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Watch Jony Ive's Apple iPhone X promo video (and iPhone 8, iPhone 8 Plus and Apple Watch Series 3 video spots)

Updated: Sep 12, 2017, 2:32 PM

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Apple has just unveiled three new iPhones - the iPhone X, iPhone 8 and iPhone 8 Plus - as well as a new Apple Watch Series 3.

And you know what this means, right?

We have a new Jony Ive video!

Watch and hear the Apple design chief talk you through all of the exciting new features of the iPhone X in a restrained and aristocratic British way that no one else in the world can.

Or watch all the other awesome Apple promo videos about the iPhone 8, iPhone 8 Plus and the Apple Watch Series 3. Your choice. (But we'd just rather rewatch Sir Jony Ive talk.)

And here are all the iPhone 8 and iPhone 8 Plus features in 8 seconds. Don't blink.

And here is one more stunning video about the iPhone X:

And here is a video about the Apple Watch Series 3...

Wait! There is one more! Take a look here:

source: Apple

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.