Verizon to expand "Network Optimization" to unlimited LTE customers

Verizon to expand
Mobile data networks need to be very good these days. People use a ton of data, and expect certain speeds, especially if you are spending the money to be on Verizon's network. A few years ago, Verizon began what it called "Network Optimization", which essentially meant throttling its biggest data hogs, with the rationale being that it would make the network more reliable for everyone. At the time, 4G LTE users were left out of the practice, but that is about to change.

Apparently, Verizon will start to include LTE customers in the "Network Optimization" as of October 1st. Verizon is expected to make the announcement on August 1st, but it has already quietly altered the Network Optimization FAQ site to remove the caveat that said, "If you have a 4G LTE device you will not be impacted". This change will only affect a small set of users, though. Specifically, you have to be one of the top 5% in terms of data usage, enrolled in an unlimited data plan, have fulfilled your minimum contract term, and be attempting to use data in a site experiencing high demand. 

That's a lot of conditions to be met in order to experience any throttling. Verizon gives options to avoid throttling, but most basically boil down to simply keeping track of how much data you're using, and use Wi-Fi when possible. In the end, it may be a small change for a small set of users, but it still amounts to users not quite getting what they pay for. 

*Update* It seems that Verizon didn't like our use of the word "throttling" and wanted to clarify why this "Network Optimization" practice is not the same as throttling. According to Verizon: 


It seems like semantics though, especially since we were clear to explain that your speeds would only be reduced under very specific conditions, just as Verizon mentions. 

FEATURED VIDEO

24 Comments

1. BG1121

Posts: 1; Member since: Jul 24, 2014

Would would think the way mobile is evolving and how everything is so data driven that the networks (Verzion) would be equipped to handle unlimited data users with no problem. Im sure they are capable of offering both data limit plans as well as unlimited plans but I guess Verizon does not want to invest in that.

3. npaladin2000

Posts: 165; Member since: Nov 06, 2011

Why offer unlimited when you can overcharge for overages?

5. fzacek

Posts: 2486; Member since: Jan 26, 2014

They just want $$$$$$$$$$...

7. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Throttling the unlimited customers will drive them away to T-Mobile.

10. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"They just want $$$$$$$$$$..." Yep, there are many studies showing that (and Verizon execs have admitted) their networks are way under capacity. As Verizon just added XLTE, you can be sure they are way under capacity now. It will take a few steps, but Verizon will reduce their unlimited data to be the same as ATT's -- 5GB and then throttled. If you want more than 5GB high speed data, you will be forced to one of the more expensive plans. As T-Mobile's LTE network is still quite small compared to Verizon's, very few customers will leave Verizon, at least for now.

2. Federated

Posts: 263; Member since: Mar 06, 2010

I'm happy with T-Mobile. No throttling on their Unlimited Everything plan.

4. naittosan

Posts: 239; Member since: Jun 28, 2014

Yes but what if T-Mobile doesn't have service in your area.

6. wilsong17 unregistered

Not t-mobile problems

14. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Don't be naive, Yes!!! it is their problem. It explains why they are the fourth carrier, or in last place, and have such a high churn rate.

19. rdaex

Posts: 152; Member since: Oct 24, 2012

Uh.... wat? They lost customers WAY less than Sprint, and thats WITHOUT contracts to keep people locked in. Another quarter or so and theyll be 3rd, over sprint. Fromhttp://investor.t-mobile.com/Cache/1001186494.PDF?Y=&O=PDF&D=&fid=1001186494&T=&iid=4091145 Record low branded postpaid churn of 1.5%, down 20 basis points sequentially and down 40 basis points YoY Sprint: Total retail postpaid churn 2.18 %

12. teerex42

Posts: 221; Member since: Jun 14, 2012

False it's not truly unlimited like vzw until October 1st lol

8. iammobilechris01

Posts: 11; Member since: Apr 01, 2013

You knew it was coming.. Time to say good bye sucky Big red y'all and Hello +T-Mobile​! I'm happy with T-Mobile. No throttling on their Unlimited Everything plan.

9. givemetacos

Posts: 16; Member since: May 12, 2014

It sure is great living in an area that has a ton of T-mobile coverage just gets better and better every month here.

13. teerex42

Posts: 221; Member since: Jun 14, 2012

False tmobile is not unlimited they throttle after 5 I think it is might even be 2 read the small print!

16. Federated

Posts: 263; Member since: Mar 06, 2010

Nope. I hit about 25gb per month (on average). No slowing down. I still average 40mbps when I my 20th GB consumption.

18. hockc17

Posts: 13; Member since: Apr 01, 2014

I hit the 60 GB mark last month and no throttling

20. rdaex

Posts: 152; Member since: Oct 24, 2012

How is it that people think they so right about things they know nothing about?!

22. npaladin2000

Posts: 165; Member since: Nov 06, 2011

1: Fanboyism 2: Employed by competitor's marketing division. :)

11. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Sooooooooo, what you're saying is, download everything iCan before September, 30, 2014, aka 'D-Day'!

15. torr310

Posts: 1619; Member since: Oct 27, 2011

I pay $65/month to Verizon and have 450 mins talk plus unlimited data. I would not switch to Tmobile because it will not save me money and I don't get subsidiary phone.

17. 14545

Posts: 1835; Member since: Nov 22, 2011

You won't get a subsidized phone with that plan anymore either. In fact, your only upgrade option is to pay full price. I say this as a VZW customer... With unlimited data. Also, you know as well as I do that eventually ULdata is going the way of the dodo.

21. wkm001

Posts: 145; Member since: Feb 04, 2014

I'm pretty sure everyone would agree that throttling is when two people standing beside each other don't get the same level of service. This seems to fit.

23. Mrbk07

Posts: 2; Member since: Jul 26, 2014

So I have vzw unlimited data I use 100 to 250 go a month and have not been slowed down. I live in a rural area where it just them and att. We have a local isp that give u 2.5mbs Internet speeds where with my phone I can get double to triple that. So what's better? Side note this in my only source of Internet.

24. 14545

Posts: 1835; Member since: Nov 22, 2011

That's the problem FWIW. It's stuff like this that is partially to blame for us losing unlimited data. I have UL, but I use at most 10 gb in a month. I also have home internet.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.