T-Mobile announces Un-carrier 4.0, will reimburse ETFs for switching from AT&T, Verizon, or Sprint

T-Mobile announces Un-carrier 4.0, will reimburse ETFs for switching from AT&T, Verizon, or Sprint
We knew that T-Mobile had something exciting to announce at its CES 2014 media event and here it is. The nation's fourth largest carrier announced phase four of its Un-carrier strategy, thus making it significantly easier and cheaper for AT&T, Verizon, and Sprint customers to make the switch over to T-Mobile. 

So here's what it all breaks down to: T-Mo will reimburse a switching customer's entire early termination fee – yup, all the way up to $350 – should they choose to leave AT&T, Verizon, or Sprint and become a T-Mobile subscriber. In order to take advantage of the deal, one has to trade in an eligible device first and to sign up for a postpaid Simple Choice Plan. Then T-Mobile will give that customer instant credit of up to $300, depending on the value of the phone being traded in. The credit is then used towards the purchase of a new phone from T-Mobile. To get their ETF reimbursed, the customer will have to send their final bill from their previous carrier, showing the amount of their early termination fee. T-Mobile will then send an additional payment equal to the customer's ETF, up to $350 per line.

The offer is valid for individual and family accounts alike, and if a family of four makes the move to T-Mobile from an AT&T shared mobile plan, they are estimated to save $1880 over the course of two years, according to the carrier. Anyone who is interested can make the switch as soon as tomorrow, January 9.

source: T-Mobile

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74 Comments

1. clevername

Posts: 1436; Member since: Jul 11, 2008

If this was retroactive id be a very happy man.

71. frmrVZguy

Posts: 42; Member since: Mar 10, 2012

Hey PA, here's a funny fact for you. TMo still enforces contracts for those who got locked into them in the days just before the policy change to drop contracts. Even if upgrade was returned within 15 days. The prior policy was to force a new contract onto ANY calling plan change. So if someone upgraded from a WinMo PDA & data plan to an Android PDA and data plan - even though the 'service' was the same price and monthly allowance, it was a plan change and locked into a new 2 year that couldn't be rolled back when the device was returned within trial term of 15 days. Learned this the hard way - poor coverage not resolved with new hardware.

2. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So it's not desperate when T-Mobile does it, but it is if AT&T does it?

3. trickster_qc

Posts: 107; Member since: Jun 18, 2013

I think it's not the fact of reimbursing that is desperate but more the fact that AT&T is basically coping T-Mobile, while still offering less ( yes they announced it first but T-Mobile has been offering new stuff for months now and that 4th phase was the logical plan ).

5. Dante216

Posts: 32; Member since: Dec 18, 2013

It was called desperate because AT&T got wind of the fact that T-Mobile was going to do this, so they jumped the gun and announced their little bill credit promotion first.

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

That and they only did it for customers switching from T-Mobile.

9. papss unregistered

How does that make them desperate? They are no more desperate than tmob 's coverage is pathetic.. I'll take my better att coverage and pay more versus the Swiss cheese coverage/ lower selection of phones and pay less any day. tmob couldn't pay me to have their service. I travel and they don't have good enough coverage to warrant the possibility.

11. Augustine

Posts: 1043; Member since: Sep 28, 2013

Desperation apart, as a T-mobile customer, I can attest to its spotty coverage. While it's fine around my area, at home I get no signal bars. Traveling throughout the South usually poses no problems, but this Christmas I had no signal bars in the Detroit airport (it'd been years since I last had to walk around searching a good signal). Not to mention thinly populated areas, when family members on AT&T enjoyed 3G and I could barely use navigation with 2G. I'd be a happier customer if Uncarrier 4.0 were about massively expanding coverage.

20. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Augustine, here maps for win8 allows you to use navigation with no data connection...

21. rightcue805

Posts: 55; Member since: Jul 08, 2013

how does it not make them desperat? THEY ARE PAYING YOUR ETF FOR YOU TO COME TO THEIR COMPANY.... THEY ARE BASICALLY SAYING WE NEED CUSTOMERS SOO BAD THAT WE ARE WILLING TO EAT YOUR PHONE BILL TO COME AND PLAY IN OUR SAND BOX.. yes that is being very despreat

10. papss unregistered

You mean desperate like the CEO crashing a party of someone he regularly takes jabs at and appears jealous because his company is begging for customers on their half baked coverage?

