Two new official videos promote features on the HTC U11

Two new official videos promote features on the HTC U11
We've often taken pot shots at HTC's marketing department, and quite honestly the comments were well deserved. Who could forget the alleged $12 million paid to Robert Downey Jr? The end result was one bizarre ad that probably cost HTC sales rather than added to them. Surely HTC wishes that it had that $12 million back. Hipster Troll Carwash indeed. And the subsequent ad for the HTC One (M8) that starred Gary Oldman was just as ineffective.

Today, HTC posted two new video promos on YouTube dealing with some of the features on the recently introduced HTC U11. Both videos are a major improvement over the company's past promotional efforts. One video, titled "Squeeze to capture your brilliant moments," shows how Edge Sense can be used to activate the shutter on the front-facing selfie snapper. And with the IP67 certification rating, you can jump into ye olde swimming hole and record the action. The small print on the video does note that while the phone can be submerged to a depth of 1 meter (3.3 feet), water damage is not covered by the warranty. That also applies to IP67 and IP68 rated phones from other manufacturers like Apple, LG and Samsung.

The second video, "Made to be heard," focuses on some of the audio features on the HTC U11. For example, with the USonic headphones, sound is "tuned" specifically to your ear. And with Active Noise Cancellation, outside noises melt away like magic with the earphones on. And with Acoustic Zoom, as you zoom into a subject on video, the volume pertaining to that subject gets louder.

Check out the the two videos by clicking on the video slideshow below.


source: HTC (1), (2)

Related phones

U11
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(24.5h 3G talk time)

FEATURED VIDEO

23 Comments

1. androiduser

Posts: 510; Member since: Jun 18, 2014

Boring day..

5. Ibiza

Posts: 14; Member since: Jun 01, 2017

Watch Michael Fisher's review on the HTC U11 , perfectly sums it up.

6. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

In his review he basically says that the phone is outdated and gimmicky and don't buy it . His conclusion is the best. if you wanna spend 600 , you rather spend a little more and get a Flagship like S8 or spend 400-450 and buy the one plus 3t or the one plus 5 which is gonna come out soon. I agree. Please be Quietly brilliant and buy something better !

8. Hyperreal

Posts: 361; Member since: Oct 08, 2013

His review is full is $hit this time. I already know there are many who appreciate the true power of u11 not fooled by gimmicky infinity display. S8 has nothing special besides that.

10. rnagic

Posts: 215; Member since: Jul 13, 2014

Hahaha, Hyper is soooo salty.

19. omnitech

Posts: 1131; Member since: Sep 28, 2016

Nothing Gimmicky about a Note 7, that doesn't explode, in the size of GS7 combined with the sexiest design ever made. That's brilliant and I would be shocked if it doesn't clean up the awards this year.

14. perfectnine

Posts: 201; Member since: Mar 11, 2016

His conclusion is the best for you only because you have already been prejudiced against this phone, hence your opinion is biased and worth ignoring. Unless you have had the phone and feel the same way, you can't say his conclusion is the "best".

16. kasemapiwat

Posts: 22; Member since: Jun 17, 2014

Samsung always overate phone due to their marketing. Yes, Hardware is top but software need to be revamp. Poor ram management, Poor reception(for Exynos model), Poor fingerprint position. Poor battery compare to the U11. While U11 give you better audio, camera, battery also performance which will be the same after use for a year unlike Samsung. Please be considering.

20. omnitech

Posts: 1131; Member since: Sep 28, 2016

Sorry, that's just not correct. lol

22. rramos76

Posts: 2; Member since: May 28, 2013

The majority of reviews out there say otherwise. To even come to the conclusion that this reviewer is suggesting not to buy is tell me, you have not even seen or touched the phone in person. The price of the U11 is the best price right now in the market. The camera score and design alone knocks the One+3T out of the discussion. The S8 (which is basically an s7+++) has no bezells, but that basically ruins the aspect ratio with regards to certain apps, videos, etc. I will be quietly brilliant and buy the U11.

11. medtxa

Posts: 1655; Member since: Jun 02, 2014

This phone is improvement over the predecessor on design, at least way better than Sony XZ premium shabby build and over dated design.

23. omnitech

Posts: 1131; Member since: Sep 28, 2016

XZ has a 4K display though and 960fos slo mo. I would take those over squeezing anyday, unless you are talking about squeezing some breasts.

21. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

dude, the phone is awesome...im getting one for me and my wife... hahaha, no, im not. sales will be crap like the htc.10. shame. the phone has good specs. looks is garbage, and no headphone jack was a bad choice. but people just dont like htc like they used to. the numbers show this.

2. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Quitely brilliant. I'm ordering this now.

3. Furbal unregistered

Pre ordered mine just after launch, hoping they ship early...

9. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I hope so too. Enjoy.

4. Hyperreal

Posts: 361; Member since: Oct 08, 2013

Great phone, priced just right. I will support HTC this year. They deserve it.

7. Pureviewuser1

Posts: 156; Member since: Mar 28, 2016

Great im in

12. combatmedic870

Posts: 986; Member since: Sep 02, 2015

I'm ordering one as well. PA's battery life results were awesome. I'll probably wait for the red model, unless I get impatient. Then I'll buy the black. Has a top of the line processor- check Has a Micro SD card slot - check Has waterproofing - check Has a top of the line camera(with slow mo in 1080p) - check Has incredible battery life(hour longer vs the S8+) - check Has stereo speakers - check Has the ability to have the bootloader unlocked - check check Cons Doesnt have the latest design (I guess I should tell people that are still rocking S4's, s5's, S6's, S7's and iphones that bezels so out this year) No head phone jack. I'm not a fan of capacitive buttons at the bottom. I like on screen buttons.

13. A_A_A

Posts: 225; Member since: Jan 23, 2017

Dated design, no 3.5 mm jack, colors are definitely not for serious people. S8 is not perfect at all but at least it looks modern and has 3.5 mm jack. U11 looks like one of thousands phones currently on market (mostly in budget category) and it makes it really bad choice in premium segment.

15. trojan_horse

Posts: 5868; Member since: May 06, 2016

HTC U11 is still getting me to decide whether to hop on it or not.

17. amats69

Posts: 1527; Member since: Nov 12, 2012

Camera and audio is awesome man..U wont regret..

18. Iyus76

Posts: 20; Member since: Feb 12, 2016

htc u11 anytime. s8 is nothing special beside the screen, at least for me.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.