U.S. smartphone penetration reaches 44%, led by Android

U.S. smartphone penetration reaches 44%, led by Android
44% of Americans carry around a smartphone, up from just 18% two years ago. And when it comes to the platform most used by these smartphone packin' Americans, the leader is Android with a 44.2% share. Breaking the data down even more,  Apple iPhone users accounted for 28.6% of the smartphones in use in the country. Android manufacturers were led by the 15.8% share owned by HTC. Motorola handsets were found in the palm of 10.7% of U.S. smartphone users while Samsung models tallied a 10.4% marketshare.

No surprise that of the 25,000 Americans surveyed by Nielsen, those 25-34 years old had the largest smartphone penetration with a stunning 64% of those in that age group owning a smartphone. That figure dipped to 53% for those in the 18-24 age bracket. And when looking at which platform is favored by specific age groups, Android was the winner. In the 18-34 range, 47% owned an Android phone while 29% were cradling an Apple iPhone.

No matter which smartphone they use, Americans love apps. 62% of U.S. smartphone users have downloaded an app with gaming the top category. Earlier this week, we reported that a Nielsen study found Facebook and Angry Birds to be the top installed apps for the green robot. While older users are installing those two apps along with some of Google's productivity offerings like Gmail, younger users are loading their phone with apps like Pandora, Words with Friends and YouTube. Web usage is also increasing with the number of those smartphone users using the browser on their phone rising by 45% over the last year.

Despite Android's marketshare lead, Nielsen found that when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone.

source: Nielsen via PCMag

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12 Comments

1. buggerrer

Posts: 306; Member since: Sep 21, 2011

Be the first one to post a comment! after moa!

2. sorcio46

Posts: 435; Member since: Jul 27, 2011

Everyone loves the little greeny droid :D +1 For Google

3. gallitoking

Posts: 4721; Member since: May 17, 2011

bla bla bla bla... when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone."... this is what i understood

5. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

and que the blah blah blah Apple only has 3 phones vs several Androids, get over it

7. ZEUS.the.thunder.god unregistered

thats is what expected from you

9. Dmann

Posts: 165; Member since: Oct 17, 2011

Nobody has any doubt of what you understood from the article.

10. SleepingOz unregistered

chatting about how crappy the apple iphone is compared to their DROIDs!

4. tacohunter

Posts: 408; Member since: Nov 06, 2011

So in a week from now it's: smartphone penetration reaches 45%, let by android. 7 days later: smartphone penetration reaches 46%, let by android. And so on. And ios will grow of couse with them.

6. tacohunter

Posts: 408; Member since: Nov 06, 2011

And BB will sadly die. :(

8. LuisE24

Posts: 11; Member since: Aug 03, 2010

Google can help buying BB.

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You're cute. Can I keep you?

* Some comments have been hidden, because they don't meet the discussions rules.

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