Gary Oldman uses the power of suggestion in new HTC One (M8) ad



We won’t mince words, HTC’s marketing initiatives of late have not been all that great. We had high-hopes that a dynamic entertainer like Robert Downey, Jr. would bring a new flame to the brand’s identity. The last time we heard from him, it was via a yawn-fest of a video that related nothing of what the fabulous HTC One (M8) can do.

When Gary Oldman joined the marketing fray, our hopes for a new energy in the marketing were dashed initially. There is some appeal to the production as a whole, but when no time is spent actually talking about what HTC’s new flagship can do, it is 30-seconds or a minute lost.

The more straight forward approaches from HTC’s competitors like Samsung and Apple are entertaining and informative. However, we will tip our hat to Oldman’s power of suggestion, and he didn’t even need the metronome to drive the point home, “So go ahead, ask the internet.”

That is sound advice, the HTC One (M8) has received high-praise across the board, and when it comes to Android powered devices, the M8 is arguably the best built of the bunch. If you are not going to cheer on your own product, aside from saying “buy one,” you might as well point interested people to where the cheering is going on to help them make a decision.

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27 Comments

1. iCloud

Posts: 128; Member since: May 15, 2014

The internet says iPhone or Samsung lol

2. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

I asked the internet today, this is what I found.https://www.youtube.com/watch?v=MjXgWqJKROE

3. Supraman21

Posts: 467; Member since: Jun 09, 2010

Other than the crappy camera, it beats the GS5 in every area.

4. galanoth

Posts: 428; Member since: Nov 26, 2011

I think the only thing the M8 has objectively better than the GS5 is the speakers and low light photography. Design is subjective. Sense vs Touchwiz is subjective. LCD vs AMOLED is subjective. Metal vs Plastic is subjective. It is fact the M8 speakers and low light photography are better than the GS5.

6. iCloud

Posts: 128; Member since: May 15, 2014

I agree, the speakers and sense are enough to beat samsung but then again its a personal choice. I think HTC is not there yet to be known. I asked my family members (siblings and cousins) to see what their response was for the m8. Note: a lot of them use an iphone. Question: What do you think about the new htc one m8? Responses: What is an htc? Is that a samsung phone? I don't know what phone. Is that new name for the new apple iphone? They made that diamond phone right. (i was shocked to hear this one) This is the responses i got. To me people know samsung, iphone and flip phones. A lot of normal consumers don't even know what htc is. Here's a funny one, my co-worker has an htc droid incredible and says he has a "droid phone" not even familiar that its an HTC or what HTC company is...

14. andrejx

Posts: 30; Member since: Oct 28, 2012

you do know about the audio recording on m8 vs s5? and the overall quality of audio output (earphones and speakers) on m8 vs s5? and sens or touzchiwiz isnt subjective. you can see that maaaany reviewers stated that sense in more light, fast and responsive than touchwiz. but yes the look of the skin is subjective.

7. The13thKing

Posts: 849; Member since: Feb 26, 2014

oh no it doesn't. the 10mm thickness and bulky design, the non ip67 and non fingerprint and non heart rate. the inferiority of sense versus touchwiz ( and no don't start about touchwiz, it has the most features in the android world and no wonder it sells like crazy and no don't start innovating about lag, i have a Mega 6.3 running on a dual core s400 and 1.5 gbram and never had a single lag although i use it maybe like 13 hours/day), then comes talking about the amazing screen, here, htc would like to just .. go to h*ll .. RIP bankrupt htc, please join Nokia and the others.

10. Supraman21

Posts: 467; Member since: Jun 09, 2010

You barely notice the thickness differences. Really, your gonna complain about 1mm?? The finger print sensor works terribly. Samsung should just get rid of that stupid home button. The heart rate sensor is a gimmick because you can just download an app and use the flash on your camera to do the same thing. Ohh what? Water proofing is now important? Get out of here. I've never once had a problem with getting my phone wet. You're an idiot if you jump in a pool with your phone in your pocket. Any phone can survive getting a little wet in the rain. Its not needed and it only adds to make bezels bigger. Look at the size of the bezels of the GS5 to the 4. They got bigger! Sense is smoother, more consistent, less gimicky, and less gingerbready in looks. Lag is still there. Look it up on youtube. The screen doesn't blow my M7 or the M8 out of the water or anything. I've seen them side by side and I prefer HTC's screens. Samsung does'nt deserve the sales they get. They keep rehashing the same ugly design, keep using the same cheap materials, throwing gimmicks and stupid "features" at the wall and seeing what sticks. Touchwiz is horrendous looking and laggy.

11. maccess

Posts: 742; Member since: Jan 16, 2013

Yaawn.. say what you want hater.. s5 still the better choice.. ask the world..

24. Supraman21

Posts: 467; Member since: Jun 09, 2010

Justin Biebers "Baby" song is the most played video on youtube. Does that mean he is a good artist? lol People only choose the Samsung becuase of marketing

12. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmaooooooooooooooo 1.5 mm of thickness and huge bezels are barely noticeable? the GS5 has an IP67 certification that's why the big bezels. what excuse does htc has? oh touchwiz horrendous? why all people love and all people buy it when they're faced with either buying an htc or a samsung all choose samsungs? no one cares about your dying sh*tty failure brand from the graveyard. why am I replying anyways? no one likes your htc other than a few old nokia bb and sony fans from the 80s. and htc is terrible enough to show how truly no one cares about it. cheap ads via leaks and terrible glorious actors. and hey I don't care about uzbekistani sony fans on youtube. I have been using it for 4 years now and it's perfect. stop daydreaming and thinking about htc as a glorious angel. truly no one cares about it, just look at what all people have in their hands and you'll see which is horrendous and which is amazing and successful. numbers dont lie. now go to h*ll no one cares about you.

13. limporgyuk

Posts: 375; Member since: Nov 06, 2013

So you don't even own an S5?? This is called ignorance kiddo, so is the fact that you want Samsung to monopolise the smartphone industry - competition is good for any consumer in any market. Do you really want to be the next FriendsofSamsung

15. The13thKing

Posts: 849; Member since: Feb 26, 2014

I'm getting one next month. and yeah what's wrong with not owning a GS5 anyways? I should own one to love Samsung? Get off me old guy. no one cares about you, your opinion and the brand you're supporting. We young people hate old brands and hate wannabes.. so get the H*LL off me.

17. sintruder

Posts: 162; Member since: Aug 30, 2012

Why are you even on an HTC article? Go suck your sh*tty s5, Hater!

23. Taters

Posts: 6474; Member since: Jan 28, 2013

Not even close. The GS5 blows it away in ergonomics and use of size and a lot lot more.

5. iCloud

Posts: 128; Member since: May 15, 2014

That was the funniest video. "You will get eye cancel, its like heart cancer but for the eye" haha.

8. engineer-1701d unregistered

again worst ad ever spend money on normal people

9. The13thKing

Posts: 849; Member since: Feb 26, 2014

Ahh, the HTC FAILURES, first cheaply marketing it via leaks and then comes robert downey jr and gary oldf@rt. They're never going to get out of losses if they carry on like that ..

16. newbey123

Posts: 702; Member since: Mar 19, 2012

Love this phone, so much better than the s5. Good job HTC

18. Sid91 unregistered

When the first htc commercial came on for m8 Me- Hopefully they made a good commercial Commercial-Blah blah blah--------blah Me- WTF did I just watch My friend- Wat do you think this commercial was about? environmental message about prevention of noise pollution sponsored by HTC ?? Me- Facepalm.

19. jrod78414

Posts: 102; Member since: Dec 18, 2013

Internet says alot of things like donkey like to party.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

People that form their own opinions think that this phone is weak. It is the follower crowd that might look at the reviews and hear ooooh metal is premium that might jump on the bandwagon. The rest? They don't like super tall phones with a small screen for its size, rattling volume rockers, and 4 mp cameras.

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