Virgin Mobile USA renew their agreement with MTV Networks
Virgin Mobile USA and MTV Networks announced that they have renewed their partnership, which started in 2002 with the launch of Virgin Mobile USA, in order to provide subscribers with access to innovative music and entertainment programming from both MTV and Comedy Central. According to the agreement, in addition to being an advertising sponsor for the Video Music Awards (MTV's annual celebration of the year's best music videos), Virgin Mobile will also sponsor two of MTV's most-popular daily programs - Total Request Live (program for viewer's favorite music videos) and Direct Effect (Hip-Hop, Rap and R&B party program). In return Virgin Mobile will be the exclusive wireless carrier for both of these shows' branded mobile content. Users will also have access to exclusive graphics, games, alerts and sweepstakes entries via specially built WAP-based microsites. Besides offering TRL and Direct Effect content, Vitgin Mobile will continue to provide its subscribers with other non-exclusive mobile programming from MTV and Comedy Central, such as Daily Show headlines, Joke of the Day Alert, etc.