VAIO tries to impress again, takes the Android route this time


After Sony took the surprising decision to sell its VAIO division three years ago, the Japanese investment fund that bought it thought it would be wise to use the newly acquired brand to enter the smartphone industry.

Unfortunately, things didn't go as planned, as the first VAIO smartphone that was launched in 2016 was powered by Windows Phone, a platform that's almost dead today. Dubbed VAIO Phone Biz, the Windows Phone smartphone looked very well design-wise, but it wasn't that impressive when it came to hardware.

Even if VAIO Phone Biz's sales must have been disappointing, it looks like the Japanese company is determined to fix any mistakes it made when it launched the smartphone last year.

However, this time VAIO is going the Android route in an attempt to reshape its smartphone business. Not willing to spend any extra resources for R&D, VAIO launched the same handset introduced last year, but now running Android OS.

The new handset is called VAIO Phone A and sports a 5.5-inch HD (720p) display. It's powered by a Qualcomm Snapdragon 617 processor and packs 3GB of RAM. The only improvements over the Windows Phone model seem to be the addition of dual-SIM support and a couple of 3G radios.

Sadly, the smartphone runs Android 6.0 Marshmallow, so you're not even getting the newest version of the OS. VAIO Phone A is supposed to be launched in Japan (maybe in other countries too if people want it) on April 7 for $225.



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8 Comments

1. medtxa

Posts: 1655; Member since: Jun 02, 2014

Is there any hope for them to compete in android market If they stupid enough to sell windows phone in 2016?

2. tangbunna

Posts: 474; Member since: Sep 29, 2016

sadly, out of dated.

3. jellmoo

Posts: 2563; Member since: Oct 31, 2011

You know what people want? A 720p, 5.5 inch screen device using a processor from 2015 running an old version of Android! And they want to spend $225 on it! Said no one ever.

4. hurrycanger

Posts: 1760; Member since: Dec 01, 2013

... and look at that bottom bezel, lol.

6. ibend

Posts: 6747; Member since: Sep 30, 2014

and that rear-facing speaker

8. Phonehex

Posts: 759; Member since: Feb 16, 2016

for 100$ it might be of some value.

5. TypicalGeek

Posts: 213; Member since: Feb 19, 2015

When you think buying an iPhone is a ripped off, this is just stupid.

7. mixedfish

Posts: 1552; Member since: Nov 17, 2013

Think again, even iPhone 5s is still more expensive than this.

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