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Vitaminwater refreshes your handset

By Alan Friedman

Published: Jul 16, 2011, 11:22 AM

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Recharge your mobile electronic device at specific bus stops in major cities

Selected bus shelters in New York, Los Angeles, Chicago and Boston are providing more than just protection from the elements while you wait for your bus. Thanks to an advertising campaign from flavored water company Vitaminwater, ads at some stops include a 5 volt battery powered USB port that will allow heavy mobile electronics users to recharge their handset, MP3 player, and other mobile players. It's almost enough to make waiting for public transit bearable.

The bus stop chargers are part of the "You're up!" ads that show you how drinking Vitaminwater can revive you after a long, hard day. Come to think of it, almost every day is a long, hard day for our precious mobile devices. Constantly on the go, asked to push its performance to the edge despite having to work under all conditions. We ask a lot of our mobile devices and the least we can do is make sure that their energy is up to the tasks we demand them to do.

source: CreativityOnline via Crackberry

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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