Kantar's latest report reads like an eulogy to Windows phones

In its opening statement, Kantar says: "It is clear that there will only be two smartphone ecosystems moving forward – iOS and Android. To succeed, phone manufacturers will have to play by those rulebooks." While most people have known this to be fact for a while now, it coming as a conclusion to actual data gives it all the more credibility, meaning now it's more than official that there are no alternatives left for consumers besides the big two.

Moving on to the meat and potatoes of the report, a few highlights from the past three months:

As for the ill-fated Windows 10 Mobile, apparently 1.3 percent of United States sales are of devices running the OS, though that is half of last year's numbers. Windows, which is traditionally much more popular in Europe, continues that trend by having a somewhat higher market share there, with Italy's 4.4 percent being the clear outlier. BlackBerry OS and BlackBerry 10, however, did even worse than that, scoring less that one percent in every market measured.

Unsurprisingly, Apple's iPhone 7 is the best-selling phone in Urban China, but Huawei is the largest vendor in the region. Following them are other local manufacturers, including Xiaomi, Oppo, and Vivo.

A particular focus is put on last month's Mobile World Congress in Barcelona, which showed a clear trend of throwbacks to previous eras, such as Nokia and BlackBerry's respective brand revivals. The same goes for the devices presented, too, but not for operating systems, as Kantar is adamant that the OS race is now and onward between two players only.

source: Kantar Worldpanel via Neowin