Watch the first ad for the Apple iPhone X right here

Earlier today, we showed you the official new product videos for the Apple iPhone 8, Apple iPhone 8s, Apple iPhone X and the Apple Watch Series 3. All four are narrated by Jony Ive in his inimitable fashion. Now, this morning, we can show you the first television commercial for the tenth anniversary iPhone. Running for approximately 70 seconds, the ad is called "Meet iPhone X."

Not only is the lack of a home button mentioned, the ad also shows the swipe up gesture that takes users of the phone to the home screen no matter where they are in the iOS 11 eco-system. New features include Wireless Charging, the A11 Bionic chipset and Face ID. The latter replaces Touch ID by using facial recognition to unlock the device and verify the user's identification for Apple Pay.

Can you name all of the sensors in the "notch?" You can if you study this video. It also gives you a run down of the specs found on the dual rear-camera setup. And AR can turn a simple video of a one-on-one basketball challenge into Jurassic Park!

The Apple iPhone X will launch on November 3rd. Will you be able to hold out until then?

source: Apple

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



1. Alter

Posts: 239; Member since: Mar 25, 2016

Animoji looks really creepy.

2. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

I'm still awaiting an article Titled *Watch Apple's iPhone X face unlock fail in just 1 minutes* Cos if this was a Samsung event HELL WOULD HAVE LET LOOSE

3. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Ad is way too sassy and blingy. Who was behind it?

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They've really lost their touch, its like a Microsoft ad from the 90s or something. Information overload, gimmicky features, floating text with quick transitions to more floating text....whatever happened to simple and functional.

17. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

Microsoft's Ad-Team could learn something from them.

24. ahmadkun

Posts: 702; Member since: May 02, 2016

they both could learn something from Samsung

18. Bfrenz

Posts: 285; Member since: Aug 26, 2012

I don't wanna upset LGBTQ people in the site,but the Ad looks like some Pride's sponsor Ad for me.

19. Jesseclark

Posts: 28; Member since: Jun 10, 2017

You know their ceo is G from lgbt. He will definitely use the money for the rights of them throughout the world.

4. cnour

Posts: 2305; Member since: Sep 11, 2014

Impressive as usual....


Posts: 2817; Member since: Oct 03, 2012

Sheep Alert!

7. cnour

Posts: 2305; Member since: Sep 11, 2014

Frustration Alert!


Posts: 2817; Member since: Oct 03, 2012

You think? Naahhh i just love taking a piss at iSheep!


Posts: 2817; Member since: Oct 03, 2012

Think only the AR is nice, but all other features are really old tech! But i can remember my old Nokia N8/N9 had a feature like AR, with Here Maps! Wireless charging 2012! Gestures 2011 Nokia N9 was the first. Oled screens more than 10 years. Face ID? Why not iris Scanner? So apple is selling old tech for a high price! But they presented like it is all new and top notch while it is not!

11. Iodine

Posts: 1515; Member since: Jun 19, 2014

Wow, quite technical ad from Apple. Really nice color theme though.

13. trojan_horse

Posts: 5868; Member since: May 06, 2016

The animation in this ad is quite impressive!

14. Modest_Moze

Posts: 184; Member since: Mar 23, 2015

Let's wait how the PA will give it's verdict on them? Probably will be the best phone that PA had to review.

21. administrateur79

Posts: 5; Member since: Sep 21, 2015


22. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Emoji that tracks your faces every move isn't revolutionary, it just feeds the paranoia machine. What were Apple thinking?

23. ECPirate37

Posts: 350; Member since: Jul 14, 2011

"You've never seen anything like it"... Unless you've bought an Android phone in the past two years. The only new thing is the emoji. I've been doing AR since Nintendo 3DS in 2011. I like the portrait lighting too. So I guess that's technically two new things since I don't know another app that does that.

25. Brewski

Posts: 738; Member since: Jun 05, 2012

@iPhoneArena, you already posted this yesterday in an article with other Apple vids. Please edit yourself, there is other phone news happening. No need to flood the page with nothing but Apple.

27. ibend

Posts: 6747; Member since: Sep 30, 2014

"recognize your face of millions of other faces" But there are billions faces in this planet :-/

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless