Verizon decides not to go ahead with its "Network Optimization" plans for 4G LTE subscribers

Verizon decides not to go ahead with its
Late in July, we told you that Verizon would start slowing the data speed of its grandfathered customers receiving unlimited LTE data, on October 1st. To be among the customers involved, you would have to be enrolled in an unlimited data plan and be among the top 5% of data users on the carrier's 4G LTE pipeline. The data slow down would take place only when trying to access data using a crowded cell tower. But just as the plan was supposed to take effect, Verizon announced today that it will not go ahead with this so-called "Network Optimization."

Instead of slowing down its customers' LTE data speed, Verizon says that it is going to focus on delivering "exceptional mobile service to every customer." Big Red's goal? "To manage broadband issues so that American consumers get the world-class mobile service they expect and value."

Verizon originally planned to use the "Network Optimization" as the carrot and stick to get its grandfathered unlimited customers to switch to a more expensive plan with limited data. Today's announcement by the mobile operator could mean that it has decided not to antagonize its customers. Or, it might mean that Verizon has another plan up its sleeve, in an attempt to get grandfathered customers to switch plans.


source: Droid-Life

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14 Comments

1. QWIKSTRIKE

Posts: 1459; Member since: Mar 09, 2010

Like AT&T you can't give new customers 30-300gigs of data and throttle people that use 15-20gigs. There is no justification of this happening.

10. TheMan

Posts: 494; Member since: Sep 21, 2012

Clearly, the threat -- or promise -- of FCC pressure "helped." My question: Why doesn't the Agency do the same with TMO and the others who do so?

2. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

So I wonder how many on legacy unlimited data plans switched to the tiered data plans because of this?

11. Salazzi

Posts: 537; Member since: Feb 17, 2014

I actually did. I'm friggin mad as hell!

14. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Sorry for your loss.

3. naittosan

Posts: 241; Member since: Jun 28, 2014

Lighten up their doing the right thing.

4. av911 unregistered

That's because they're forced to, since the FCC was on their ass.

5. seanwhat

Posts: 321; Member since: Jul 11, 2013

for the wrong reasons. not because they care about their customers, but because they're scared they'll leave.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Giving these huge increases in data to many customers is pretty much proof that what the telecoms were doing to their legacy customers was completely full of crap. A while back, it came out that unlimited data could be sold at $10/month and still make a profit. So even at the new rates, the telecoms are still screwing people over. Selling legacy unlimited data at $30/month is still a lot of profit for the telecoms. But not as much as the fixed data caps and outrageous overage fees.

12. 14545

Posts: 1835; Member since: Nov 22, 2011

They were making a profit on the 30 dollar unlimited plans when they debuted them with 3g. From what I recall, it costs the a fraction per mb of data on the LTE networks than it ever did on the EVDO network.

7. Slammer

Posts: 1515; Member since: Jun 03, 2010

---"Verizon originally planned to use the "Network Optimization" as the carrot and stick to get its grandfathered unlimited customers to switch to a more expensive plan with limited data."--- Maybe the consumers were wise enough to see through the bogus offering and didn't jump off the bridge. So, VZW felt the rise of a possible customer backlash would be more a hinderance.  John B.

8. johnbftl

Posts: 283; Member since: Jun 09, 2012

Well, seeing as they kicked most of us off 2 years ago with that round of upgrades, the “optimization" wasn't needed. Verizon's coverage is great and all, but I think it was a bunch of crap when they forced us to do that.

13. 14545

Posts: 1835; Member since: Nov 22, 2011

I don't know what you mean kicked off. I still have two unlimited lines(the only two that ever had data) and one dumbphone for my mother. So I'm not sure how you were forced off. Unless you mean you wanted a new phone. Which I agree, is BS, but that's not force.

9. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

oh i'm sure the FCC had something to do with this and i'm sure AT&T will be the next ome to be checked on this.

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