"We're the fastest 4G LTE pipeline" says T-Mobile in new ad; second ad focuses on ETF payment plan

Sure, T-Mobile CEO John Legere was tossed from AT&T's party at CES. The executive hasn't been playing nice with AT&T, but the rambunctious Legere might have grabbed some measure of revenge on Wednesday when T-Mobile announced that it, not AT&T, is the carrier with the fastest 4G LTE data speeds in the U.S. That is the focus of a new ad that T-Mobile has produced. "For once we agree with AT&T on something," T-Mobile writes in big letters. "Faster is better and users say T-Mobile is faster." As we told you this afternoon, T-Mobile now claims to have the fastest 4G LTE network based on millions of Speedtest.net tests conducted by more than a million consumers.

The second ad is about T-Mobile's new plan for those looking to jump to the nation's fourth largest carrier from AT&T, Verizon or Sprint. The plan requires you to trade in your current phone and T-Mobile will give you $300 credit toward the purchase of a new phone (you must port over your number and sign up for a postpaid Simple Choice Plan). Once you get the final bill from your old carrier, you can mail it in or upload it to T-Mobile at www.switch2tmobile.com. You will receive the ETF fee back, up to $350 per line. Including the $300 credit for the new phone, it is a $650 offer from T-Mobile.

We also told you on Wednesday that preliminary figures show that T-Mobile added another 1.65 million subscribers in Q4 after adding 1 million in the previous quarter. With all of this good news,T-Mobile couldn't wait to brag. A shorter version of the ETF ad was spotted on prime time television on Wednesday evening.

source: T-Mobile



1. Bootutu

Posts: 228; Member since: Jul 11, 2013

Lol T-Mobile ride on....awesome ad by the way

2. xDrizzyXx

Posts: 66; Member since: Jun 28, 2011

Tmobile is the best!! Seriously happy costumer.

3. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Uncarrier 5.0: Make As much of the network 4G as possible. Verizon has LTE basically everywhere they had 3G

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Ah, T-Mobile, you're doing such awesome things. It's really too bad I had to jump ship to Verizon, but I just didn't get any service anymore when I moved. I certainly do miss my unlimited data, but I could only ever use it once I drove into town, I could barely even text or make calls at my house.

5. papss unregistered

Nice play on words... "our customers say we are faster"... Not " we are faster".. They should add "where you can get service"

6. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Agreed! +1

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Still doesn't change the fact that they have a faster network than AT&T.

11. Augustine

Posts: 1043; Member since: Sep 28, 2013

That's a precious statement that depends largely on where and when. Overall, it's hard to argue for it. Seehttp://www.speedtest.net/isp/att-wireless vs.http://www.speedtest.net/isp/t-mobile-usa

7. quyenqchau0813 unregistered

Been a loyal T-Mobile customer for 3 years Reasonable price, and didn't stop me from having access to its LTE network, even when I'm on that 30$ prepaid plan.

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Let me leave this right here. http://tinypic.com/r/2w3q2q9/5

10. mike2959

Posts: 699; Member since: Oct 08, 2011

Papa, that's wonderful! Too bad the coverage is horrible.

12. Augustine

Posts: 1043; Member since: Sep 28, 2013

Here in Austin: 10 and 1.2Mbps on LTE and 3 and 1.0Mbps on HSPA+. Nothing to brag about.

15. Augustine

Posts: 1043; Member since: Sep 28, 2013

But in an open-air mall in Detroit a couple of weeks ago I did see 30 and 10Mbps on T-mobile's LTE.

18. Augustine

Posts: 1043; Member since: Sep 28, 2013

On the other hand, tonight near an intestate, I clocked 32 and 16Mbps.

13. Omarc07

Posts: 588; Member since: Nov 12, 2012

papasmurf u are one lucky guy as much as i love tmobile sadly over here in los angeles tmobile lte never ever gets those speeds even on a good day lte tops out at 10 dwn 3 up .. verizon is faster now i think they did something to there network here before it was slower than tmobile lte now it gets up to 35 dwn 15 up i know because i seen it with my own eyes its even faster thn att lte ..

14. lsutigers

Posts: 832; Member since: Mar 08, 2009

As a Verizon customer I am really liking this uncarrier stuff from TMO but I am seriously concerned with coverage, as I am ready to ditch them but their coverage is top notch. Our company tried all 4 major carriers and ended up with Sprint, while not as fast as TMO, data speeds are still very good in upgraded markets and the coverage blows TMO out of the water. We had some serious coverage issues with TMO we did not have with the big 3.

16. joseram695

Posts: 79; Member since: May 28, 2012

I live in the Detroit Michigan area and get awesome speeds on lte ive clocked 60 down and 15 up,

17. Augustine

Posts: 1043; Member since: Sep 28, 2013

Visiting Detroit a couple of weeks ago I clocked some impressive speeds in particular places on T-Mobile's LTE, but I had no signal to place a call in terminal D at the airport or at a department store in a mall in Troy.

19. profperez1

Posts: 76; Member since: May 08, 2012

I'm with t-Mobile and I will be for 2 more years. I switched so the other guys would have to play ball. Moral reasons. I spent $250. The coverage is OK. My wife has VZW and we go back and forth with who has a signal. VZW is better---but I am not a brain surgeon so if I have to wait 2 minutes to get LTE I'm fine with that. Brain surgeons should please stay on VZW!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless