Ahead of its New York event (today @ 9AM PDT), HTC announced its new 'UH OH' customer protection program. Available to US customers who purchase the new HTC One M9 or a new HTC One (M8) prior to August 31, 2015, the program will make them eligible for one free replacement within the first year in the case of a cracked screen, water damager, or carrier switching. Additionally, customers who don't pick up 'UH OH' within the first 12 months will receive $100 towards the purchase of a future HTC One smartphones.
HTC 'UH OH' Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t opt for 'UH OH' Protection with their M8 or M9 within the first 12 months of buying the device will receive a $100 credit towards the purchase of a future HTC One smartphone.
According to HTC America president Jason Mackenzie, “While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One."
So, how does the program work? Well, 'UH OH' Protection is automatically provided with the new HTC One M9. Customers can call HTC Care at 1 (866) 449-8358, and an HTC Care team member will arrange a replacement phone within two days. If you backed up your smartphone before the accident, you'll be able to restore its contents from the cloud via HTC Backup.
All of this is really convenient, but before you can rely on HTC Care, we recommend you have a look at the service's terms and conditions beforehand. For example, you won't be applicable for replacement if the device's IMEI number has been made illegible, if you modified your phone (this probably includes rooting), or you handled your smartphone recklessly.
HTC LAUNCHES INDUSTRY-LEADING UH OH PROTECTION WITH THE ALL NEW HTC ONE M9 TO ENSURE THE WORLD’S BEST LOOKING SMARTPHONE STAYS THAT WAY
Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.
Bellevue, WA, March 18, 2015 —Because bad things happen to good smartphones, HTC America Inc. unveils UH OH™ Protection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.
HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.
“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”
Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:
69% of respondents said they have damaged their phone in the past 12 months, and 47% of those that have repaired their phone spent $100 or more, while 25% are currently using a damaged phone “While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”
How UH OH Protection Works UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.
For more information, visit www.htc.com/us/uh-oh-protection.