The Samsung Galaxy S5 already made 0.7% of all Android smartphones just a week after launch

The Samsung Galaxy S5 already made 0.7% of all Android smartphones just a week after launch
It's been more than ten days since Samsung's latest and finest, the Galaxy S5, got officially released on April 11 in 125 countries worldwide. The much-anticipated device was off on the right foot during its launch – it topped the opening day sales of its predecessor, the Galaxy S4. It was highly probable that this great start would result into a fast adoption of the Galaxy S5. Indeed, it seems that the flagship already accounted for 0.7% of all active Android smartphones worldwide just a week after it got launched. This rather interesting piece of information was revealed by Localytics, a mobile analytics agency, which studied the sales of the device from April 11 to April 18.

According to Localytics, the adoption rate of the Samsung Galaxy S5 is “especially impressive” because of several reasons. For starters, it does compete with a big number of rivaling high-end Android devices on a pretty fragmented and populated market. In addition, a lot of consumers had very high expectations about Samsung's flagship and most of them got slightly disappointed when the device got unveiled. Still, these factors did not prevent the Galaxy S5 from already taking an impressive bite from the Android smartphone market for such a miniscule amount of time.
Localytics went even further, as they compared the initial adoption rate of Samsung's flagship with the latest high-end device of its biggest rival, Apple – the iPhone 5s. It seems that just seven days after the Cupertino giant began retailing its flagship device back in September 2013, roughly 1.1% of all active iPhones were 5s ones. Although this percentage shows that Apple's flagship had a higher adoption rate than the Galaxy S5 for the same amount of time, we should take into consideration that the market for Apple-branded smartphones is totally defragmented, as “iPhone users always know which iPhone is the most sophisticated”.

It also seems that Samsung's flagship has achieved a bigger popularity among US consumers – 64% of all Samsung Galaxy S5 have been sold on the local American market, whereas Europe accounts for just 23% of all retailed devices. Still, we should note that the main reason for this big gap is most probably the fact that the flagship is not yet available across all European countries. The remaining 13% of all Galaxy S5 sales are divided between all other countries, in which the flagship is currently available for purchase.

Only time will show if the Samsung Galaxy S5 will be as successful as its predecessor in terms of overall sales. As we stated in our review, the Galaxy S5 is an impressive device, however, the competition might give Sammy a hard time this year.

source: Localytics via SamMobile

Related phones

Galaxy S5
  • Display 5.1 inches
    1920 x 1080 pixels
  • Camera 16 MP (Single camera)
    2.1 MP front
  • Hardware Qualcomm Snapdragon 801, 2GB RAM
  • Storage 32GB, microSDXC
  • Battery 2800 mAh
  • OS Android 6.0 Marshmallow
    Samsung TouchWiz UI



45. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Samsung never loses...they're just too good with smartphones unlike coughcough SonyHTC

38. tedkord

Posts: 17532; Member since: Jun 17, 2009

Wait a minute. If I take this article at face value, it means the S5 sold more in its first week than the iPhone 5s did in its first week. .011 x 300 million = 3.30 million .007 X 800 million = 5.60 million The most recent numbers I could get projected the we're about 300 million iPhones active by the end of 2013, while there were about 800 million Android smartphones.

39. Sauce unregistered


41. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Apple selling a lot of phones is fading into history. The iPhone 6 (with the bigger screen) will sell well, but after that Apple won't have anything fundamentally valuable to offer the market. The only way Apple will continue selling high volumes is if they lower their profit margins.

42. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

*yawn*.. iPhone 5s sold around 7M during its first weekend. That's a weekend and not a whole week. Expect the iPhone 6 to sell more than 10M during its first weekend.

43. tedkord

Posts: 17532; Member since: Jun 17, 2009

Not if it only reached 1.1 percent of all active models at that time. That's only about 3.3 million.

44. donfem

Posts: 708; Member since: Mar 30, 2011

He needs some education in my opinion. :)

36. papss unregistered

Sammy is a beast.. I don't think they will go away anytime soon with their cult followers..

34. R-vjn

Posts: 301; Member since: Jan 07, 2013

What is this.. sammy fan fest or what? lols.. blind buyers. :D

21. gbuch

Posts: 2; Member since: Jan 22, 2014

Since there are a lot more Android smartphones out there than iOS phones, does this suggest that the GS5 sold more units than the iPhone 5s?

24. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Yes that is confusing me a little bit...

25. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Sammy itself sells double the amount apple does...

30. abdane

Posts: 507; Member since: Oct 07, 2011

Let's see... the market share for iOS when the 5S was announced was 18%, 1.1% out of the 18% is 0.2%. When S5 was announced Android had 75% of market share, so 0.7% out of the 75% is 0.53% So on first week when iPhone 5S was released it had 0.2% of market share. S5 had 0.53% on first week. If nothing is wrong with my calculations then the S5 DID sell more than the 5S on both of their first weeks.

31. walnuttt

Posts: 153; Member since: Apr 11, 2014

S5 DID sell more than the 5S on both of their first weeks. - because people nowadays already knew that android is much better than iOS and besides way cheaper than the expensive iOS with less features, specs and poor viewing experience (smaller screen). I do understand them. Wise decision indeed.

7. checkmymike

Posts: 224; Member since: Dec 28, 2011

Wow. Never a day has paased without an s5 article. Sammys marketin money is on the roll. How much PA?


Posts: 650; Member since: Nov 20, 2011

start your own blog and find out

10. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013


11. robert26101

Posts: 107; Member since: Mar 21, 2014

There just reporting the news. That's there job! You're just mad your fav is not selling as well.

20. walnuttt

Posts: 153; Member since: Apr 11, 2014

robert26101 - exactly, you got it right!

14. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Why don't you go and ask localytics instead of PA???

16. walnuttt

Posts: 153; Member since: Apr 11, 2014

admit it or not, Samsung is the most popular and liked phone brand in the world, whatever you say against Samsung that will never changed (most liked brand in the world) you're just being envy you're phone is not the center of the world LOL

6. rantao333

Posts: 346; Member since: May 21, 2013

no, thanks

5. walnuttt

Posts: 153; Member since: Apr 11, 2014

0.7% is just a start and will increase as days come, just wait. Samsung S5 FTW!!

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I buy Samsung because they have better support infrastructure in my country. Plenty of stores and quite a few more support centers compared to their competitors.

19. deewinc

Posts: 455; Member since: Feb 21, 2013

Very true. Samsung support is enormous.

28. Sauce unregistered

Especially at the Best Buy / Samsung kiosks. When I was working their, we would always go out of our way to support people (mostly people who didn't know how to navigate and even use a smartphone) and would go out of our working hours and have them call us on our cells if they needed any help. Against work code, but who cares, we helped a lot of people.

29. Sauce unregistered

edit: there* lol.

3. magnanimus

Posts: 566; Member since: Mar 29, 2013

Just wait till Samsung releases a premium version then everyone rages while I laugh enviously and pick that up >=)

12. Sauce unregistered

This isn't premium? I thought it was their flagship.

15. magnanimus

Posts: 566; Member since: Mar 29, 2013

Its hardly premium. I love Samsung phones but I won't let that stop me from admitting the design is really bad, and the plastic used isn't really Lumia grade.

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