; Member since: 30 Nov 2010)

I don't like a lot of them but a lot of them were geared for people in other nations. Our commercials tend to be more rude or crude, violent, or a beautiful model

posted on 04 Jul 2013, 20:46

16. MrMagoo (Posts: 12; Member since: 28 Jun 2013)

Maybe you are right but MS surface adds for North America was something similar, with a lot of people dancing happy with their tablets... WTF!

posted on 04 Jul 2013, 21:30 1

17. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)

Samsung is becoming lame and repetitive now! Samsung clearly envies Apple but now they're borderline obsessed. Just make your products and shut up already!

posted on 04 Jul 2013, 22:31

19. sharifsumit (Posts: 22; Member since: 27 Jan 2012)

i do not get the point !!! what was the message ? really Sammy is trying with every possible way to target apple fruit only...hehehehe....but apple products......:d way tooo far.....try hard sammy...good luck !!! @ funny

posted on 05 Jul 2013, 00:54

20. idontknownything (Posts: 3; Member since: 27 Mar 2013)

so simple, it clearly suggests at the end, Samsung is eating Apple ;)

posted on 05 Jul 2013, 08:07

22. nooraldeen (Posts: 49; Member since: 21 Oct 2012)

i think the ninjas are samsung and just like fruit ninja , samsung is going to slice apple thats the way i see it

posted on 05 Jul 2013, 10:47

23. sniperdroid (Posts: 146; Member since: 23 May 2013)

At first I didn't get it then I ended up laughing my ass off. Good work Samsung. I love how they go at each other , it's just fun to watch :D

posted on 05 Jul 2013, 13:15

24. TBomb (Posts: 836; Member since: 28 Dec 2012)

so it's not an Apple.... It has Ram.... lost with the ninjas though.

posted on 06 Jul 2013, 06:43

26. apjapj (Posts: 1; Member since: 06 Jul 2013)

4 ninjas = quad core processor
goat in reality a ram = RAM

All together a great user experience = a happy user ?