Tim Cook says Apple is working on products that won't ship for years

While Apple certainly has a reputation of being money hungry, Cook said that Apple's goal is to make great products, not to fill up a large vault with money garnered from consumers buying these devices. Not that Apple isn't happy to have amassed such a large amount of cash. This gives the tech titan the ability to do R&D on many different ideas so that it can come up with the next big hit.
"What drives us is making products that give people the ability to do things they couldn’t do before. Take iPhone X, the portrait-lighting feature. This is something that you had to be a professional photographer with a certain setup to do in the past. Now, iPhone X is not a cheap product, but a lighting rig–these things were tens of thousands, hundreds of thousands of dollars."
"And an iPhone X does more than just take pictures. There are so many parts. With ARKit, we created something that essentially took the heavy lifting with [augmented reality] and put it in the operating system, which empowers thousands of developers eventually to be able to build AR into their apps. Some will be very profound, life changing. There is no doubt about that in my mind."-Tim Cook CEO, Apple
"And an iPhone X does more than just take pictures. There are so many parts. With ARKit, we created something that essentially took the heavy lifting with [augmented reality] and put it in the operating system, which empowers thousands of developers eventually to be able to build AR into their apps. Some will be very profound, life changing. There is no doubt about that in my mind."-Tim Cook CEO, Apple
source: FastCompany
39 Comments
1. cmdacos
Posts: 4333; Member since: Nov 01, 2016
posted on Feb 21, 2018, 9:51 PM 19
5. Finalflash
Posts: 4063; Member since: Jul 23, 2013
posted on Feb 21, 2018, 10:23 PM 26
16. worldpeace
Posts: 3135; Member since: Apr 15, 2016
posted on Feb 22, 2018, 1:07 AM 8
27. theunspoken
Posts: 310; Member since: Jul 06, 2017
posted on Feb 22, 2018, 4:12 AM 5
33. blkkobra
Posts: 44; Member since: Jan 22, 2014
posted on Feb 22, 2018, 7:09 AM 7
38. audibot
Posts: 687; Member since: Jan 26, 2017
posted on Feb 22, 2018, 3:49 PM 0
3. Mreveryphone
Posts: 1850; Member since: Apr 22, 2014
posted on Feb 21, 2018, 10:06 PM 1
4. thetruthhasbeenspoken
Posts: 83; Member since: May 02, 2017
posted on Feb 21, 2018, 10:09 PM 5
11. matistight
Posts: 1029; Member since: May 13, 2009
posted on Feb 22, 2018, 12:17 AM 9
6. theunspoken
Posts: 310; Member since: Jul 06, 2017
posted on Feb 21, 2018, 10:32 PM 15
8. Tipus
Posts: 906; Member since: Sep 30, 2016
posted on Feb 21, 2018, 10:49 PM 4
9. johnnyjohnnyjonny
Posts: 5; Member since: Dec 06, 2017
posted on Feb 21, 2018, 11:58 PM 0
10. Icent55
Posts: 81; Member since: Nov 02, 2017
posted on Feb 22, 2018, 12:02 AM 9
26. RebelwithoutaClue unregistered
posted on Feb 22, 2018, 3:51 AM 2
12. MaryPoopins
Posts: 324; Member since: Jan 15, 2015
posted on Feb 22, 2018, 12:25 AM 5
30. TerryD
Posts: 560; Member since: May 09, 2017
posted on Feb 22, 2018, 5:41 AM 1
37. NarutoKage14
Posts: 1348; Member since: Aug 31, 2016
posted on Feb 22, 2018, 10:16 AM 0
35. jjface
Posts: 259; Member since: Jun 07, 2017
posted on Feb 22, 2018, 9:40 AM 1
36. acme64
Posts: 129; Member since: Jul 13, 2015
posted on Feb 22, 2018, 10:01 AM 1
13. Icent55
Posts: 81; Member since: Nov 02, 2017
posted on Feb 22, 2018, 12:26 AM 5
15. worldpeace
Posts: 3135; Member since: Apr 15, 2016
posted on Feb 22, 2018, 1:02 AM 2
24. Humanoid
Posts: 1226; Member since: Dec 11, 2017
posted on Feb 22, 2018, 3:09 AM 0
14. asirfaysal
Posts: 98; Member since: Jul 19, 2016
posted on Feb 22, 2018, 12:34 AM 1
17. mootu
Posts: 1541; Member since: Mar 16, 2017
posted on Feb 22, 2018, 1:16 AM 1
18. surethom
Posts: 1730; Member since: Mar 04, 2009
posted on Feb 22, 2018, 1:24 AM 2
20. ijuanp03
Posts: 662; Member since: Dec 30, 2014
posted on Feb 22, 2018, 2:30 AM 0
21. gamehead unregistered
posted on Feb 22, 2018, 2:40 AM 0
23. SIGPRO
Posts: 2817; Member since: Oct 03, 2012
posted on Feb 22, 2018, 3:02 AM 0
25. RebelwithoutaClue unregistered
posted on Feb 22, 2018, 3:12 AM 1
28. youssef44
Posts: 547; Member since: Apr 29, 2014
posted on Feb 22, 2018, 5:03 AM 0
* Some comments have been hidden, because they don't meet the discussions rules.
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Comments Options
Report Post
Send a warning to post author
Send a warning to Selected user. The user has 0 warnings currently.
Ban user and delete all posts
Message to PhoneArena moderator (optional):