Cook: Current technology for AR based smart glasses "not mature"

Cook: Current technology for AR based smart glasses
Ever since the launch last year of Pokemon Go, Apple CEO Tim Cook has been a strong supporter of Augmented Reality. Because of that support, there have been several reports claiming that Apple's next innovative product will be smart glasses similar to Google Glass. While the latter product failed in the consumer market, some analysts see such a product succeeding in Apple's hands. Former Piper Jaffray analyst Gene Munster says that Apple Glasses will end up bigger than the iPhone.

But Cook put the kibosh on rumors that the glasses will come soon. The executive said in an interview on Tuesday that the technology to make a quality pair of smart glasses does not exist today. Some of the problems include the optics which at this time provide an inadequate field of view. The CEO said that Apple doesn't care about being the first out with a new product, it wants to be the best. He added that any smart glasses produced today would "not be something any of us would be satisfied with."

During the interview, the CEO compared AR to the App Store. He recalled how back in 2008, there was a feeling that the mobile apps market would not succeed. But eventually the App Store took off and the growth was exponential. Cook sees AR taking off the same way. The executive says that shopping will be "entirely" changed by AR. Consider the Ikea app in the App Store that allows users to take a virtual representation of a piece of furniture, and place it anywhere in the house using the camera on the iPhone to provide a real world backdrop for the AR image.


source: Independent via AppleInsider

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12 Comments

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Isn't it evident? Technology used for the first generation of a new type of device can't be mature, though it'll get mature and improve as time goes by... But that still doesn't make smart AR glasses any less of an innovation. I have a feeling that Tim Cook is just saying this to downplay the competition, like how many other CEOs do, when they're being outpaced in tech. Or maybe I could interpret this as: "the cost of implementing current technology for AR glasses isn't cheap enough".

4. Settings

Posts: 2943; Member since: Jul 02, 2014

Tim Crook sayings just proves being first doesn't mean better. Could've said it still in beta or didn't released it at all. Either way AR still in it's infancy and none practical usage for common people so far.

7. RebelwithoutaClue unregistered

I don't think he's saying it's not innovation, just not mature enough for the consumer market. Which I tend to agree with him. Hololens is absolutely amazing, but I don't see people wearing one walking on the street. It's a niche market. As for AR glasses like Google glasses, while it could be worn in daily life, you still look like a nerd. It should be incorporated into the glasses itself and that tech isn't there YET. Btw I think AR on a smartphone (like ARKit) is cute, I think it's too limited as well. Tried the Ikea app and it's fun but the screen is too small to really get a good feel of how furniture looks in your house. It might be fun to look at a virtual hamburger rotating on your plate, it's not suited to pull you into this other world. Having said all this, this only applies to the consumer market. AR is ready for the business market and lots of companies are already incorporating AR solutions into their business strategy.

2. IAMBLCKJ3ZUS

Posts: 401; Member since: Sep 29, 2015

Maybe I'm the only one but as a person whom used to wear glasses. I don't want to go back to something covering my eyes. Unless AR is built in contacts other than that I refuse to wear glasses.

3. Kakarot

Posts: 57; Member since: Jul 31, 2015

Yes. Not mature yet. Just wait for other oems to work 24x7 and develop it. Then on one fine keynote "We have a developed a pair of glasses which shows all your information right in front of your eyes! Without the need to access your phone! Magical isn't it? We call it.. The iGlass/ Apple Glass" All fans will start hooting "Yay! Wow!" Followed by a barrage of claps

5. izim1

Posts: 1596; Member since: Feb 04, 2013

And claiming that while apple may not invent these things, theyre the ones who perfected and pushed the tech forward.

8. Kakarot

Posts: 57; Member since: Jul 31, 2015

It should be "waited for it to get perfected" that's what they did with wireless charging; AMOLED etc.

6. Cyberchum

Posts: 1033; Member since: Oct 24, 2012

What stops Mr Cook and his Apple camp from making concrete contributions to the AR development? They are sitting on their asses, and waiting for others to do.

9. RebelwithoutaClue unregistered

Have you missed the ARKit part of iOS? While not as awesome as HoloLens or Mixed Reality glasses in general, ARKit is most definitely a contribution to the AR world

11. miketer

Posts: 513; Member since: Apr 02, 2015

And the first without multiple cameras.

12. RebelwithoutaClue unregistered

True but it is also more limited than Tango. Not that those limitations would make a difference in every use. But there is a difference in functionality. And there have been apps/games before who did this as well

10. cmdacos

Posts: 4095; Member since: Nov 01, 2016

Well so far, not much more of a contribution than Snapchat...

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