What message do you think Samsung is trying to convey in its Icelandic advertisement?

What message do you think Samsung is trying to convey in its Icelandic advertisement?
Okay, we are not seriously asking because once you watch the video below you are going to understand immediately what the final message is meant to be, even if parts in the middle escape you.

Samsung is not a subtle company. In fact, the whole smartphone manufacturing sector is pretty much a “Type-A” personality. All the big players throw barbs at each other, some are more effective. Samsung’s marketing is definitely on the strong side.

From making fun of Apple iPhone customer wait lines to Super Bowl ads, Samsung’s ads are pretty cut-and-dry. There is no doubt that the company is either making fun of itself or someone else. That is the case here, though we are not sure what the ladies dressed as black ninjas have to convey, along with the goat.

In the end, the model of a man figures out what he must do with what he has available. Not subtle at all.

Thanks Bjorn for the tip!

source: Samsung (Iceland)


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26 Comments

1. bugsbunny00

Posts: 2251; Member since: Jun 07, 2013

ohh apple,just dont get mad happy 4th of july.

2. clevername

Posts: 1436; Member since: Jul 11, 2008

The beginning is actually really funny... Then it just gets weird.

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

actually I find the beginning ok but the sheep in the end is really funny!

21. bachelorrn0121

Posts: 57; Member since: Jul 13, 2012

Lost, Sh33p - i don't get the dancing and those ninjas,

25. saiki4116

Posts: 413; Member since: Mar 31, 2011

might be 4 ninjas to symbolize s4

3. TechnoTechyes

Posts: 71; Member since: Jan 24, 2011

Clearly Samsung is stating that their phone is better than fruit. And that Icelandic Ninjas can dance better than fruit too.

4. 1113douglas

Posts: 200; Member since: Jul 04, 2013

that was awesome, yea i agree Samsung it much better than apple.

5. darkkjedii

Posts: 30673; Member since: Feb 05, 2011

Quite obvious that's it's targeting apple, however it's a pretty sweet ad.

6. darkkjedii

Posts: 30673; Member since: Feb 05, 2011

That it's

7. FlushGordon unregistered

Vague and dark. But I really liked it

8. mottykels

Posts: 387; Member since: May 15, 2013

Apple is boring lols

9. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

That was ALMOST more moronic than the Surface ads. Dancing ninjas? Who is the target demographic, people who watch "Dancing with Effeminate Japanese Assassins"?

10. FlushGordon unregistered

I'ma bet you don't appreciate staring at a Picasso painting or even listening to other genres of music outside of your comfort zone I gotta give you credit for Microsoft part though.....

11. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I'm a lit man, and I do have some limited art appreciation (English major). However, that just goes beyond the pale, and I found it a bit pretentious/ faux arthouse and lacking in nuance. I'm going to guess Terrence Malick didn't direct it.

13. belovedson

Posts: 1060; Member since: Nov 30, 2010

The commercial was intended for ice landers. You must be a typical and majority American population who think everything on this earth was created for you

15. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I don't think anything of the sort, but it is nice to know there are narrow-minded bigots in Iceland, just as there are here. I made a judgment based on the video itself, as is my right. Outside the Poetic Edda, basic topograpby and climate, a financial crash, and a disastrous West Ham ownership by a prominent Icelandic businessman, I don't know a lot about Iceland, so I will reserve my judgment of you, and definitely avoid characterization of your people based on your response.

12. MrMagoo

Posts: 12; Member since: Jun 28, 2013

Am I the only one that finds Samsung adds stupid? I hate adds where somebody dances

14. belovedson

Posts: 1060; Member since: Nov 30, 2010

I don't like a lot of them but a lot of them were geared for people in other nations. Our commercials tend to be more rude or crude, violent, or a beautiful model

16. MrMagoo

Posts: 12; Member since: Jun 28, 2013

Maybe you are right but MS surface adds for North America was something similar, with a lot of people dancing happy with their tablets... WTF!

17. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Samsung is becoming lame and repetitive now! Samsung clearly envies Apple but now they're borderline obsessed. Just make your products and shut up already!

19. sharifsumit

Posts: 22; Member since: Jan 27, 2012

i do not get the point !!! what was the message ? really Sammy is trying with every possible way to target apple fruit only...hehehehe....but apple products......:d way tooo far.....try hard sammy...good luck !!! @ funny

20. idontknownything

Posts: 3; Member since: Mar 27, 2013

so simple, it clearly suggests at the end, Samsung is eating Apple ;)

22. nooraldeen

Posts: 49; Member since: Oct 21, 2012

i think the ninjas are samsung and just like fruit ninja , samsung is going to slice apple thats the way i see it

23. sniperdroid

Posts: 146; Member since: May 23, 2013

At first I didn't get it then I ended up laughing my ass off. Good work Samsung. I love how they go at each other , it's just fun to watch :D

24. TBomb

Posts: 1015; Member since: Dec 28, 2012

so it's not an Apple.... It has Ram.... lost with the ninjas though.

26. apjapj

Posts: 1; Member since: Jul 06, 2013

4 ninjas = quad core processor goat in reality a ram = RAM All together a great user experience = a happy user ?

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