Apple has just unveiled three new iPhones - the iPhone X, iPhone 8 and iPhone 8 Plus - as well as a new Apple Watch Series 3.
And you know what this means, right?
We have a new Jony Ive video!
Watch and hear the Apple design chief talk you through all of the exciting new features of the iPhone X in a restrained and aristocratic British way that no one else in the world can.
Or watch all the other awesome Apple promo videos about the iPhone 8, iPhone 8 Plus and the Apple Watch Series 3. Your choice. (But we'd just rather rewatch Sir Jony Ive talk.)
And here are all the iPhone 8 and iPhone 8 Plus features in 8 seconds. Don't blink.
And here is one more stunning video about the iPhone X:
And here is a video about the Apple Watch Series 3...
Wait! There is one more! Take a look here: