Twitter made $525 million offer for Instagram weeks before Facebook's offer3
The problem is that while the CEO answered that his company had no other suitor, just a few weeks prior to Facebook's bid, Twitter had offered $525million for Instagram. This explains why Systrom had cut off the man who was questioning him, Ivan V. Griswold, before he had a chance to ask him about another offer. According to anonymous insiders from both sides of the deal, Twitter and Instagram had actually agreed on the $525 offer just weeks before Facebook lobbed in its offer, which called for a payment of $300 million in cash and the balance in Facebook stock.
remain independent. Twitter executives say that when the feces hit the fan, they were not given an opportunity to top Facebook's offer which they say would have been done. And even though Twitter was trying to contact Instagram after the Facebook deal was announced, after the hearing Systrom repeated the line to regulators about not receiving inquiries from another company interested in Instagram.
So why risk a perjury or fraud charge? At the time the deal closed, a sharp drop in Facebook's shares dropped the value of the deal down to $735 million. A deal with Twitter might have netted more for Instagram. But it seems that the reason to hide Twitter's interest was to prevent the FTC from doing an anti-trust review on the deal. The SEC S-1 form contained word of a 20% termination fee if the deal did not go through, and there was concern that the Feds would have taken a more hands-off approach on a sale of Instagram to Google or Twitter.
While all parties have refused to comment, it does tend to shine some light on the fierceness of the fight over photo color filters that Twitter has had with Instagram ever since the former added them to its messaging service last week.