Verizon's new CEO Ronan Dunne shows Legere-like social media skills with a direct hit on Sprint

Verizon's new CEO Ronan Dunne shows Legere-like social media skills with a direct hit on Sprint
Just yesterday, we discussed Verizon Wireless' new CEO Ronan Dunne, who is the former CEO of British wireless carrier O2. We speculated that Big Red might have jumped on Dunne because of the latter's use of social media, which immediately calls to mind John Legere. T-Mobile's CEO is known for staying in close touch with customers via Twitter, Periscope and other social media sites. With his long hair, T-Mobile magenta attire, wit and a focus on customers, Legere has turned T-Mobile into the most innovative and exciting wireless operator.

Dunne doesn't have the long hair (yet) and most likely he won't match Legere's informal 'rock star' look. But Dunne might just have the Legerian touch when it comes to answering his rivals on the internet. Sprint had sent a tweet to Verizon which included its current advertising slogan. The tweet read "Verizon here's a History lesson. It's 2016 & all networks are great. Y charge high rates of the past?" Former CEOs at Verizon Wireless like John Stratton and Lowell McAdam wouldn't get involved in this kind of troll-baiting. But there is a new sheriff in town at Big Red, and he does have social media skills.

Dunne sent off a reply worthy of his counterpart at T-Mobile. "I think you mean all networks are great some of the time - only some networks are great all of the time," he responded. Verizon customers might be thrilled to find that they now have a CEO who knows how to use social media, and doesn't mind taking a shot at rivals. Now the next step is for Dunne to start emulating Legere in other ways, such as offering Verizon customers many of the perks that T-Mobile has become famous for.


source: @sprint, @ronandunneo2

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10 Comments

1. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

That will never happen...it would make them "a cut rate company", and they like raking customers over the coals for 49% gross profit margins.

2. torr310

Posts: 1690; Member since: Oct 27, 2011

Just marketing....something more substantial?

3. wtmana

Posts: 56; Member since: Nov 27, 2013

T-Mobile change the market

8. Derekjeter

Posts: 1546; Member since: Oct 27, 2011

Verizon moved to attacking Sprint since T-Mobile beat them in the speed test and they know it.

11. Acdc1a

Posts: 475; Member since: Jan 21, 2016

Verizon is congested in many major Metros. Miami and Detroit are 2 that T-Mobile absolutely dominates them.

4. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Hey Verizon. You know what to do ?

7. Derekjeter

Posts: 1546; Member since: Oct 27, 2011

I'm here to speak on something that I thought would never happen. In the last couple of weeks my job had mention they were leaving ATT and possibly going with Verizon. I already have ATT as my personal so having Verizon work phone and ATT personal phone, I thought I would have the best set up. Well yesterday my work brought the new phones and behold they did not go with Verizon but with T-Mobile. NO!!!!! Why!??!??. I like many others bash that carrier for putting them selves in the Verizon category. Well I tried the phone (6s plus) for 10 minutes but turned it off right after. This morning I powered the phone back up grabbed my Nexus 6p and drove to work. On my route I noticed my Nexus 6p loose a couple of bars in a certain part of the freeway, just like it does everyday. One thing caught my eye, the T-Mobile iPhone still had all bars. Getting to work All my phones always switch from LTE to slower 4g signal, T-Mobile phone stayed with 3 bars under LTE while my nexus was with one bar in 4g. I work in a warehouse and most carriers loose connection or have poor connection even Verizon goes down to 2 or 1 bar of LTE. Not Tmo the phone kept the 3 bars and sometimes would go up to 4. Not only that I ran a speed test, ATT downloads at 4mbps but Tmo got 21mbps. During our mid shift meeting, all of us were talking not about work, but of the great service Tmo had in the building. Once I got out of work I tried the phone in places I knew had low reception for ATT and let me tell you the Tmo phone has not lost the speedy service and people say I sound better more clear on that phone. I couldn't believe it! I am probably the biggest Tmo hater but I'm here to say I was wrong and I will be moving to Tmo with my personal line on Saturday. I know my story is long but i wanted to speak on the issue which a lot of people still don't believe. All I'm gonna say is try it people. Try Tmo it will blow your mind. If I knew how to upload pictures I would show you the speed test side by side.

9. snatchlax17

Posts: 52; Member since: Dec 07, 2010

You can thank Band 12 for its awesome building penetration. I've always had VZW and a few years back got Tmo for my iPad. I've had instances where Tmo was better than VZW the few times I've looked (I don't carry around my tablet everywhere or have the luxury of a work and personal phone to compare). Tmo makes a very strong case for itself with its better coverage than years back, good service indoors, as well as competitive pricing. If I ever get forced out of my Unlimited data on VZW, Tmo would be the carrier I would switch to.

10. gersont1000

Posts: 473; Member since: Mar 13, 2012

It's good to see that you have finally seen the light! I remember you writing several times that TMobile would NEVER reach Verizon quality and putting down TMobile customers, and I could only think how wrong you were. Good to see you realize the great deal that TMobile is. You'll love it even more after realizing that you get so many other things besides good signal, like international calling, no overage charges, phones before the release date if you pre-order, and free stuff! I can only imagine how much better it will be when they incorporate the 600MHz spectrum they are bidding on!

12. Acdc1a

Posts: 475; Member since: Jan 21, 2016

After all the Sh*t you've given me for sharing my personal experience with T-Mobile you simply spewed the uninformed hatred for them. Welcome to the light.

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