17. Mxyzptlk unregistered

Sniggly sounds like you have a bone to pick with T-Mobile.

30. JerryTime

Posts: 468; Member since: Nov 09, 2013

Like your bone you pick with Motorola excessively?

34. Extradite

Posts: 316; Member since: Dec 30, 2013

That was funny, Jerrytime, you got Mxzy there. I was just about say that, but you said it.....

57. Mxyzptlk unregistered

Talk about a bad case of jock riding.

62. Extradite

Posts: 316; Member since: Dec 30, 2013

You use to befor, always have a go on Moto.

56. Mxyzptlk unregistered

I haven't said anything about Motorola.

32. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I have a bone to pick with any company which primarily does its marketing by attacking better companies. I was a happy T-Mobile customer for years. They screwed me over majorly, in a way that I still haven't quite recovered from. And their coverage sucks compared to everyone else's. They also have a history of dishonesty in their ad campaigns regarding their network and plans, and they were the only carrier who would charge existing customers more for phones than new customers as a matter of course.

35. papss unregistered

Go to tmobs Facebook page and read all the negative comments from its customers.. Talk about funny

36. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You're making yourself look pathetic by doing nothing but HATE on T-Mobile on a T-Mobile article... You stated your opinion earlier, now if you have nothing to contribute, then leave. Bye. Fyi, if you've ever seen Sprint's FB page, Twitter and IG, you'd know what frustration is.

41. papss unregistered

Still not as pathetic as this dude running this company.. also how is your "like" opinion any better than my "dislike"? You come onto WP articles all the time.. Plus haven't you been "limited" for your opinion where it doesn't belong? Me? Never pal.. point is I can comment in any subject I want just like you..

45. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Why are you hating on JL? This guy is raking in money to his company as every CEO should, and he's doing it pretty damn well. Me on WP articles? Please show me. Enlighten me sir. I've only been limited once, and that was calling John V out of his poor journalism and professionalism on the review of the Note 3. It didn't affect me at all since that was the busiest week I had with college. The difference between me and you is you fill your comments with hate rather than progressing with the discussion. What have you contributed to anything in the article that was positive? Sounds to me you've never had T-Mobile. -Typed from my Note 3 with unlimited LTE at 40mbps+ from T-Mobile

49. papss unregistered

I'm not sure if you didn't understand the first time or not but I can't do tmob because as a traveling professional they are not reliable enough. I have nothing against them other than that... As I've stated coverage and selection are the most important thing as a cell customer and they don't beat either vzn nor att period. Plus a guy that seems more interested in jabbing than actually improving what matters seems pretty pathetic... Also since you feel your opinion is more valid than mine I find your statements borderline absurd. you just got done saying in a WP article that a Lumia is only good for a camera but contributed NOTHING that was positive. typed from my Lumia 1520 with better LTE coverage from AT&T

52. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Provide link or your comment is invalid. -Typed on my Note 3 paying $70 for unlimited LTE

59. Mxyzptlk unregistered

His signal on att must have dropped.

60. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Comment #51 at the bottom.

50. papss unregistered

I'm not sure if you didn't understand the first time or not but I can't do tmob because as a traveling professional they are not reliable enough. I have nothing against them other than that... As I've stated coverage and selection are the most important thing as a cell customer and they don't beat either vzn nor att period. Plus a guy that seems more interested in jabbing than actually improving what matters seems pretty pathetic... Also since you feel your opinion is more valid than mine I find your statements borderline absurd. you just got done saying in a WP article that a Lumia is only good for a camera but contributed NOTHING that was positive. typed from my Lumia 1520 with better LTE coverage from AT&T

42. papss unregistered

Still not as pathetic as this dude running this company.. also how is your "like" opinion any better than my "dislike"? You come onto WP articles all the time.. Plus haven't you been "limited" for your opinion where it doesn't belong? Me? Never pal.. point is I can comment in any subject I want just like you..

58. Mxyzptlk unregistered

Better companies? Lmao. Name one way AT&T is better. Remember when they tried to buy tmobile and become the largest carrier in the us along with being the only gsm carrier? Companies attack each other all the time. All carriers have horror stories of screwing over customers. But them again most horror stories tend to be exaggerated. Btw AT&T's coverage isn't exactly the best. Uh huh, they changed all of that with the Uncarrier phase. Verizon claims to have the most advanced network but they've had several network outrages. You've made your point, and now you're sounding like a broken record.

61. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Good argument. +1

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