Virgin Mobile USA wants to add touchscreen handsets to their line up
Because Virgin Mobile is a Mobile Virtual Network Operator and resells access to the Sprint Nextel network, it has lower overhead than most other carriers who have to buy spectrum from the government and build and keep up cellular towers. The carrier offers both monthly and prepaid plans and actually grew their accounts last year by 6% to 5.4 million as the economic downturn forced many cell users to switch to prepaid plans from monthly contract payments. Schulman also said that it wouldn't surprise him to see more pressure on pricing in the business. And with 20% of the company's revenue coming from services other than "voice", the CEO says that the sweet spot in Virgin's market is both voice and messaging although the definition of the latter now includes social networking.